The importance of Search Engine Optimization is really increasing day by day with the increase in a number of websites over Google or any other search engines. However, for those businesses that just have started or are in the initial phase fails to take the benefits of SEO. There are many aspects of the SEO which needs to be kept in mind and one of the tactics is to be aware of the accurate link building tactics which will keep the Google Penguin at bay.
There are so many tactics to build the links but so many SEOs never go aboard and just follow the 3-5 well-known methods which are perceptive commenting, creating infographics, writing and engaging in the guest post, indulging sites to well-known directories etc. There are several reasons companies are unaware of the strategies related to link buildings.
Majority of the companies also believes that Google penalizes them if they promote links through other methods. However, this is not the case. Building the authority of the client’s website is simple and quick if the legitimate and result oriented strategies for the link building purpose are applied.
Here are some of the tips and tactics that will deliver the best outcome and also modify the backlinks profiles of the client’s websites.
Top 7 Link Building Strategies
1. ‘HARO’ Benefits
HARO short for ‘help a reporter out’. Basically, this service is for the journalists to acquire the sources for their stories. It also helps to get vital media coverage. To make it work efficiently companies need to register themselves on HARO.
Once the initial process is taken care of, they will start receiving the emails which contain the source requests. Emails will be received thrice a day at different time intervals and it will be broken down into different categories.
Companies can take advantage of this as they need to keep an eye on the sources which are relevant to their client’s requests. Once the suitable sources are found, they need to send the pitches to the journalists. If the pitches are accepted, journalists will give the backlinks.
2. Link Roundup Techniques
One of the best link building technique is the Link Roundup. This strategy is basically daily, weekly or even monthly blog posts that are linked to stunning and useful content which is, of course, should be evergreen content. The responsibility of the business owners is to find these type of easy link building opportunities and an email to recommend their content for the next roundup.
Internal Link Building Technique
Internal link building is a white hat technique. In order to rank their websites in Google’s first page by researched long tail keyword, Search engines use links to generate relevance and trustworthiness.
In the past, web developers could get away by linking any word or any phrase to any other site on the web. To rank the page higher, there should be more links to the content.
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3. Select User Intent Keyword
Developing a keyword is a most important task when the organization intends to build quality backlinks. The keywords are said to be successful if it can attract the readers and can hook the people. For this, the company needs to look out for the evergreen keywords the topics which are available in Google.
The evergreen keywords are always given the priority as they are fresh forever. To make the website rankings on the first page of Google, it is recommended that the companies should choose the keywords which are relevant to their client’s business.
The other smart and useful tip for the keywords is, specific long tails keyword should be given the priority. Those keywords make it easier to gauge the search’s intent and will serve up probably, whose searchers looking for.
4. Quality Content
Bill Gates in 1996 exclaimed that content is the king. He has absolutely nailed it in his predictions as even today the importance of content cannot be neglected. Even the content can be used to generate the links. It is a simple process. All that the company needs to do is to promote their content to build the backlinks.
For example, if the company already has the amazing and evergreen content, they can turn that evergreen topic into amazing and useful content.
The evergreen and amazing piece of content can generate outstanding quality traffic. If the content is ranking always higher in the ranking than it can be blessings for the company.
5. Using Google Alerts For Link Reclamation:-
There are numerous link building tools available but the most trustworthy and loyal is Google Alerts. It is one of the most underrated yet powerful link building tools that can be available at the disposal. When any random visitor or someone mentions the business name or website online, the company is likely willing to link them on board.
All the brands that are across the web, Google Alerts allows the business owners to keep a track of that. They can reach out to them and request them to add a link if they haven’t already done yet. This will make the process easy for them.
Follow the below steps to have a watch:-
Set up Google Alerts
Monitor them along with reaching out to reclaim the links, of course where it is appropriate.
Reclaim Links From The Brand Mention
Every time when the brand of the business gets mentioned on the web than first of all they should check the source and make sure that the site is linking back. If they are not providing the link than the easy method to reach to them is to send a friendly email to webmaster requesting the link.
6. Earn Backlinks From Visual Content
As it is referred above that writing quality content along with using blogs or guest blogging is one of the useful technique for generating the backlinks. In the same way business owners can also create the visuals in the form of information to get the backlinks for the site and it will also provide the higher rankings. YouTube is the most popular example of visual marketing.
The business owners can show the expertise of their field through visual information. This form of the marketing will also help in generating new leads for the business as well as get the backlinks for the website.
When comparing the link building techniques of 2018 with 2019 there are some of the changes as those techniques are not useful:-
In the year 2018, Directory submission was the biggest hit in terms of link building strategy. However, in the year 2019, it will be of less priority in the upcoming year. The business owners should be wise enough to choose the appropriate directory. Directory submission is an added advantage.
Moreover, there are some of the evergreen techniques which were the biggest hit in the past and they are still going to be hit in the upcoming year. For example, Guest posting and competitor’s link building are some of the evergreen techniques.
One technique which is completely outdated and it is no more preferred is the Social bookmarking. The importance of this technique was not up to the mark in 2018 and in the upcoming trendy years, the social bookmarking will not be utilized anymore.
Further, the visual content technique is going to be of utmost importance in the coming years so the business owners are advised to utilize this technique as much as possible.
One thing which the organization needs to keep in mind is that the process of Link building is not a one or two-day activity. This can take ample time to generate the desired results. Organizations are also advised that they should indulge in white hat link building techniques and plan a productive outreach strategy.
7. Guest Posting
At the exchange of a backlink, a site gains free content in guest posting. In this technique, the businesses can also get creative and can pay a blogger to write a post on their own blog. There should be an agreement, ask for a link for the target page.
This guest posting method can allow the organization to pay the writer so that he or she can write whatever they want which is under a certain niche and which has quality. Sometimes the blogger doesn’t have much time so they can refuse to accept the blogging.
In that case, an organization can write the content by themselves and present it to the blogger to see if they are interested in using that or not. They also need to pay them if the blogger is aware of the SEO and understand the real value proposition.
This is some of the useful techniques to use in order to generate quality content. But the organization needs to make sure that they stay away from black hat link building techniques as it will only produce negative results for the website. Create effective content for the users and develop good relationships and grow the network.
Author Bio :
Harshal Shah has a countless experience as being a CEO of Elsner Technologies PVT. LTD: He is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on mostly topics relevant to various CMS platforms. This can guide the readers to acknowledge new practices about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.