- Digital Marketing Strategies
- StartUp Business
During the first few months, startups have a difficult time when they have to survive and flourish in a competitive market. They always (or most of the times) struggle to keep the pace of their growth amid the hurdles and restrictions faced on different fronts. But the latest technology of the modern world has come to rescue these startups. It is by providing several techniques that would assist them in overcoming their inexperience attitude in the beginning. One of the most affordable and highly sought after is digital marketing.
Corporations all over the world are making full use of digital marketing for maximum exposure of their businesses. It is a must use channel for new businesses. In today’s world, it is not only difficult to market your business without incorporating digital marketing strategy for your business, but it is also unwise to ignore the highly effective and proven measure to grow your business with this important tool.
But the purpose and effectiveness of digital marketing may be different for established businesses as compared to startup businesses. In order to get most of the digital marketing, the startups have to work on those digital marketing strategies that are exclusive to them or can benefit them more than to an established business.
Following are few of those digital marketing strategies that must be part of any newly run business. These strategies will surely assist a startup business to make its place in the difficult market surrounded by competitive businesses.
Social Media Strategy
Social media is one of the modern world’s most powerful tools to market your business anywhere in the world to your potential customers. Almost everyone in the world is connected to a social media platform and their range is expanding with every coming day. Initially, social media was merely designed to connect people to share their thoughts and likings and get more friends. But now all big social media platforms understand their importance that they can provide for the marketing of various businesses.
Now, these social media giants provide special business pages that are meant to promote all types of businesses to their potential clients in different parts of the globe. The wide range of social media platforms and their specific usage of business tools make them one of the best digital marketing strategies for startups.
Main advantages that social media marketing provide to startups include:
- It increases sales by increasing exposure to relevant customers. As the products and services are directed towards those targeted audiences that are interested, so it is highly likely that it will result in sales of such products.
- This is a very effective strategy especially for startups because they will have to spend very little to get exposure and potential sales to their customers all over the globe.
Pay per click (Google Adwords)
The Internet is a powerful tool for businesses in the modern world. There are several ad networks that provide advertisements with opportunities to businesses. One of the best among them is Google Adwords. It provides pay per click (PPC) advertisement to companies where the company will only pay when the ad is clicked by the user. The clicking of the ad is an indication that the user is interested in the product or service and it is most likely to result in business activity.
When you use this method, Google (the internet giant) places your ad on an approved website according to the location where the website is searched. PPC advertising provides immense opportunities for startups as they can get exposure to different parts of the world at very low cost. You can also control your expenses by bidding on those websites most suited to you.
Search Engine Optimization
Search engine optimization (SEO) is perhaps the most effective digital marketing techniques for startups. In this strategy, a website tends to rank high on specific keywords by adopting a few special techniques. But getting on top of a relevant keyword on a search engine is not easy at all. There will be numerous websites on your niche on the web and you have to beat them to reach no. 1 spot or no. 1 page at Google SERP.
Writing great content, building backlinks to your website and adopting other relevant measures are keys to rank your site high in search engine. This will ultimately result in the maximum exposure of your business on the internet. But the additional benefit of SEO is giving trust to your site. A client considers a website on the front page of a website as a trust factor that will increase chances of getting more loyal customers.
For this purpose, you will be required to hire an SEO expert who knows all the latest techniques and rules related to SEO. This is important because Google changes its rules from time to time and sticking to old techniques can cause negative effects on your website rank.
Though it is difficult to find an SEO expert on affordable rates, not all SEO experts are expensive. You can easily search for such experts that provide best services for relatively cheaper rates. Hiring them will expand your business enormously while straining less on your newly established company.
Another very powerful and cost-effective medium to market your business using digital marketing is video marketing. As compared to past, now videos can easily be filmed with very little expenditure and expertise. Latest smartphones can easily be utilized for making HD videos of best quality with very little technology know-how.
Not only making the video but even spreading promotional video of your business is quite simple. There are several social media websites where you can easily upload your videos and response may come in days. Instagram Stories, Snapchat Stories, Facebook Live, and YouTube are a few such sites that can take your video message to all over the world in front of millions of potential customers.
There are several procedures to film a video related to your business that would effectively convey your message to your potential clients. Live events for the product launch, answer question and tutorials are few such methods to promote your company through a video. This can prove to be an effective and cheap marketing tool for startups.
We have already discussed the procedure of PPC (pay per click) advertisement for the internet. But advertisement on the internet is not confined to one or two methods. There are several other tested advertisement processes also available for businesses. One such process is retargeted ads.
Through an effective retargeting ads campaign, you can convert visitors to customers by showing them your product or service on which they took interest previously.
In this type of digital marketing strategy, only influential people of a specific niche are targeted instead of the general population of a market. In this type of marketing, brands and influencers collaborate for mutual benefits. This concept has achieved a lot of fame in the recent past as businesses are adopting this digital marketing campaign due to its potential benefits.
Influential marketing is not only relatively cheaper than most of the other marketing channels but it is also more effective. It is because people generally consider these influential persons authentic and tends to use products marketed by them.
Email marketing is another tested technique for the growth of startups. In this unique digital marketing strategy, commercial messages are sent to a group of people (related to your business) by using email. Email marketing is an old practice as compared to other techniques like social media, paid search etc. But even then, the significance of email marketing hasn’t been affected by time. A survey has proved that email marketing is still far more productive than these modern techniques.
It is the reason that both startups and established businesses are using this method alongside other latest technologies. But it is important to remember that email marketing must only be a part of your digital marketing strategy and you shouldn’t be dependent on it solely.
There are various methods to promote your product or service on the internet. But perhaps the best way to utilize the internet for your brand awareness is by adopting content marketing. We usually hear the phrase “content is king”. It is absolutely true for startup businesses also if they want to make their presence on the internet.
Useful digital content solves important problems of your target audience. It will urge them to read your content and get knowledge about your product/services. It will also improve your credibility as an expert.
A well-written content is also liked by search engines and they will rank your website high on a particular topic. This will ultimately result in getting more clients on regular basis. This should also be part of your digital marketing strategy.
Brenda Cagara is a part of the business consultant team Riz & Mona in Dubai. Her work is to assist the formation of companies and help in setting up business firms. She vigilantly manages to pursue her writing career. For the past five years, she has been writing in different niches.