Social media is a vital tool when it comes to gaining greater exposure for your website. However, to really get the most from the various platforms; it is essential that you know how your audience is behaving. You need to be aware of the reactions to your products or services as well as the feedback that you receive. It is also a good idea to be mindful of what is happening with your competitors too.
When you use social media to promote not only your website but your overall brand, it is advisable to use a professional company to assist you with such a Phoenix Media in Bangkok. Once they have created your social media marketing, you will both be able to analyze data and make informed decisions about your overall strategy. Naturally, you will plan to gain maximum engagement which should if done correctly, lead to increase sales and therefore, profit.
Of course, there are several tools available for doing this, but to be successful, you need to be using the best available. You may opt to choose one or more different tools to glean as much data and information as possible. The top tools will be able to provide information about URLs, hashtags and perhaps most importantly, keywords along with providing a variety of other data.
Below are 12 excellent social media monitoring tools that you may want to consider for your website and business.
Hootsuite is a particular favorite for enterprises that use several different social media platforms including Facebook, Twitter, LinkedIn, Foursquare and even WordPress. It is freemium social medium monitoring software that allows you to manage any many social media accounts and schedule posts across all of them. It has the option of being able to delegate tasks which is ideal for businesses that have teams handling their social media marketing.
Hubspot is one of the most expensive social media monitoring tools but is a superb tool for large organizations. It allows you to build an entire campaign across all of your social media platforms. It provides information regarding the best posting times and is far more comprehensive than some of the other options available. It can take care of all your inbound marketing needs keeping records of postings and providing additional information that can be used to design a complete marketing strategy.
If your preferred social media platforms are Twitter and Instagram, Keyhole is a superb choice for you. It gives you data about keywords, URLs, hashtags as well as usernames. Real-time data is available, meaning that you can make on the spot decisions as well as historical data that can be used to make more strategic decisions. If you have targeted different areas of the world, Keyhole will generate heat maps relating to user activity.
Digimind is a tool that is designed to gauge the sentiment of those that engage with your posts. It is based upon keywords and classifies responses as positive, neutral or negative. Most companies are keen to know how their direct competitors are fairing, and Digimind gives you information about how you are perceived compared to the competition.
It should go without saying, but TweetReach is designed for knowing how many people your tweets have reached. You will be able to establish who your most influential followers are, the impact that your tweets have having in discussions on social media and well as offering tips on how to target specific groups. If Twitter is one of the main platforms that you use, this is a great tool that will help you get better results.
#6. Sprout Social
Sprout Social is used by organizations of all sizes and is one of the most popular monitoring tools that are available. It provides users with comprehensive analytics that you can use to increase engagement across all social media platforms. It has a Social Dashboard that allows you to publish posts across a variety of sites.
SumAll is particularly popular with SMEs and provides a range of data that will enable you to establish how all social media platforms are correlated. It is ideal for those who are busy as it can send brief daily emails that include metrics regarding each post on all platforms. It is perfect for tracking growth areas while also allowing you to make any necessary tweaks to get the best possible results.
Mention is ideal for anyone doing business in several countries as it is capable of tracking content in 42 different countries. It also has the facility to enable you to track up to two competitors allowing you to stay ahead of the game. One excellent feature is that it has a crisis management tool so you can quickly rectify mistakes across all platforms if they have gone unnoticed. Mention works with Facebook, Twitter, Instagram, and Buffer.
#9. Zoho Special
Zoho Special is an excellent tool for those looking to schedule lots of posts across a variety of different social networks. It is ideal for the person in charge of your social media and allows you to track various posts and monitor how they are performing. You can also reply to conversations and comments all from the same platform.
Consistency and providing a consistent message across all platforms is something that you must achieve. However, it is something that easier said than done, especially if you are in a rush. Falcon.io allows you to convey the same message across all platforms using team collaboration. It has all the standard reports and is easy to use.
Buffer is designed to help you schedule your social media content. It will automatically update platforms such as Facebook and Twitter. You can also monitor all your Facebook pages from this tool, along with any groups that you may have created. Buffer has superb analytics tools that allow you to establish which posts and which platforms are having the best impact.
BuzzSumo allows you to assess the number of Likes, impressions, and shares that your posts have received across different platforms. It is particularly useful for Facebook but can also be used with Instagram and Twitter.