“There are three responses to a piece of design – yes, no, and WOW! Wow is the one that is to be aimed at.” – Milton Glaser.
It is always a good idea to act a little snobbish when it comes to the trends active in the creative disciplines. After all, it is not new to keep a check on the updates that are taking place in the market. There are major trends in the market that can activate the excitement in the audience, such as artificial intelligence, voice search etc. The major challenge that the businesses will face in the nearest future is that of creating a web experience that is more personalized for the audience.
With the advancements in the year 2018, we believe that it is a year that has promised a lot of changes. Major among them, one is that the marketers have engaged themselves in getting their strategies in place for the upcoming times. Below mentioned are a few remarkable trends to be kept in mind while designing a website.
Responsive Web Design:-
Responsive web design is an approach to build web pages that detect the screen size of the device in which it is operated and changes the layout in accordance to the same. It is one of the major technique used in order to retain viewers of mobile devices specifically.
With the help of responsive web design, a business can generate more mobile traffic, along with WebPages that load faster. The bounce rate of the website can be reduced widely as a result of which there will be the boost in the SEO ranking. Increase in the SEO ranking will lead to higher conversion rates making responsive layouts an added advantage to the business.
Accelerated Mobile Pages (AMP):-
Accelerated Mobile Pages, shortly known as AMP is a project that has been designed in order to increase the loading speed of the webpage specifically on mobile devices. Regardless of the fact of low internet speed, the webpage will take 2 to 3 seconds to loads on the mobile device that it is accessed on.
In the recent Google updates, it is stated that SEO ranking priority will be availed to the web pages that have the Accelerated Mobile Pages. With AMP set up on a business website, the performance of advertisements on Google Adwords becomes more effective than before. AMP enables creating websites and advertisements that are quick, attractive and high-performing across various devices and distribution platforms. Hence, a business can consider the use of AMP functionality to boost the traffic of mobile users.
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Introduce Vibrant Color Schemes in web design:-
The choice of color combination is one of the most crucial factors to be kept in mind while building a web design. But this factor is also among those which is ignored most of the time. Colors have the ability to generate a positive impact on the visitors as a result of which the visitor may stay longer on the website increasing the ‘on-site’ time for the business.
Well, if we look at today’s scenario, designers are experimenting with vibrant and saturated shades rather than sticking to the web-safe colors. Vibrant colors hold the ability to attract visitor’s attention and moreover they are also preferable for the brands that want to make them stand out from the crowd. Hence, vibrant color schemes can be said to be a catalyst when a business wants its brand or website to get noticed.
Introduce typography in Web Design:-
Typography can be termed as a visual representation of words. In other words, it is the art of arranging words in a way that is legible and appealing when displayed. This term is applied to style, arrangement, and appearance of fonts, numbers, and symbols created during the designing process.
Typography is a major player in the web design and takes a center stage as an element used in the design. Images are going out of fashion and colorful and artistic fonts are taking over them. Moreover, Typography is said to affect the perception of the people and good typography is said to be responsible for uplifting people’s moods, in return giving its benefit to the business website.
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Use of animation while constructing a website:-
An animation is a medium in which the images or the objects are manipulated and are shown in motion. This technique is used to create an illusion of movement of the objects or characters used in the web page. Usage of animation on web pages is in trend in current days. Animation on a website is also said to be the attention grabber.
Usage of animations on a website makes a website stand out from those of the competitors. Moreover, animations are a set of creatives that attract the audience and increase the ratio of engagement generating more quality leads. Thus, it increases audience retention rates and leads to more ROI with loyal customers as an advantage.
Cinemagraphs can be termed as the living photographs, one with minor and repeated movements; A mixture of static image and video looped without any edits. These Cinemagraphs can create an illusion which will make the viewer feel as if he is watching an animation.
The major use of cinemagraph is to highlight a specific moment and isolating other moments in a continuous loop. Cinemagraphs load faster than a video and give you a light-weighed website. Other than this, Cinemagraphs are very captivating to watch and hence engage a lot of viewers. Hence, a business can attract more attention and clicks by using Cinemagraphs to intrigue the viewer.
Chatbots can be termed as software that can have a conversation with a human. Chatbots are in buzz during the current times. The major use of chatbot is to support a business and help it build relations with consumers. With the help of this, a business can provide service to its customer anytime as chatbots are active 24*7.
Chatbots always have an active presence and they can handle various customers at one single time. Moreover, it is a cost-effective measure. It provides 100% satisfaction to the customers and the chances of error decrease. Thus businesses will be able to manage well with chatbots being cost-effective and working for 24*7 with efficiency.
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Storytelling can be defined as a social and cultural activity of sharing some experiences in the form of stories. Well looking at the current marketing trends brand storytelling is not a new concept today. Major brands today understand the importance of providing entertainment to their customers in order to keep them engaged.
Well, Storytelling can be considered one of the most favorable platforms that can help your brand personality shine. It can act as a quotient that can build an emotional bond with the viewers, in return to which the prospective customers feel related to the brand. In the longer run, it will retain the customer.
Use of Negative Space:-
Negative space is a concept basically used in the art. Negative space is the one between the subjects in an image. Negative space helps build simple and minimalistic design for a website. These designs are very attractive and can intrigue the customers. Negative space is also termed as white space in web designing terms.
Negative space or white space helps people understand what they are reading and enhances the user experience overall. Negative Spaces need a lot of captivating ideas hence are creative enough to keep the viewers glued to the web page. Moreover, it separates those elements from a design that is unrelated. Thus, the optimum use of whitespace makes way for clearer communication.
Voice Search Optimization:-
The market is hearing a lot about voice search in the last couple of years. Various brands have come up with their own search functionality. i.e. Amazon has Alexa, Microsoft has Cortana, Apple has Siri and Google has Voice Search. Optimizing a website with Voice Search will bring in quick effectiveness for the customers. If a website can provide quick answers to the question of the customers, it will increase the traffic on your website. A quick solution to the customer queries will save their time and on the other hand, a website will generate a loyal customer.
Along with adding fuel to website traffic, Voice search can also divert them to the physical location of your business. It also brings in authority to a business website if the name is mentioned as the source, and as a result, it will boost the SEO ranking of your website.
The year 2018 is the one in which a business can make no compromises when it comes to serving the customers. Similarly on the other hand, if the customer undergoes any bad experience, he may not tolerate the same and may switch to other business for his required services. Hence we can say that the current times are among those where the customer is the king of the market and the reigns of a successful business are totally dependent on what the customer wants and how the customer feels about a particular product or a service.
A business needs to initiate designs with the sophisticated mindset and must aim at enhancing the user experience at every step. This means that a business needs to make constant efforts to keep the customers engaged so as to stop them from shifting elsewhere.
Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design, and Digital marketing services in Ahmedabad.