Despite the flack received by social networks such as Facebook and Google Plus from the customers and regulators in the recent past, they are still active. Businesses use them to connect with their customers as they facilitate two-way interactions and it is unlikely that any other digital channels will replace social media in the near future.
Businesses need to select the right social networks for their marketing efforts and be where their customers are to promote products. Some companies are even focusing on social networks such as LinkedIn that were earlier neglected by marketers to reach professionals and business audiences
5 Ways to Promote Sales Using Social Networks
Amplifying social media marketing can increase companies’ sales in the year 2020. This article reveals 5 original ways available for social media marketers to promote sales using social networks in 2020.
#1: Use More Video
The importance of video for digital marketers has been growing over the years. Other than YouTube, video content is now actively posted and shared on popular social networks such as Facebook and Twitter. Nearly, 80 percent of the global internet traffic is expected to be video content by the year 2022.
Video is preferred by many social media users as it is engaging and can be consumed easily. Going forward social media marketers should use more video content to promote sales. Videos are also more shared by customers than the textual content.
What is Social Video?
Social videos are those videos that are uploaded by users and businesses on popular social media channels. Following the success of YouTube, all the major social networks in the world now allow their users to upload and share videos.
Social video enables marketers to engage the audience who do not like reading content in the text form. In certain cases, video on social media can complement the text in persuading consumers to buy products offered by the company.
Using Video Content for Sales Promotions
Marketers can create videos on all their popular products and services and post on their social media pages. They can even post videos alongside their text posts to get a better response.
Care needs to be taken to produce better quality videos. But the videos produced should be well-edited and engaging. Two of the most important things that marketers need to remember while creating videos for social media are lighting and audio.
Videos that are entertaining receive more interest from the customers. But businesses should be careful in posting videos that are comical and emotional. Improperly produced videos with an emotional appeal can backfire on the company.
Special videos accompanying the launch announcements of products with their tutorials can help in getting a quick boost to their sales. Videos shared on social media platforms have a shorter lifespan than videos posted on a company’s website. Hence, firms with adequate marketing budgets can have their own in-house teams to produce multiple videos at short notice.
Finally, videos should be adapted to suit the requirements of multiple social media platforms and the different devices used by users to consume videos such as mobile phones, tablets, and smartphones. You may read here How To Develop Profitable Video Marketing Strategies For Startups
#2: Deploy Social Media Influencers
Influencer marketing is a new rage in the world of social media. The current total size of influencer marketing is $6.5 billion and is expected to grow to $10 billion by the year 2020. Companies that deploy influencer marketing can generate up to $6.5 in revenue for each $1 spent.
How Does Influencer Marketing Work?
When deployed well, influencer marketing works even better than conventional celebrity endorsement as consumers believe influencers have good knowledge over the products they are promoting.
Many customers consider recommendations from influencers to be equal to suggestions from their friends and peers whom they trust the most. Due to relatively low payouts made to influencers when compared with celebrities, influencer marketing has a higher return on investment (ROI).
In a research study conducted by Twitter, nearly 40 percent of its users said they purchased after seeing a Tweet from an influencer promoting the product or service they were looking for.
Consumers are willing to trust influencers since they are believed to have expert knowledge in a certain area. For example, a popular coder with a good following on LinkedIn is the right person to promote software products targeted at enterprises.
Finding the Right Influencers
Personal references and popular influencer marketing platforms are the best ways to find suitable influencers for a brand.
However, care should be taken to check the reputation of influencers. In case an influencer was found promoting a low-quality product or illegal products, they could adversely impact the sales of the brand that marketers now want the influencer to promote.
#3: Use Chatbots
The effect of social media on sales promotion is challenged by the overall low predictability of consumer behavior, which is moderated by multiple factors and not only by social media marketing. Nonetheless, it is still possible to positively affect consumer behavior by actively listening to their concerns and offering solutions.
Businesses all over the world are deploying a generation of software programs called chatbots to automate their interactions with customers. Chatbots are artificial intelligence (AI) algorithms that can actively interact with customers through text and audio. According to industry experts, 80 percent of companies would deploy chatbots by the year 2020.
Chatbots and Social Media
According to the ‘Facebook Messaging Survey’, 53 percent of customers want to shop with businesses they can message with. Many big social media networks now support chatbots. Companies are actively deploying chatbots to more effectively interact with their customers.
Unlike human respondents, chatbots can interact with multiple customers concurrently and address their concerns. Chatbots can even take orders for products and process exchange requests. They can actively give out product and service characteristics that are not listed on the company’s website depending upon customer requests.
Businesses should consider actively deploying chatbots to give a boost to their sales using social media. As the costs of building and maintaining a chatbot are minimal when compared with deploying an army of social media moderators, the ROI from chatbots will also be higher.
#4: Sell Directly on Social Media Pages
After using social media channels for interacting with customers, businesses should consider selling directly on their social media pages. From Facebook to Twitter, all social media channels now allow firms to directly sell goods and services.
Since customers access social media multiple times every week and the posts automatically appear on their feeds, businesses can display their new products to users more effectively.
How Businesses Can Sell on Social Media?
The Rich Pins feature of Pinterest is a good example of social selling. Businesses can display all the important features of their products right on the social media post and allow their customers to buy goods without any hassle.
The shoppable tags feature on Instagram stories is another way firms can directly sell products from their social media pages. Businesses can tag their products/services from their eCommerce portal so that consumers would be able to put an order for them easily.
Social selling allows creative marketers to sell stories of their products on popular social media channels to give a major boost to their sales in 2020.
#5: Monitor Customer Activity on Social Media Channels
Businesses have been energetically monitoring activity related to their products on social media channels. But they need to take this monitoring activity to the next level going forward.
The explosion of social media activity can give valuable insights into the new features desired by consumers and their concerns with the existing products. Companies need to monitor and analyze consumer activity even when they are not posting on their social media profiles.
Social Media Monitoring Platforms
Businesses should deploy social media monitoring platforms to actively monitor all the customer activity related to their brands in 2020. New generation platforms such as Talkwalker can automatically monitor text and visual content, making the use of social media marketing even easier and more effective.
Social media monitoring platforms can also give insights regarding customer activity using inbuilt analytics tools. Such insights can be used to introduce new products and significantly improve sales.
Applying These Social Media Techniques
Social media platforms offer a number of innovative ways for marketers to promote their companies’ sales. Imaginative thinking will open more avenues for businesses to use social media to promote sales in 2020. Social media channels could be used together with other social media channels such as email to get better results.
However, organizations need to tread carefully while using social networks as they are increasingly under scrutiny by both the governments and the public. The irresponsible use of social networks for promoting sales could lead to damage to the reputation of the company and the brand that is being promoted.
Depending upon the market that is being targeted, social media marketers can even consider avoiding some popular networks whose reputation has been tarnished in the recent past. Therefore, the choice of social media channels can be an important element of marketing to consider. Additionally, businesses will want to use social media channels that their audience use frequently in order to target them directly.