Every writer is a true salesman behind the screen. Yes, content helps you sell, it’s a no-brainer. If you pay to think closely, attention is the name of the game when it comes to online marketing. Where attention goes organic traffic flow which later converts. Content drives attention, correction; good content drives attention and converts. Here’s why we’ve carefully curated a list of top 10 content marketing tips to generate more organic traffic & conversion. So, without doing a further ado, let’s get started.
On a daily basis, we’re bombarded with the staggering amount of content and in every shape and form possible. You better figure out what brings out the best and get the eyeballs.
Content Marketing Tips to Generate More Organic Traffic & Conversion
Creative Content Converts
I can’t emphasize enough on this point. Once you get the attention of the user, now it’s the content that plays the game. The content has to be super engaging, informative and compelling enough to convert. You have to provide value to the user who is sparing time on your page. The one and the most important thing is providing value. If the user will find the value he will come back and also subscribe and eventually convert into a loyal customer. You see where it is going; it’s like a ripple effect.
Infusing best creative content should be your top priority to hook the users and pacify the Google algorithm. You can also hire domain experts to get the best of both worlds and rank amongst other high-quality pages.
Write on Evergreen topic that – Attracts and Sells
The type of content you write matters a lot in terms of attracting the users and converting them. If you’re writing on theme based events then as soon the event is over your user will not return to the site. As I said, the content has to engage enough for the user to come over and over. It should be informative enough to provide answers the user is looking for. Every writer is behind the screen true sale’s man; write in a way that sells. Through your words entice the user; grab their attention so that they convert.
Be a storyteller
You must be thinking what I shall do “Standout” when the entire world is busy writing blogs. Nowadays, blogging is very common every other person is up for a blog. Through your content tell your story, it’s your and no one can copy that storytelling style from and if you’re good enough and telling your truth then you will stand out. Create a story around your product and services and engage people in it.
Be SEO friendly
Write SEO friendly content so that all the efforts you’re pouring into the content reaches the right place. Research the keyword that your competitor is using in their content and target accordingly. Make sure to use the analytics properly and eye on landing pages. Since its customer feedback helps you get better don’t forget to get one through surveys.
Use Every Form And Shape of Content
The consumer is the same but their attention span is changing earlier blogs or a written word, nowadays video blogs, meme, infographics, podcasts, case studies, and press releases. The point is to engage the user in every form so that you leave no stone turned. Get the eyeballs rolling!
There are all sorts of users some like the written word, some liked to watch it, and some prefers to listen while they’re on the go. You have to be everywhere your users are going. It’s like a loyal companion who follows everywhere.
Use all Social Mediums
No, we’re not referring to cyber stalking! Be on all the major social platforms and tell your story and connect with the user and engage with them deeply through conversation. Get to know your audience build a rapport, it will also help you know what exactly they’re looking for and more meaningful things happen from there.
You can be global with your audience and that’s the power of social media. Tell your truth, and journey about the business or service what you wish to offer and see how it changes the game for you.
Select Your Niche
Writing a good content is one thing, but you must know your audience. Select your niche and target your audience, write for them engage with them, it’s easy to target this way. Going random on topics and audience could leave you clueless at some point. For an example, if you have a health-based blog, you must go narrow and select a niche under this like weight loss: or “nutrition”. Though it’s the very common thing to know it’s not commonly practiced.
Follow Content Guidelines
By now you know how important it’s to generate good content on your page. So, follow a strict style, tone and have a voice. Your blog or website is your “Den”, have a voice. Google’s Algorithm is way too smart and will weed out all the poorly written or formatted content.
Curating a great content is a way to increase your customer base but you must never underrate the importance of presentation. Be it a written word or a video present in the most appealing manner so that it hooks the users in all aspects. Invest in good designers, add good themes, layouts, colors and present your content in an easy and readable manner that entices the user.
When it comes to content marketing there are so many things one has to look into. You must pay close attention to few other points which includes creating a good content strategy for each social network, use the best social channel for your business, engage with the user on the constant basis, track success via regular audits, optimize your content for search engines so that it gets easy for crawlers to understand your page’s information and help your rank better.
Every social channel is different and here’s why one should approach the user accordingly. The user from YouTube might differ from LinkedIn. So the content style, tone, length and everything that comes in between should pre-decided.
I hope you enjoyed these content marketing tips as much as we did while writing. In nutshell, providing value to your customer is everything. If you’re doing it in a right way traffic will pour in and convert for good.
Manish Kumar is a digital marketer and versed blogger. He has been working in this field for some time now; he knows how to balance creativity and technical side of content. He loves to write blogs endlessly and share his knowledge & experiences with others. Presently he is working with Tangensys.