SEO Trend 2019
Today, whatever result we see in SERP result page has an SEO behind it. A website is incomplete without SEO. We can say that SEO is the Backbone of such ranking sites. Because an SEO know how to optimize websites to get in the first page of any search Engine.
SEO trends change each year as Google changes its algorithms. Search engines always try to give better and quick results to their users so that user can access the information as per their needs. So as an SEO you also have to keep updated yourself and act towards users needs. Let’s see what are those SEO trends you should know in 2019:-
1. Amazon Search
We all know that Amazon’s not a universal search engine. It’s an algorithm similar to Google’s but used for internal search within Amazon pages. But the important part to observe here is that more and more people go straight to Amazon to do shopping.
Amazon attracts 56% of users to it, specifically looking to buy something from the internet. 51% check with Amazon after finding something elsewhere. Which automatically means that people have more trust in Amazon than to any other online shopping websites. Which makes it necessary to add in your SEO strategy.
These statistics certainly establishes the fact that Amazon is becoming the Google of e-commerce. Which implies that, if you are into offering products and commodities you are not discovered by 56% of potential customers.
Thus, if you’re a seller of books, music, electronics, or any other commodity no matter how big or small it is, include optimization for Amazon into your SEO strategy.
2. Page Speed
In 2010, Google announced that page speed would surely impact the website ranking. As users don’t like to wait, the more time the page will take to load fully, the more it will ruin the browsing experience of the users, on an average, it takes 7 seconds to load an e-commerce website where it shouldn’t take more than 3 seconds.
It surely does impact the audience and user experiences. A bad page speed can cost a loss of revenue if your target has to wait too long to get what they are looking for. They will just close your website. People are impatient and do not like to wait. It does impacts the ranking of the website and are penalized by the search engines. Google says:
Google tracks and make a comparison of your website with other similar websites segment by segment and allocates bonus points to the fastest, though marks are not given independently, Google rewards with bonus points to websites in specific segments comparing them on their speed. Though the points are not given independently it takes into account the place, nation, device, and network.
How can you assure a good page speed?
Your host: you need to find the right host for your website, a cheap offer may do for now, but if you’re looking at the big picture, a bad host may sabotage your page speed.
Prefer PNG for images and JPEG for photos, images that are too big will obviously take more time to load and hence the whole page speed of the website will get tramped by it.
If you will host videos on your own server it will buy you some load time. Videos are important but severely hinders the page speed.
Test your website on all browsers as each browser has its own way Moreover, avoid plugins like Flash as they can put your page speed in jeopardy
Websites and pages never should have too many ads associated with it.
Creativity is a good thing to meet the eyes of the audience but too many effects can cost you the page speed and hence the patience of your viewers, try to make it simple and yet inviting.
Widgets: They do slow down your page speed with social buttons.
If it is critically barreled code or HTML/CSS is too complicated, it will tamper the page speed.
Take help of Webpage Test, page speed insight, OnCrawl, YSlow, and understand where do you lack in aspects of page speed.
3. Mobile First Indexing
Mobile first indexing in simple words can be stated as Google adds the mobile version of your website in its index. However, it is referred to as mobile first because it does not rely on your mobile website only. If your website is not compatible with a mobile it still gets a count in the index.
The thing to keep in mind is that if the website is not mobile-friendly it will certainly bring negatively to it. And on the contrary, if the website is user-friendly it will automatically get the boost on the desktop searches as well.
To have a mobile-friendly website is a necessity as if not the website won’t stand against the comparisons with the mobile-friendly websites.
The ranking of your website will easily be detained to others and while making sure to have a good mobile version website –
Check for the content that you must have all that content available on your mobile version as well
The URLs that are mentioned in the mobile version are the URLs of mobile versions as well.
Use OpenGraph tags and twitter cards in your mobile version of your website.
For internalization use rel=hreflang but then your mobile annotations must point to your county and region and desktop version should point to the desktop website.
Add and verify your mobile version in Google search as well.
Keeping in mind that Google has a history of offering the audience simple and fast navigating websites to create a good experience for them, which implies that it is inevitably important to create and focus on having a good mobile website.
4. Blockchain Technology
People have mostly associated blockchain with cryptocurrency but it definitely impacts search engine optimization.
Blockchain technology is basically used for short, precise, trustworthy secure transactions. Now Google working as a bridge between an advertiser and the owner of the website creates a faithful connection to secure smooth transactions. Blockchain can check the authentication of the users with 100% precision.
Blockchain helps in declining online ads fraud, enabling the website owner to only pay for genuine clicks.
Big Organisations like Microsoft and others are starting to collaborate with blockchain identity systems to improve their applications. As this will certainly impact Google’s ad revenue and search engine optimization.
Users are being recorded by websites as visitors and also distinguished on the basis of the value addition they make to posts and actions they perform. Now, this brings drastic changes to website ranking and their productive graph.
5. Think Beyond Google
SEO intertwines with your content, website, pictures, links, videos, keywords, blogs and optimizes it to make sure you get the best visibility for your for your website and business in search engines mostly Google. But I really want to ask why not cover other search engines and think beyond Google.
I agree that Google envelopes almost 79% of searches and the rest 21% is shared with other search engines like Yahoo!, Bing, ask etc irrespectively.
Over 51% of users discovered a new company or brand while searching for something new on Google.
Why You Should Think Beyond Google?
For those who don’t know – Google is banned in China and Baidu is the most used search engine there.
Google admittedly reported that many of its mail and services are not open in Russia.
While Yahoo! is second to Google in Japan, HongKong, Taiwan. Bing is second to Google in U.K, Australia, France, and South Africa
Industry-wise, Bing which is owned by Microsoft appeals to snippets of code and gives better result to web and app developers.
While Yahoo is powered by Bing and had earned 80% from education and telecommunications in the past.
6. Structured Data
Google tries to understand the content of every page and website. And you can provide clues to it forming a structured data, for example, a recipe page, ingredients, culinary, taste and so on are the words that give format and make Google understand better about the page. The structured data is used to describe the contents of the page.
Structured data helps Google in understanding the relevance and subject of the page and website. Google gathers information of all sorts to distinguish one website from another website.
A well-structured data helps Google to showcase better results so if you want your website to be completely unique and easily sorted, a structured data format is a key to it.
It also brings the difference to backlinks, and website ranking and Thus affects SEO.
7. Best User Experience
By example, if we say – people tend to like beautiful things and they are ready to pay for it even if it goes beyond that budget. And this happens because
8. Voice Search
Voice search has seen an enormous amount of growth and it is spreading like a forest fire.
Every user is going gaga over “Alexa” and “OK, Google”
It has been roughly estimated that by 2020 50% searches will be voice searches
The graph of voice assistant users is going straight north with an exponential rate with each passing year.
It is observed that 1 out of every 6 American citizens uses smart speakers.
Now, parallel to innovation in SEO work, this leaves SEO on the edge because voice search is something entirely different and will ask for a very different SEO strategy.
There is a difference when you search for something and on the other hand when you ask for something. And then it will be answered either by search result contents or voice interactions in reply. While taking into account that Google prefers short voice searches majorly 29 words or less.
9. Brand Ranking
Brand Ranking States The Simple Fact That Search Engines Understand A Brand As An Entity And All The Aspects Of It, Google Monitors And Optimises A Brand In Different Segments Like Advertising, Reputation, Image, Logo, Number Of Searches, Keywords And So On, So With The Proper Digital Marketing And SEO Monitoring A Product Can Resemble As A Brand And Thus The Website Ranking Gets A Boost. The Evolution Of Branding Of Pepsi And Coca Cola Over The Years Is The Best Example You Can Take To Understand How Branding Works And How Any Brand Can Use It For Their Benefit.
10. Inbound Marketing
Ranking of your site in SERP will generate more traffic which will further get converted into leads. If you have a proper inbound marketing plan, then it can help you generate more genuine leads for your business. In SEO, the main parts on which we need to focus on inbound marketing are blogs & infographics as they not only help your site ranking but also attract & engage more traffic to your site. To create an engaging infographic plan this year and generate more leads for your business.
Prakhar Gajendrakar is a passionate and enthusiastic content specialist at Walnut Folks. He loves writing short novels and blogs and is a connoisseur of Urdu poetry. As an aspiring filmmaker at heart, he ardently follows the works of Anurag Kashyap, Gulzar, Piyush Mishra, and Christopher Nolan. When not found at his desk, you can expect him to be either dancing to an upbeat Bollywood number, or humming some Sufi tunes.