How Social Media Can Ruin Your Business Image
Social media is perfect for your business, no denials!
But it can become your worst nightmare for life.
How is it possible?
See, what Victoria Justice said
“You have to be really careful with what you put out on social media and who you’re talking to online.”
A million of users are there on social media. Entrepreneurs see it as an eye-candy. Twitter, Facebook, Pinterest, Tumblr are in the talk now. Sadly, not all businesses succeed on different social media platforms. But yes, it doesn’t mean that one should stop trying.
Though famous platforms like Twitter, Pinterest and Facebook have millions of users it doesn’t mean that you are going to get successful there. It takes sheer efforts to get successful on different social media platforms. You need to invest your time and energy to set your footprint on various social media platforms.
Planning to have your presence on social media platforms? Wait, read this point so that you save yourself from embarrassment on social media.
Keep it in mind; customers are waiting for you to make one single mistake. Breathe! We won’t let you lose this easily. Here are some points that will clear your confusion regarding what you shouldn’t do on social media.
Don’t use pushy sales strategies
We are offering fantastic products! Buy our products at super friendly rates and the tale goes on and on… Let’s clear the picture for you; nobody is interested in listening to your long tales. If you want to send your customers away, then do it. If you want your customers to see your business as a trustworthy one, don’t ever do it. It’s just your assumption that social media just only serves the purpose of advertising.
Your endless pitches, your push strategy of selling your offer will do no good for your brand. Don’t try to create the hype of your product as your customers will get irritated and go for the competitor’s offering.
Agreed! People want to hear what your products can do for them, but they are least interested in seeing your push strategy again and again. So, what can retain your customer’s interest? Well, you have to provide them with sufficient reasons so that they keep coming back to you again and again.
Concentrate on building a healthy relationship with your customers. Don’t annoy them by banging on their doors with your offers again and again.
Buy our product, buy our product! Oh please, who would be interested in buying your product if you will annoy people like this? You can’t force anyone to buy your product. Bombarding people with a ton of messages don’t make sense.
Dig-in the history of brands and you will find out that those brands that used the push strategy failed severely. They failed to grab the customer’s attention and got lost in the unknown zone.
Posting again and again
Oh, your content is terrific. Bravo! What’s next? You are posting engaging content, but it doesn’t mean that you should bombard your social media page. Learn to have the right balance, understand the importance of beautiful pauses. Posting too much on social media will send your customers far away. Don’t flood your social media pages, people do want to hear from you but provide them with the amount of information they can store in their minds.
When you get sick, you rush to the doctor right? What does he do then? Does he give you more dosage than needed? He doesn’t. Similarly, share information on social media but in needed doses.
Exaggerating your offering is a big NO! Nothing happens within a day. It takes time to develop trust. Nothing cheesy here! People come to you when they see an innovative offer. So, try to give your best shot wrapped into the quilt of innovation.
People get bored when they keep seeing the monotonous in content. Nobody likes to read old school things again and again. Similarly, if you keep posting the same story on social media, nobody will be interested. Show your creative side and come up with an innovative strategy. A little humor is not bad, so post some visuals that have healthy humor.
“In the memory of your page” We feel sorry that your page died.
Well, you lose your pace and the competitor will be ready with all his weapons to remove you from the marketplace. When you are now active on social media or when there is no activity, you lose your place. I will do this or I will do that; I will come up with an innovative strategy and what not! We all are so active in the start but as time passes we start losing our motivation level. Well, your followers expect to hear from you, so don’t leave them in the middle.
People won’t say a word about your company unless you give them something to talk about. Engage your customers with creative posts, respond to your customer’s queries and roar out loud.
This era says that you can’t think of reaching the peak of success unless you get successful on social media.
Burden of hashtags
#best #offer #intown #perfect #get #it #now, let the hashtags breathe! Come on Human! Nobody wants the bombardment of hashtags. We know that you want to attract your customers but please don’t do it in a way that your customer’s start finding an excuse to avoid your page.
Use hashtags, but in a sound manner. No matter where you are using it, you don’t have to use it in access. Give some space to your content, don’t kill the essence by burdening your caption with so many hashtags.
Crummy customer service
Your posts are getting appreciation from the customers’, thumbs up! But, don’t annoy them with your sloth ilk nature. If a customer is reaching out to you, value his question and reply to him upfront. If he is posting comments on your social media posts and you are not responding then Oh God! You have welcomed big trouble for yourself.
When a person feels ignored or devalued on social media, he just doesn’t take the corner and cry. He roars out loud on different blogs which become the reason for your downfall. Dissatisfaction of the customer will lead you to the alley of forgotten brands. Just keep it in the contours of your mind, it just takes only a single post to damage the reputation of your brand.
Yelling out SOS will not help you then. So, use your brain smartly and never give a chance to your customers to destroy your built reputation.
Build empathy, put yourself in your customer’s shoes and address his/her problem. When a customer feels valued, the word of mouth marketing starts right from there.
You are not a masterpiece of artificial intelligence so don’t try to be one.
Oh please, even robots have started understanding the human’s emotions. Nobody likes to receive replies that make them think; they are talking to a robot. Don’t be so formal; it only turns people off.
“Dear Sir, Dear Mam, we will resolve your issue at the earliest.”
WHAT WAS THAT?
The person you are addressing has a beautiful name so call him with his/her name, rather than using Sir or Madam. We are not asking you to go beyond the defined limits, we never asked you to write “Hey Buddy” or “Hi Bud,” we just asked to maintain a conversational tone.
Write one poor sentence on social media; we bet, all “Grammar Nazi’s” will be after you! Whatever you post on social media, make sure that you check it twice before posting it online. Do proofread the content else people will start mocking you right in the face.
You have to be unbiased on social media. If you want to maintain a sound image of your brand, use a friendly tone. Don’t make a blunder of posting offensive statements. People don’t want to hear sarcastic comments or offensive statements from you. Don’t make your company a joke of the day by posting unpleasant statements.
Summing it up, “Only your willpower to do things correctly can let you achieve the peak of success.” Be very careful on social media, don’t make crazy mistakes because the cost is unbearable.
It maybe looks impossible to avoid mistakes, but it is not. Pay enough efforts and avoid making silly mistakes.
If you use social media correctly, it will give a boost to your brand. If you don’t use it properly, it will lead you to the zone of embarrassment.
The choice is all yours! Choose the path you want to.