Marketing is not always about boosting sales. It also involves connecting with your clients on many different levels. The more effort you put in, the better it will be for your business.
On social media, you are now exposed to a wide array of opportunities, each one waiting to be explored and utilized. So, while the importance of written content is not being denied, one cannot help but marvel at what high-quality video marketing has done for many businesses over the last few years. It’s a quick and compelling way to hit home with your target audience and have them believe in what you do. Plus, video marketing is not just about selling products or services.
You don’t even have to show your face (faceless youtube videos)
One big concern that people have with videos, is that they have to show their face or appear in front of cameras. Contrary to common belief, this doesn’t have to be the case. There are so many ways to get around this and still manage to make a compelling video. The only requirement that you need is a good camera and an audio recording device( but don’t worry the solution is in your pocket: the Smartphone). Using simple techniques we can create an amazing video out of our smartphone camera, there is no need for a skillful camera crew and an editing studio.
The Importance of a Storyline
With video, it’s not the face that sells but rather the way you choose to explain your content. Presentation. This can be done in a variety of ways, one of which is using the storyline approach. For example, the take popular cooking videos you find on various digital media platforms. They are focused more on what is on the plate and rather than who is there making the magic.
For all you might know, the person behind the camera could be a faceless man! So, if you have a project and proper theme in mind, a good camera angle can record your vision, without the need for you to appear in front of the camera. This technique is very useful for ‘how to’ videos and projects where you are making things happen on camera.
Here are some video marketing ideas you don’t have to appear on the camera for:
- Making food
- Taking on a creative project such as embroidery, nail arts, drawings, paintings
- Explaining how things work
As long as you know what you are doing, nothing else matters.
If the content of your video is educational, you’re likely to get a great response. The better the audience is able to understand the concepts, the more views and shares your video will get. One way to say what you want clearly is by making use of presentations and slides. Never underestimate the power of good animations in educational videos.
Walk and Talk
The videos need to have a good background for your voice but don’t worry if you’re camera shy. Simply take a walk in an interactive environment and keep recording your surroundings while you speak. It will give the audience something to enjoy while you are talking and takes the focus of you and onto your surroundings. This approach works very well for explainer videos.
As has been discussed before, your content is the backbone of your marketing; be it in the form of blogs or video backgrounds.
While you are spending time working on the background of the video or working on the production, you can work on what you will actually be talking about. You can simply add the audio to the pre-recorded video later. As long as you have good interesting content to market, then people aren’t really bothered about an accent or the face behind the camera. The videos you make should have the power to grab their attention with great information, and this is all that matters.
Here is some site in which you can discover music tracks and background scores for free as well as paid:
- Findsound: we can find over 2000000 soundtracks here.
- Soundhound: Search through thousands of music files.
- Freesound: a free database for sound tracks.
- Free-loop: A wide database of free loops and audio clips
While you are planning your video marketing strategy, here are a few tips to help you along;
Work out strategies
Procrastination won’t get you anywhere. You need to be working and be out in the field learning. You can record videos and put them on the platform later for people to give you feedback. This will actually help you learn more than a laid-back attitude to video marketing.
Although you do not plan to show your face on the camera, the confidence you gain from making even explainer videos will grow. It could be in the baritones of your voice, or perhaps the steadiness of your hand, over the course of your video these will help people realize that you are a source they can trust.
Keep Making Content
While you are working on the videos, work on the content that you would be producing around it, such as blog posts and infographics. This will help you off to a promising start and help you maintain focus on the project at hand. The better the content, the more views and shares your video will generate.
Free Video Marketing Tools:
There are so many free tools you can use to make videos nowadays. If you have a good idea and content to promote it with, you can make videos for marketing without breaking the bank.
- Nutshell ( For promoting the brand in the video)
- Magisto: offers a free trial for you to learn how it works, but is also very affordable once you buy
- Animoto: Has a free trial and is reasonably priced
- Hitfilm Express: it offers some amazing features for free that you can use to enhance your videos
- DaVinci Resolve: It’s a free version of the professional editing suite and definitely worth all the hype
- Explainer video: Everything you want to know [from brainstorming to pricing]
With video marketing, you do not have to be in front of the camera for it to be a success. As long as you use good visual effects and create interesting and informative content, your videos will eventually gain traction.
The attention span of humans are decreasing significantly and the audience are not ready to read a 4000 word article in a single stretch. Converting a long form post in to video with visual animations and enough wording are the only way to get their attention. The tool called Lumen5 is an excellent choice for converting blogpost in to videos
So, how do you plan on making the videos for your next marketing campaign, and which tools will you be using for that? Let us know in the comments below