WordPress is the largest website building platform on the internet, hosting about a third of the websites online. It is very popular with businesses, and host a variety of business websites. If you aren’t already operating on the platform, you could be losing out on a great avenue for business.
However, its popularity is not a comprehensive enough reason why you should consider setting up a WordPress website.
You may still wonder why WordPress is so popular among brands and just how it could be of benefit o your own. You could be interested in finding out any potential limitations and how they could affect your business website. You will definitely be wondering whether it is a suitable final choice for you, considering the variety available. This article explores why WordPress is so popular and how it can be useful to your brand.
It is free to install and easy to use
You can install WordPress without any help in the same amount of time it would take you to read this article. The one-click installation process is completely hassle-free. The configuration process involves choosing your preferred themes and plugins, which may also only take a few minutes. You could have your website up and running in half an hour even if you have no experience in WordPress.
As the installation process, WordPress is easy to use. It features a universal dashboard and a basic set up. Once you get the hang of it, you will not even need to delegate any functions on your website.
It is scalable and customizable
You can make any type of website on WordPress, depending on your interest. Since it is to open source, it allows you to tweak any aspect of the code to customize it exactly how you want your site to be. You can create a social media, a brand blog, an informative page or an e-commerce website among many others. You will only need to find the right plugins to help manage your operations.
There are many plugins available, which continue to increase over time. This is also true for themes as well. You will be able to customize your website to meet your expectations on the platform.
WordPress is mobile friendly
The internet is increasingly becoming mobile, with more users able to access it through a mobile interface than on their computer. Visitors are more likely to use mobile phones and tablets to access your website on any platform. If your website is not mobile friendly, you could lose out on a potentially large follower base.
On the flip side, you need to find a platform that allows you to conveniently monitor post and engage with visitors on your website. WordPress has incorporated all these functions and more into their mobile phone application, making it easy to manage your website even when you are on the go.
WordPress offers a variety
You can upload different types of content on your website to suit the needs of your target audience. Whether you wish to upload images, videos, text or audio, you can incorporate these into your posts. Users will find your content more exciting because it offers variety, which will help build positive brand recognition and may result in increased sales and better revenue levels.
It is SEO friendly
WordPress offers users the ability to generate high organic rankings, which will be better for visibility and traffic. The platform features a number of SEO optimized themes, which will help make your website likely to be found by search engine results.
It also features social media integration, which plays some part in the ranking algorithm. You can optimize your website for speed, which was recently added to the algorithm because its speed is a key component in the decision for visitors to stay on or leave a page.
You can edit videos and images on the platform, as well as improve the layout for a smooth transition. Optimizing for these factors will help improve your organic ranking, which will boost your business profile and could play a part in helping you meet your goals.
The large WordPress community is ready to help
Being the largest website builder includes some benefit in terms of developer options available for users. There are many new tools which are developed regularly to help improve different functions or aspects of the appearance of your WordPress site. You will be able to choose from a large selection, which is always exponentially growing.
Aside from new tools, the WordPress community provides a comprehensive guideline to any problem you may face on the platform. There are many forums which are dedicated to discussing and analyzing different aspects of WordPress, including the challenges users might face on the platform. there are also numerous videos that will help to walk you through any configuration, installation, update or monitoring. You can find different members of the WordPress community through a simple search on the internet, making it easy to get help.
WordPress is the premier platform for your business website because it offers so much potential benefit. However, you need to maximize certain aspects to improve your business’ ability to take advantage of the benefits of WordPress. For instance, you will not benefit from improved brand visibility and higher SEO ranking if one party within your shared hosting plan affects your website’s compliance with the algorithm by failing to optimize their own website.
If you want to boost the performance of your site, you will need to take up thorough optimization measures to ensure that no aspect of your website harms its ability to be visible and highly ranked, as well as affects user experience.
While setting up the best layout and choosing a minimalist theme can be easy, some of the aspects of speed optimization can be tough for relatively new users. You should consider hiring a WordPress development company such as WPFixs to address the challenge professionally. They are better suited to understand all aspects of your website and could be willing to put in a greater effort to optimize aspects that could need unconventional approaches.