Heavy traffic can be helpful to a business. Yes! Heavy traffic on a website will certainly boost its business.
Now, there are a plethora of SEO experts claiming to provide the best SEO marketing strategy. Let’s for a moment consider the fact that the SEO agency, a business hires to create a digital marketing plan, delivers results in real-time and with good quality backlinks. But, isn’t it necessary for the businessman to have a fair idea about SEO and how it works before being able to hire a good expert?
Through this blog, I will provide you the knowledge of how SEO works.
Sit back for the next 6 minutes to understand all the work that happens behind the scenes in the SEO Marketing. I will describe to you how search engine marketing works, but first, let’s understand what SEO is!
Imagine yourself as a businessman who has a website for business. You want to dominate your market. What do you expect from your website? Here’s what a sane audience will answer: I expect it to pull my sales and marketing efforts together, with an effective strategy. I would love to see a positive ROI on my marketing spends.
Here’s the first step to realize your expectations:
What is SEO?
SEO is the process that is used to send signals to the search engines that ensure the pages on a website are worthy to appear at higher ranks on Google’s index. The process can be measured and is often repeatable. Google has an algorithm that rates every website and searches by users to evaluate the best position for a website.
Is SEO on the rise?
Can you deny the fact that there’s been an explosion of smartphones, tablets, and home assistants in recent years? Look around the place where you are right now, and I guarantee that you’ll find at least one device where you can search whatever you want to! People are searching all-day, 70000 search queries every second, according to recent stats.
The results at the top become the source for numerous leads and potential customers, while the others are as lost as a heatwave in Antarctica.
With so many searches being made every second, it becomes essential for a business to appear at the top in search results. A good SEO marketing plan is an important part of an efficient digital marketing plan to help a business in the search results.
The minor and major falls of SEO have been figured out long ago. Every business is building its internet marketing strategy and looking for attributes that offer something valuable or interesting to searchers.
Once associated mostly with websites, SEO is a widely accepted method of alluring traffic when you are online as well as offline. SEO’s core concept lies in integrating the targeted keyword (Google search phrases) into the diaphragm of a website.
Here are the factors that make SEO work:
- On-site Optimization
- Off-page Optimization
- User Experience
- Mobile SEO
- Voice Search
- Local SEO
The further part of this article will let every cat out of the bag! Let’s examine all the factors that help a page rank at the top of search results.
#1: On-site Optimization
Remember billboards? Well, they are gone now. Here’s why. On average we spend 20 hours traveling per week. This means, there’s more than enough time for us to be exposed to billboards. However, let’s not ignore the fact that modern roadways have seen an exponential increase in the volume of traffic in the last decade. The time to pay attention to the roadside billboards is close to none.
We are addicted to our mobile devices. Mobiles are now a source of transportation (Google Maps to locate the best route), finding the best restaurants, the best plumber, or even a new job for you. This provides websites enough time to create a good internet marketing strategy to market their services and generate leads and customers.
Optimizing a web page on-site is probably the most critical way to evaluate how SEO works on a website. Let’s have a look at the on-page SEO components that SEO marketers use on their web pages, blog pages, and landing pages.
Content has always been the king of a digital marketing plan. A good content that informs and satisfies the user’s intent is the key factor of a top-ranking website. Google has turned smarter over the years. Now, Google understands the intent of the keywords that users search for more than ever. It’s necessary for businesses to get the most searched and the most relevant keywords placed at strategically important places on the page.
b) Title tag
Summed up to 70 words or less by most top-ranking pages, this is the source from where the search engine gets to know the intent of the page. The 70 words comprise the brand name, a few alert words, some context words, and the relevant keywords that describe the page.
c) Meta description
This part provides search engines a further insight about the content of the page. The top pages on Google compose the best meta descriptions that feed the target audience and insist them to click on the link. The relevant keywords in the meta description is a major ranking factor. A good meta description is always an attribute that a business gets when the agency it hired provides digital marketing tactics.
Plugins in WP are another way marketers practice to fulfill their aim of ranking their pages high.
e) Internal links
Internal links not only link other blog posts to the page. These links help web crawlers get a detailed idea of the page by crawling across web pages and finding content that helps the audience.
Backlinks are the external links that guide traffic to your website. The rank of a website is directly proportional to the number of backlinks it has. A common point in all the blogs providing SEO marketing tips, link building is an important factor to consider when the aim is ranking the website high. A relevant link which is relatable to the content topic of the connecting domain is a successful strategy that businesses use to drive traffic to their websites.
#3: Off-page Optimization
By and large, on-page optimization is all about the SEO actions that are taken on the website. Off-page optimization refers to the actions that are taken outside of the website to make an impact on the search engine result pages.
You might have come across brand mentions on some pages without the hyperlink. There’s no link here, but this is a big factor that drives off-page search signals. A guest article on some other blog or comment with the brand name mentioned in it is off-page activities to drive traffic to the website.
#4: User Experience
An important aspect that has been a deciding factor since 2015, user experience means a lot to SEO. UX or user experience is how a visitor sees a website. A website must provide an experience which is worth a second visit.
UX helps convert a visitor to a lead. You would have visited a website and bookmarked it on the first visit itself. This is what a good UX in amalgamation with good an internet marketing strategy can do. A website that loads pages on the click is always an appreciated experience.
#5: Mobile SEO
More than 50 percent of the traffic in the world is generated on mobile phones. In 2019, it’s important that a website not only performs well on desktops but also on mobile devices too. A responsive website along with content that remains consistent across desktops as well as mobiles is important.
The page on the mobile must be user-friendly too. Mobile searches are the future and Google realizes this.
#6: Voice Search
The advancements in technology have brought us to a point where your device can understand what you speak and provide you with relevant results. AI assistants like Siri, Alexa, Google Assistant, and Bixby are being used by millions of users worldwide, daily. Simply speaking a query after a touch on the microphone can fetch you the best results.
The big wave of voice searches has created a strong impulse to optimize websites keeping voice search in consideration. Identifying the purpose for which the users are making a voice search is important for businesses. Optimizing the websites according to patterns that we commonly speak in is one of the smartest digital marketing tactics to optimize for voice searches.
#7: Local SEO
With the growing numbers of businesses online, it has become important to optimize a website for local SEO. Local customers are the backbone of any business that’s being run in the competitive market. The most common voice search queries are about businesses in a particular area. A website that is optimized for voice search has an upper hand in local searches when compared to other businesses that don’t.
Now that you know everything about SEO and how SEO marketing works, you can work on your page to improve your SEO and boost your ranking on the search results. One thing that you must remember is that there are a lot of factors that can impact your SEO ranking.
SEO is not something that will show its results overnight. It might take time before you can start reaping its benefits. However, the SEO practices mentioned above can ensure success when done in the right way.