Your website may have been powerful at one time, but continual website updating ensures long-lasting results. These 8 signs mean your website needs a refresh.
Have you noticed the traffic to your site has been decreasing over time?
This might be a sign your site needs a little re-design. If you’re not sure it’s website updating time, this article is for you.
Check out these 8 tips.
1. It’s Been Over 5 Years Since Updated
When was the last time you updated your website? If it’s been over five years, it’s a clear sign you need an update.
A website might not be able to keep up with all the changes and Google rankings if it hasn’t been updated in 5 years.
2. People Comment It Looks Outdated
Do users comment your site looks outdated?
It’s easy to tell when a site hasn’t been updated in a while if it doesn’t follow the newest website design trends.
Does it lack video content? Does the color palette look like it’s stuck in the 80s?
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3. You No Longer Like the URL
A URL is a very important part of your site. If you’re embarrassed to give it out to people, it’s a clear sign you need to do more than update your website’s design.
After all, there are many big name companies that changed their name to make it easier to recognize and remember.
4. It’s Not Mobile Friendly
Did you know that 50 percent of online searches are done via a mobile device?
This means visitors will access sites using their phones. If your site is not optimized for mobile, you will be losing traffic.
Your site needs to be responsive no matter the design.
5. Your Statistics Don’t Look Promising
Another sign’s time to upgrade your website is by taking a look at the statistics.
If your bounce rate and conversion are not what you would like, maybe your outdated site is to blame.
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6. It’s Challenging to Add or Make Changes
When your site is outdated, it might be difficult to make changes to your site. The reason is your site might not be compatible with some plugins and built-in programs.
7. The Competition Is Crushing You
When was the last time you took a look at your competition?
If they have a better website than you, chances are you’ll also be losing clients to them. If you’re in the finance industry, your clients might make stock broker comparisons based on the type of website.
8. It’s Not User-Friendly
If your website is not user-friendly, it’s time you think about updating.
A great website focuses on how to constantly update the site to make it easy for users to navigate the site.
Take a look at your site from the perspective of the user and note what could be improved.
Web Site Updating: The Bottom Line
If you agree with most of these tips, it’s time for a web site updating.
Make sure you make it user-friendly, make it mobile responsive, and take a look at the competition.
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