“The first impression always makes a difference.” I believe you agree with this statement, Right?
Your website acts as the first impression of your business. If you use it right, it can be a marketing machine for your business. So it’s important to make an effective website that appeals to your visitors.
Your website is responsible for generating leads and build trust with your audience. A website should give answers to two questions:
- Users easily understand what your website is about and,
- What the next step they have to take.
If you can’t give them these two answers, they’ll leave your website without taking any action. And you can’t afford this, right? In short, your website should have a purpose that educates users, attract traffic and generate revenue. The better your website structure is, the better your chance of success.
Do you want to build or redesign your website and generate more leads from it? I won’t leave you midway, my friend!
In this article, you’ll discover 5 best ways of creating a powerful website from a marketing perspective. No matter if you’re a skilled website designer or not, you can easily implement these ideas.
1. Clean and Simple Navigation
Suppose, you go into a shopping store to buy some clothes. The sales rep helps you to navigate the store and guide you to the product that you’re looking for. He shows you the way to find what you want. You don’t have to waste your time, it makes your shopping easy.
When a person visits your website, you must give the same level of experience. You’re asking the question: “There’s no live person than how can I guide my users to the relevant information?”
The answer is An Simple and Clear Website Navigation Menu.
Your website navigation and hierarchy should look like this:
Nobody can imagine landing on a website with no navigation or direction. It’s terrible!
The success of your website and user experience depends on the website navigation system. It should be easy to use and help your visitors find the information they’re looking for without any hassle. It has a great impact on your search engine ranking and conversion rate.+
Check out this simple and hassle-free navigation menu of Hubspot:
2. Headline (and Subheadline) Should Tell What You Do
Your website must tell visitors what your business has to offer within a few seconds. But how can you do this? That’s where your headline and subheadline come into the game.
Your headline must be clear, concise and definite. It must answer your visitors’ questions: “How can you help them?” A headline should make them think.
Your sub-headline acts as an extension of the headline. Give a brief description of what you do or what you provide.
Here’s one crucial thing: Optimize your headlines for mobile and use larger fonts to make it easy your visitors to read your copy on mobile. A better mobile experience.
Here is a great example from Dropbox:
“Work better, safer, together.” – A simple and powerful headline that says a lot.
“Dropbox Business simplifies your work, with a central place to access and share files.” – Subheadline tells how they can help you.
The best parts? Fonts are mobile optimized.
3. Definite Call to Actions
You find road signs and arrows while you’re driving in the real world. Right? These signs are direction indicators and help you to reach your destination. We find them helpful.
It’s a great idea to use these direction indicators on your website to guide your visitors – Call-to-Action. It tells your audience what to do next or what step they need to take. A call to action supports your headline and subheadline and encourage visitors to take an action. Don’t shy about guiding your users and start building a relationship.
A specific CTA leads to a conversion. Make it stand out and CTA copy should be action-oriented like “Sign up Now,” “Try it for Free.” or “Start your free trial.”
Don’t forget to optimize your CTA buttons for your mobile users. Is it big enough to touch with a thumb easily?
Notice how starkly Uber uses the bright blue CTA contrast with the white background.
4. Optimize Images/Graphics for Good Site Speed
Your audience won’t wait to load your website. Here’s a harsh truth: If your website speed is slow, then visitors will leave your website immediately.
Did you know, 40% of people abandon a website that takes more than 3 seconds to load. Site speed also plays a critical role in Google ranking. Only search engine marketing consultant knows the importance of speed of the website
Images, videos, and graphics support your content and make your website beautiful. But you need to optimize them, if not they can make your website slow. Keep these two things in mind:
- Compressing your images before uploading them.
- Don’t upload videos directly to your site, embed them.
5. Internal Linking
According to Moz:
“Internal links are links that go from one page on a domain to a different page on the same domain.”
These links help users to navigate a website and establish an information hierarchy. Internal links tell Google what pages are important and how to get there. They also create a great user experience.
Jamie White, Head of Technical SEO, Search Laboratory put it best here:
“Ensure that whenever you build a new piece of content, such as on your blog, that you are including links to relevant and important landing pages.”
Sponsored by Kunjalpanjal.in
Kunjal Panchal is a former SEO Analyst turned digital marketing consultant with an exposure of more than a decade in the Internet marketing industry. She uses her laser-focused knowledge to help start-ups and SMBs achieve online success by being more digital-focused. She has shared her inputs on high-end publications like Search Engine Journal, Entrepreneur and many more. Catch her on Twitter and LinkedIn.