The internet trend in India is rapidly changing, the number of internet users in the country has grown by 16% in the year 2016, and the acceptance of Smartphone is intensifying day by day; also, the low-cost mobile bandwidth is adding up to the growth substantially.
Moreover, amidst such digital madness, operating in the market without an insightful digital marketing strategy is suicidal. Let’s face the facts and find out the key aspects of digital media that would help you to avoid blind spots.
According to a survey conducted by Ogilvy & Mather, Google and Facebook have the maximum share of the internet advertising growth, and Adblocker is also witnessing significant growth as users are increasingly opting out irrelevant content and information.
Users are continually looking for concise and personalized brand interaction, and they would not hesitate to turn you out if you fail to meet their expectation. Moreover, to sustain in this highly fragmented digital ecosystem, you have to remain organized, alert, authentic and proactive. Additionally, here is what you can do to maintain the threshold;
1. Get Strategic and Result Oriented
First things first; draw out a comprehensive digital marketing strategy; make sure you have clear back-end data, effective front-end measurement tool and relevant ads; in fact, you cannot afford to deliver out of context content, and if you dare, Google will thrash you out of the search. The most notable benefit of digital media is the scope it offers for campaign measurement, if you can use the analytics intelligently, then you are likely to position your brand nicely that can drive sale and increase revenue flow.
2. Be Social and Remain Authentic
Study suggests 82% respondents stopped doing business with the brand after a bad experience; therefore, it becomes imperative to formulate an effective social media strategy because here on this platform people are not going to be compassionate, they can be blatantly outspoken and shatter your brand image if you happen to miss the essence of their demands.
3. Stay Relevant
Consumers are becoming lethargic, they want information quickly, precisely and clearly; in fact, new age consumers are not in a mood to exercise their perceptibility and cognitive skills, they want to grasp your brand message without any effort. So, care to devise an effectual content strategy, avoid jargon studded content, and keep it short, sweet and crisp.
4. Apply Design Thinking
Your webpage is the face of your business, and whatever you put on your web page will decide the fate of your business especially from a digital standpoint. Therefore, you must resort to compelling designing, powerful storytelling, and attractive visual aesthetics. Moreover, by applying scientific methodologies you are going to grab your consumer’s attention and hold it until they click the ‘Shop Now’ button
5. Be Serious About SEO
SEO is the seriously serious aspect of your digital brand campaign; therefore, you should analyze your SEO strategy carefully because Google is displaying zero tolerance for deceptive content strategy, dysfunctional links, and unnecessary, irrelevant and high dense keyword stuffed content. Moreover, Google can penalize you for misleading content and unskillful strategic blunders.
In this digital-frenzy market, brands should maintain truthfulness and authenticity because digital media carries immense potentiality of disrupting reputation, shattering brand equity and wiping brands out of consumer’s consciousness forever. If they fail to deliver according to what they have promised to deliver initially, it will not take much time and effort to brand negatively on this highly interactive and network-based platform where things can spread like wildfire.
Because of its interactive nature, digital media can boost the brand and could destroy the image too; in fact, it can work both ways fantastically. Moreover, if you do not want to spend resources on reputation management, then stay clean.