In this post, you’ll know about top 13 social media marketing tools that will take your business to the next level
Social media marketing is a challenging endeavor. First and foremost, you must monitor your target audience to find out what they want. But you also have to pay attention to the activities your competitors engage in.
Then, you need to craft a well-planned campaign and keep up with it in the long term. Finally, you’ll analyze the results you’re getting, so you can make constant improvements.
Should we even mention the fact that you should post high-quality content on a daily basis?
Social media marketing really is a challenging task.
But you know what? It’s also exciting! When you use the right tools, SMM can get easier, too.
How about some recommendations for tools that marketers prefer? We’ll list 13 best social media marketing tools of different categories. When you pick the right ones to cover all aspects of your campaign, you’ll notice it’s getting more successful.
13 Best Tools that Make Social Media Marketing More Effective
When you write posts and tweets, you have to be careful about timing. You’ll monitor your social media page analytics to see when you reach the greatest engagement from your target audience.
If we generalize, we’ll see that Wednesday at noon and 2 PM and Thursday at 1 PM and 2 PM are the best times to post on social media. But, that might not be the case for your pages. It all depends on the type of target audience you want to engage. If you target teenagers, for example, maybe you’ll notice they are more active at night.
So it’s important to monitor and observe the behavior of your audience. What do you do when you get the details? – You schedule posts to be shared at the right time.
MeetEdgar helps with that. The tool is really easy to use – you just add your content and schedule the timing. It works with Facebook, Twitter, Instagram, and LinkedIn. Pinterest will soon be added as a new function.
#2: YouTube Studio App
When small business owners target social media, they rarely think of YouTube. During 2019, it’s predicted that video will reach 80% of all Internet traffic. When it comes to learning about products or services, people prefer video over any other kind of content.
And when you start leveraging the power of video, you’ll start using YouTube Studio – the tool that lets you share videos with the world. The good news is that the tool is available as an app for iOS and Android, too.
The app makes it really easy for you to manage all your YouTube channels on the go. You know how important it is to respond to comments, check the latest stats, and schedule videos to get uploaded at the right time. You’ll be able to do all that from your app.
Everyone keeps telling you this: visual content is crucial! You know that. That’s why you started using Instagram and you always share graphics and photos on Facebook.
But what about the message? What if you have something important to say and you want to make sure that people read it? Easy: you use Stencil.
You can easily combine images with text, and make them look really pretty. When you add the most important aspect of your message on the image, people will be more likely to read the whole caption.
#4: Promo Republic
The tool helps you to “get more followers, post awesome content, promote & boost sales by spending only one hour a month on social.” Wait, what? Doesn’t that sound too good to be true? How does the Promo Republic achieve such results?
First and foremost, it lets you schedule posts for automatic posting. The scheduling feature is really cool. It’s organized with smart slots, and you get access to a nice template library.
But the Promo Republic also has features that help with Facebook Ads and social monitoring. The final offer is to let the team manage all the features for you. They will setup paid ad campaigns, monitor social performance and deliver ROI reports, create content, and do more for you.
When you think about it, it really is possible for you to spend so little time on social media marketing when you get experts to do most of the work for you.
Wouldn’t you love to know what people talk about you at all times? You’d want to hear that gossip, right? It’s just human nature.
But when it comes to brand marketing, it’s not just human nature. You need to know what the talk is, so you can provide an adequate response. With Brand24, that’s a pretty possible thing to do.
Whenever someone mentions your business or your product online, you’ll get a notification. You’ll know how people perceive your brand, and you’ll be able to learn from their talks. When they are talking on Reddit, TripAdvisor, Quora or another platform where you’re free to respond, you’ll do that.
The best part is that you can also observe the talks about your competitors. You’ll discover their strengths and weaknesses. With that, you can modify your campaign to beat them on the market. How cool is that?
$6: Resumes Planet
When marketers focus on social media, they tend to ignore one particular platform: LinkedIn. It’s a great tool for promoting your brand, especially if you’re in a B2B industry.
Your business profile has to be absolutely flawless. If you’re the business owner, you also need a personal profile that will showcase you as an expert in the industry.
The problem is: most people, even marketers, don’t know how to craft great LinkedIn profiles. They are either too modest or unrealistically bragging. You need to strike the right balance between those two opposites.
Resumes Planet is a writing agency that offers assistance with resumes, CVs, cover letters, and LinkedIn profiles. If you want to boost your brand’s presence on LinkedIn, hire these writers and you won’t be sorry.
#7: Careers Booster
This is another LinkedIn agency, which we include in the list for the sake of more options. When you want a professional writer to take care of this page, you need the absolute best quality.
Both Careers Booster and Resumes Planet are great services. In fact, even the prices are identical (the LinkedIn profile service is priced from $79). It’s really a matter of preference. Check out both websites and see what works for you.
#8: Superior Papers
Speaking of writing services, you don’t need them only for your LinkedIn page. You might also need professional writers to complete content that you can share on social media.
If you check out your best competitors, you’ll notice they share high-quality content, which usually comes in the shape of long-form posts. Long-form content is successful because it gets into depth and it solves most questions at once. Instead of bouncing from one page to another, the audience gets answers from a single post.
But long-form posts are very challenging to write, especially if you’re not an experienced blogger. If you want an affordable solution, Superior Papers is the best choice.
The service has a versatile writing team, so they can cover any topic with expertise. It’s much easier to place an order here and wait for your content by the deadline than to search for a freelance writer yourself.
#9: Paper Writing Pro
Yes; proofreading is important even for social media content. When you write posts for your blog, of course, you proofread before sharing them. At least I hope so.
But when you post on social media, do you spend time and energy to proofread what you write? Social media marketing does not just comment. It also involves lengthy Facebook posts and Instagram captions. If you don’t take the time to make sure they are great, why do you engage in SMM in the first place?
PaperWritingPro is a great proofreading service. They charge really small fees for proofreading. When you schedule posts with some of the tools we mentioned above, you can hire a proofreader from this site to make sure they are perfect.
And if you’re writing your own blog posts, it’s even more important for you to rely on them. In that case, simple proofreading won’t do the trick. You might want to go for the editing service.
You decided to do your own proofreading because you’re confident in your grammar skills? That’s okay. But you still need a tool to help with this process.
We all think our content is great. When someone writes something, they invest effort and they simply believe that the final version is good. But when someone else reads it, they will easily notice the flaws. That’s why a “second pair of eyes” is always helpful.
If we talk about readability, in particular, a tool is absolutely necessary. You can easily read and understand your content since you’re the one who wrote it. But how readable is it for others? Readable.io will show you. Aim to get a great readability score before you publish something!
This is a tool for visual marketing on social media. In other words, it’s for Instagram and Pinterest. It lets you discover content, monitor conversations, boost your reach, schedule posts, and analyze results.
Basically, you get a package of every function you need for a successful marketing strategy on these platforms.
With your busy schedule, it’s important for you to have a tool that lets you plan all visual posts. Tailwind’s features include multi-board pinning, drag-and-drop calendar, image upload in bulks, hashtag lists, and many other shortcuts that make your job easier.
As for maximizing your reach, you’ll achieve that goal by scheduling the posts at times when your audience is most active.
#12: Sprout Social
This social media management solution is essential for the proper organization of your campaign.
Social listening is one of its most popular features. You’ll be able to monitor the conversations about your brand, and you’ll see what your target audience wants.
But the features don’t stop there. You can also schedule social publishing, engage your audience from the same platform, and get the analytics you need. The tool works perfectly with Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
There’s a lot of text on the homepage that doesn’t give you precise information on how you can use Sprout Social. That’s not good, but the tool itself is brilliant. You can schedule a personalized demo to see how it would work for your campaign. You can also try it free for 30 days, so you’ll test all its features before making a commitment.
#13: Realtime Board
We said it once at the beginning of this article, but we’ll say it again: social media marketing is a complex task. Even if this is a really small business, it’s still hard for a single person to take on the full workload.
We’re talking about planning, scheduling, monitoring, analyzing, and whatnot. A great social media marketing campaign requires an entire team of marketing experts, graphic designers, writers, editors, and other talented professionals.
You surely have at least three people in your marketing team, right? How do they collaborate? Email is not an effective tool for this purpose. We’re talking about sharing charts, spreadsheets, and all kinds of data that should stay organized. Plus, you have to think about proper task distribution.
Realtime Board is a great tool that brings your entire team together. It will keep all the documents in one place. The team can organize the workflow in the best possible way.
Choose the Best SMM Tools for Your Business!
If you’re ready to start using social media marketing tools, your first instinct will be to try everything you come across to. You’ll play with several tools and platforms, and you’ll just get confused.
Don’t do that!
Take your time to explore. There area few important factors to help you decide what tools to use:
- The needs of your business
- The features of the tools
And remember: you don’t need two or more tools that perform the same task. That would only make your campaign more complicated.
Do your research! Read about different tools, explore their features, and use the free versions if available. When you’re sure that you need a particular tool, you’ll be ready to pay for it.
The above-listed 13 SMM tools are a great start for the process of research. We made sure to choose some of the most effective tools currently available.