Best use of WhatsApp for Business
Have you ever tapped onto the icon with green text bubble pointing to the left with a white telephone inside it? Are you not getting the idea? Don’t worry! It’s the WhatsApp icon. This Internet-messaging app is arguably the fastest grown communication app in the current world; thus, you must have used it undoubtedly.
Whether it’s spreading the word for a prevailing social issue or reducing the communication gap between the people, WhatsApp has eased the lives of the people. It grants you the ability to send unlimited messages, photos, and videos to your friends along with the user-friendly simple interface. Moreover, this free-of-cost app even permits you to share information in the group form.
Can you imagine WhatsApp bringing a high amount of targeted traffic to your business?
Yes! The potential role of social media platforms in business marketing cannot be underestimated. Similarly, due to the availability of a diverse range of people ranging from teenagers to adults to middle age people, WhatsApp is also an effective marketing platform.
It tends to enable communication with the potential customers and further create the platform for customer loyalty. Do you aspire to increase your business loyalty program? Why don’t you try WhatsApp for it? Here we go towards the ride of exploring 7 enthralling ways to use WhatsApp for business promotion!
Use WhatsApp as a Customer Support
Imagine a scenario where you ordered a pair of jeans, t-shirts, headphones, and shoes from an online website and made the payment as per their pricing policies. However, you placed the order one month ago but haven’t received the package yet.
You’re trying hard to call their only number on the website, sending multiple emails; however, you didn’t receive any response. Did you get overwhelmed? Surely yes! This is the scenario where a good customer service with an open line of communication should have played their role.
Customer Service role cannot be undermined in the business because it helps in targeting, satisfying and eventually retaining the customers. WhatsApp being a routine app can be availed for communicating people round the clock rather than opting for a help-desk. It is a handy and easy-to-use app for keeping yourself available to customers and improving the commitment level.
You can follow up with your customers and give live-video help for providing guidelines. Great customer service is the key towards the retention of maximum customers and gaining their satisfaction. This further leads to the growth of the business. You need to gain the loyalty of customers in order to stand out!
Use for Marketing and Promotion
Who doesn’t use WhatsApp in this prevailing technological world? Surely, a few! Almost everyone uses WhatsApp for their daily conversations or important discussion so why not avail the app for spreading your message and enabling brand awareness.
You can use the platform for sending images, videos, short audio files related to your business to people across the world. Social Media Marketing has long been used for reaching the potential users; therefore, you can even effectively use WhatsApp for reaching your targeted customers. If you don’t want to approach the customers individually, the grouping feature of the app allows you to send messages to a particular group or service.
You can use WhatsApp to connect with your existing customers in order to increase the number of loyal customers. Moreover, it exhibits the incredible engagement rates which allow the users to frequently open and read the messages.
It is regarded as one of the best marketing tools because it ensures the direct communication between the customers and businesses which inevitably increases loyalty. Marketing is all about spreading brand awareness, increasing the return-on-investment by targeting the customers; thus, you can adopt an effective and creative strategy to build on your customers.
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Use for Internal Team Discussions
Have you heard the phrase “Charity begins at home”? Yes right! Before rendering assistance and becoming generous to the outside world, begin it with your family. Can you relate to why this phrase was quoted in this scenario?
Before beginning to use WhatsApp for your marketing and promotional purpose, you could even use it as a source of communication for your team. WhatsApp is an efficient way to conduct the discussions between internal team members. If your business is a well-established one with a diverse range of departments, you could avail the grouping facility by making groups of each department.
These groups could avail it for conducting meetings inside their own departments. Moreover, important announcements, messages, videos, images, presentations, files, or even voice messages could be dissipated to a large group through the assistance of this platform. It can be effectively used for motivating the employees and leading to their skills development.
The departments could effectively use it for exchanging the information between the team members. It provides flexibility for the team members with respect to the location and time of the exchanged information.
Use to bring and adopt Creative Ideas
Using WhatsApp generally for the purpose of marketing and promotion or customer service is correct in its own way. However, integrating the element of creativity in your marketing strategy could naturally help in attracting and engaging the customers through WhatsApp.
You could even use it as a booking platform for the order placements. Allow people to book your items effectively through it. Moreover, you can even grant the option of food ordering through the message. It allows the customers to communicate their preferences to you easily without facing any difficulty.
On the other hand, if your business provides the medical facility to the people in hospitals then, you can avail this opportunity to offer medical consultation to the people through WhatsApp. It reduces the time of travel and provides answers to common queries effectively.
WhatsApp is an instant messaging app; however, it depends upon the user itself that how he utilizes the ability of WhatsApp creatively to reach their potential customers out there.
Get the WhatsApp Business App
WhatsApp Business App is aimed at helping you to increase your business presence and allows you to communicate effectively with the targeted customers. The business profile gives you the opportunity to state the company’s address, opening timings, type of business, website link, and a short sweet vision.
Moreover, it isn’t possible for the businesses to remain 24/7 on the WhatsApp in order to serve the customers. Therefore, you can create the “Away Message” in order to ensure that you don’t lose your potential customers and the message could be prompted to them when you’re away.
In addition to this, you can even use the “Quick Reply” feature in order to create a good feedback mechanism for the customers. It naturally gives them the feeling that their query has been heard by your brand. Furthermore, you can even create labels for the better tracking of the clients.
Apart from the quick reply and away message, another option available for your assistance is greeting message. The App also enables you to send out the timely updates related to your business to the customers.
Backup Conversation Feature
Unlike the other social media platforms, WhatsApp allows the feature of data backup. Data recovery and data backup are regarded as the important features in running a business because there is a likelihood that the systems might become crashed, or the app might be deleted somehow.
However, WhatsApp has the best feature for keeping a record of the customer service you have rendered to the people. Moreover, you can also even keep the record of the conversations to your email if you’re conscious that your data might get lost from the device local’s storage.
Broadcast Message Option
Don’t you want to use the WhatsApp group feature for delivering the message to your potential customers? It is okay fret your worries! You can easily send a single message to a list of customers without letting them interact with each other (that naturally occurs in groups) through the feature of the Broadcast message.
Moreover, you don’t have to waste time on updating the contacts on the app; it does that on its own. WhatsApp updates its contacts directly from your phone’s contact list; therefore, you are not required to update the list. It allows you to easily interact with customers and create shortcuts of the particular clients on the home screen of your device in order to keep the track of customers.
Have you become familiar with the easy tips and tricks for making your business stand out? Never underestimate the importance of WhatsApp instant messaging app in bringing the fruitful advantages for your business through increasing the targeted traffic and bringing high return-on-investment (ROI). WhatsApp is an important tool which should be integrated into the marketing strategy.
Andy Levy is a strategic Marketing geek who loves to analyze the different social media platforms and the fruitful effects they bring on the business’s success. He has also been acquainted with travelo.pk. He is a passionate writer who is fond of traveling around the breathtaking places and strives to produce the quality engaging content for their satisfied customers.