Creating a social media profile is very easy and mostly free. You can easily create the profile and upload all the relevant materials but still get few or no visits at all! All the information uploaded in your social media profile becomes relevant and useful only when you are able to get traffic and derive business deals from it. It is well known that it is not simple to acquire traffic especially when you are new in the social media business.
You actually have to find followers and make sure that your content is appealing enough to keep them. When your social media traffic is boosted, chances are that you will get more business and therefore you cannot just ignore the power of digital marketing. There is not a defined formula for getting social media traffic but below are some tips that could help you.
1. Use infographics/images
Studies have shown that when a picture or a photo is used to accompany a social media post, the post will have increased engagement compared to a plain text post. Infographics get more shares, likes, and comments and therefore they are useful tools to drive traffic your way. Potential customers will make a purchase decision quickly when they see the picture of your products.
2. Do not over post
As much as social media traffic depends on how active a user is, over posting will annoy most of your followers and this might even make them leave you. Posting should be spread over time and repeated posts should be avoided.
Just post what is important but not too much. Remember that the reason you are posting is to get traffic not to chase away potential followers or customers!
3. Employ social media buttons and plugins
After you have published your content, give the readers an opportunity to share it using plugins and buttons like “click to tweet”. By sharing your work or content, you are likely to gain more followers and this increases the number of potential customers.
The plugins and buttons that you employ should be at least mobile-friendly since most of the people use their mobile phones to browse. They should however not distract the reader.
4. Improvement of your Search Engine Optimization (SEO)
To improve your Search Engine Optimization (SEO), you need to take measures like using strong or powerful anchor texts and of course, make them as natural as possible. Search engines like Bing and Google normally use those keywords to rank content.
Improvement of SEO not only increases traffic on your website but also increase your chances of persuading buyers due to a higher ranking. You should also make it easy for people to follow you on all your social media platforms by providing links in your posts.
5. Make your content appealing to the eye
Each content that you post on your social media should be clear enough to your audience. There is no need for using complex phrases to illustrate a simple thing. Be simple, authentic and precise. At this point, you don’t need your audience to focus on your errors but on your content.
Make sure that you proofread before posting or have a professional to do that for you. Your ideas should also have a logical flow to keep the audience on track. Important to note that short posts attract more attention than long ones. Keep your posts short and concise. For long posts, you can insert hyperlinks instead and say for example “read more”.
6. Use an attractive featured image
It is crucial that you use a featured image in each of your articles. The featured image works as the thumbnail of your post on the social platforms. If you don’t have any featured image in your blog post, different social media platform will show different thumbnail when you share the article on the social media.
For example, Facebook usually takes the first image as the thumbnail of any post if it is in a certain dimension. Here, your first image may be a simple screenshot or an image that relate to any subheading, not related to the post topic. When the thumbnail is attractive and related to the article topic, it is most likely to attract the audiences on the social media.
Another tip to follow here is use texts in the featured image. It may be simply the post title, or the re-written title, or any question. It is important as the visual graphic attracts the attention of the audiences very fast.
7. Know what your competitors are doing
One of the best ways to keep up with competition is knowing what the competitors are employing to attract social media traffic. Once you are aware, you should also employ such strategies to keep up.
You can try to get information like; how often they post, the engaging social channels and the type of content they publish. Compare this information with what you are currently doing and you will certainly know how to improve yourself.
For example, if your competitors are creating more video contents on their YouTube channel and driving traffics to their site, just follow their strategy. Create your own channel and optimize it. Try to quickly create some video contents for your channel.
You should have some real subscribers that will boost your channel on YouTube. Having some quick subscribers on your channel will also help you to outperform your competitors. You can read more about this.
8. Engage with your audience as frequently as possible
This will make you gain more audience while maintaining the ones that you’ve already acquired. You should respond to queries, questions, comments, emails and direct messages as soon as you get them. This way, your audience will have a sense of belonging and might even become loyal! You can also ask your audience questions like how to improve your products or services.
Remember that 34% of people opt for social media as their customer care and you can lose potential customers when you ignore them.
Social media is a powerful tool for business. To reap maximum benefits, employ the above tips to boost your social media traffic. Remember it takes hard work and commitment to building a network.