In a fast-paced world of ever-increasing competition and unprecedented customer expectations, to grow, one needs to stand out. The strategies of Digital marketing help. But video marketing could take them to the next level. In our environment full of professionalism, regulations, and a standard way of doing things, standing out of the crowd in any business field could be tough.
But it is more crucial now than ever, thanks to the huge majority of people using the internet. Video humanizes the marketing and helps an individual or a business to stand out. In a matter of seconds, one could compellingly convey his/her message while expressing his/her unique personality. That is a recipe for more traffic, attention, and customers.
Why is video marketing needed to stand out?
Online video is a global phenomenon, and it only is getting more popular with time. Internet videos already make up over 60 percent of the internet traffic, which is expected to hike to 80 percent by the end of 2019. Over 72 percent of the population looks for information online.75 percent of high-level executives watch videos at least once a week for business, and most of them prefer video to text.
How does video marketing help?
Videos help boost conversions & sales:
Videos could be used to make some serious money. Adding a product video on a landing page could hike conversions by 80%. Videos could even lead directly to sales. Studies show that 74% of users who watched an explainer-video regarding a product subsequently purchased it.
Videos can be used to build trust:
Trust is the base of sales and conversions. So building trust must be a goal on its own. The entire concept of content marketing is based on trust and creating long-term healthy relationships. Businesses need to stop selling and let the people come to them by providing them propelling and useful information.
Video contents engage people and ignite emotions. So, the individuals and businesses that are serious about content marketing must be serious about videos, too. Promotional videos could foster trust. Effectively marketing videos present the products in a conversational form, which creates a sense of individual approach.
Videos can be used to get ROI:
83 percent of businesses have stated that videos offer a good return on investment. Although video production is yet not the easiest or cheapest task, it pays off big time. Besides, online video editing tools constantly are improving and becoming more affordable. Now even peoples’ smartphone could already make pretty decent videos.
Also, the videos do not need to be perfect. It is the content that matters. The users are largely put off by videos, which do not explain the product or service transparent enough. Poor design & low quality do not matter nearly as much.
The video advantage in Google:
Videos allow businesses to hike the time spent by visitors on their site. Hence, a longer exposure builds trust and signals the search engines that a particular site has good content. Business is 53 times more prone to show up first on Google if it has a video embedded on its website. As Google owns the YouTube, there significantly has been a hike in how much the videos affect a business’s search engine rank.
Businesses must make sure to optimize their videos on YouTube for SEO. They need to provide interesting titles and descriptions. A link must be added back to their website, services, and products to give the potential customers a way to take the next step.
Video marketing could be used to explain things:
If a business is launching a new product or a service, it needs to create a video to show as to how it works. 98 percent of the users say that they have watched an explainer video to learn more regarding a product or service. That is the reason as to why 45 percent of businesses who use video marketing said that they had got an explainer video on their home page.
Of those businesses, nearly 83% said that their homepage explainer video was effective. Talking about animated videos, the animation could get concepts to life, which no text or live video could. These videos are a perfect combination of nostalgia, entertainment, and simplicity that does work.
Videos appeal to mobile users:
Videos and mobile work hand in hand. Nearly 90 percent of consumers watch videos on their mobile. From 2013, mobile video views have hiked more than 233 percent. YouTube reported mobile video consumption hikes by 100 percent every year. As people love to watch videos on the go, and the number of smartphone users is increasing, the video audience for businesses keeps getting bigger and bigger.
The users of a smartphone are twice more likely than the TV viewers and about 1.4 times more likely than the desktop viewers to experience a vibe of personal connection to the brands which display video content or ads on their handsets. That being said, the brands should be sensitive to the personal experience that people have on their smartphones. For example, the brands need to give them a better choice in the video content that they consume.
Video can be used to engage even the laziest purchasers:
Videos are great tools for learning. It is also super easy to consume. The fast-paced life of today lacks time to read long product/services descriptions. The modern consumer wishes to witness the product in action. Video preference is the most crucial driving force in using video in a business’s content marketing.
Video marketing could capture a massive audience, and it works on several levels. Hence businesses must make sure that they target not only to the eyes but even the ears of the potential client.
Video Encourages Social Shares:
Around 60% of the social marketers used video content in the year 2015, and nearly 73% of the total respondents planned to use it in the year 2016. The social networks encourage video content with their new features. Facebook has introduced 3600 Videos, Live Videos, and Lifestage, Instagram put in place 60-Second Videos & Instagram Stories, Twitter has the Periscope, and YouTube globally is the second most popular social network.
In a social media context, the video marketers need to remember that people share emotions and not facts. About 76 percent of users said that they would like sharing a branded video with their friends if it was entertaining. So the video marketers need to create fun entertaining videos to encourage social shares, which could increase traffic to a business site.
Ways to use video marketing to stand out
1. Businesses need to understand that scheduling is crucial in video marketing
The timing of video marketing is very important. The businesses need to create anticipation by leading up to a new product they are launching, or an upcoming event. Most importantly, they should not pollute the stream.
2. Businesses need to weave in customer input
Involving the customers in the videos is a terrific way to get them noticed. Customer testimonials pave a great way to reach the general public. Depending on the video budget, man-on-the-street kinds of interviews could as well get a sense of humor to the table. The customers feel more engaged with the reviews of the other customers than with a sales pitch from an employee.
3. Businesses need to utilize how-to videos and tips
Businesses should not spend all of their time simply focusing on their product or brand. Creating videos which relate to the industry are paramount. Businesses should focus on the fact that if people search for a how-to on YouTube, their videos should get to be seen first. This puts a brand out there.
4. Businesses must know that there should be a call to action at the end of the piece
If businesses post a how-to video, they need to mention their brand at the end, how to purchase their brand, and why their brand is the best. A straightforward and simple call to action does not offend the customer, and it is a good reminder as to why they are watching the video at the initial place.
5. Businesses need to market around present events and holidays
Businesses need to time their videos to recent events and holidays. The point is, always something is going on, and weaving a video marketing around holidays, and recent events keep a business in touch with its clientele.
Video marketing is gradually becoming more and more affordable and widespread due to advances in technology and because it is easy to spread across the globe. Creating marketing videos for business needs knowledge of human psychology and creativity. The mixture of these components makes it possible to build real miracles of advertising at the minimum cost.
Creative video advertising could be spread on the Internet in a matter of a few days, getting in millions of views. This is the entire point of video marketing where only the creative survives.