SEO Interview Questions and Answers
Digital Marketing is on the rise. According to the recent data by IEEE GlobalSpec Media solutions – ‘There was an increase of 58% & 55% in the marketing budget for SEO & social media respectively for companies in 2017 when compared to the past year”.
SEO (Search Engine Optimisation) is one of a key part of Inbound Marketing. Because more and more people are opting for Digital Marketing as a career, we thought we’d create a set of 40 SEO Interview Questions that are frequently asked at Digital Marketing Interviews.
So, let’s dive deep into the questions –
1. What is SEO?
SEO stands for Search Engine Optimisation. It is the art of ranking websites on search engines naturally or without paid to the search engine.
2. What’s the importance of SEO?
SEO is very important when it comes to inbound lead generation. It’s one of the most cost-effective ways of getting quality leads. As most web searches start on Google, it’s very important to rank higher in the SERPs on Google (World’s biggest search Engine). This can only be done through a proper SEO plan.
3. Define the two types of SEO?
Two types of SEO is –
1. On Page SEO –
On Page SEO is the work done on the site to improve the search rankings. Few examples would be –
i) Writing a proper headline
ii) Including the keyword in the meta description
iii) Writing in-depth content (If you are interested in knowing more about the right length of a blog post make sure read this article by the Minneapolis SEO – Hook Agency)
2. Off Page SEO
Off Page SEO relates to any work done, off-site to improve the rankings. This mostly includes the creation of backlinks, social media signals etc.
Backlinks are incoming links coming from a web page. In other words, when a website links to another webpage it’s called a backlink.
Backlinks are very crucial in ranking websites higher on Google.
5. Mention the two types of backlink?
Backlinks are mainly of two types –
1. Do-Follow Backlinks
2. No-Follow Backlinks
6. What are do-follow backlinks?
DoFollow links pass link juice which has an impact on Google Ranking Algorithm.
7. How is a do-follow link different from a no-follow link?
Do-follow links pass link juice which nofollow links doesn’t pass any link juice. Hence, no-follow links have little to no impact on Google Ranking Algorithm. This is true for all search engines.
8. What is a keyword?
Keyword in SEO is key phrases or words that are included in web content to help users find the specific website by entering relevant search queries on Google and other search engines.
Keywords can be of different types –
1. Short tail keyword
2. Long tail keyword
9. What is an anchor text?
Anchor Text is the visible, clickable text which you see on a hyperlink. In modern browsers, it is often blue and underlined.
10. Mention the different types of anchor text?
Anchor text can be of different types –
1. Keywords –
– Exact Match Keyword – Eg – best coffee mugs
– Partial Match Keyword – Eg – world’s best smartphone
2. Branded URLs – Eg – DigitalVtech, BlogRags, ShoutMeLoud
3. Nakel URLs – https://www.digitalvtech.com/
11. What is the Meta Description length?
We can include up to 158 characters in Meta description.
12. What is the Title tag length?
We can include up to 60 characters in the Headline. Google (search engine) typically displays the first 50–60 characters of a title tag.
13. What is Google Sandbox?
Google Sandbox is a filter that prevents new websites from ranking in the top results of Google.
14. What is a long tail keyword?
Long tail keywords are those keywords which are more than 4+ words. These are used to drive targeted traffic to web pages. Most of the times these are very easy to rank for on Google.
Eg – best Bluetooth earphones under 50$
15. What are LSI Keywords?
Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. It’s mostly the keywords, Google suggests at the bottom of the page.
16. Name some of the SEO blogs you follow?
Few of my favorite SEO blogs are –
3. Search Engine Journal
17. What does competitive analysis mean in SEO?
Competitive Analysis in SEO is the comparison between the webpage people are working on & the webpage that has been already ranked on Google.
18. What is 301 redirect?
A 301 redirect is a permanent redirect which passes between 92-99% of link equity (ranking power) to the redirected page. 301 is the HTTP status code for such types of redirect.
19. What are the most important places the main keyword should be included?
The keyword should be included in –
- Title of the Page
- Meta Description
- The body of the post
- The headline of the page
20. What was Google’s recent Algorithm update?
There were two significant updates this year -1. “Medic” Core Update – Google’s Core Search Update Had Big Impact On Health/Medical Sites
2. Mobile-First Index Roll-out
21. What is robots.txt?
Robots.txt is a text file which gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. It’s very crucial when it comes to On-Page SEO.
22. What is keyword density?
Keyword Density is the percentage of the keyword mentioned in the content when compared to a total number of words. So if my keyword is mentioned 5 times in 1000 words content the keyword density would amount to 0.5 %.
23. What is the use of Google Search Console?
Search Console is the suite of tools and reports offered by Google to help one measure their site’s Search traffic and performance, fix issues etc.
24. Name the different types of heading tags?
There are six types of HTML headings – H1 to H6.
25. Mention your favorite SEO tools and their use?
Google Keyword Planner (used for keyword research)
Ahrefs (used for keyword research, competitor analysis & backlink analysis)
Yoast SEO (used for On-Page SEO)
26. What is organic search result?
Any free search results that pop on Google for a particular keyword search is called an organic search result.
27. What is Google bot & it’s functionality?
Google bot helps in Caching, Crawling, and indexing of a webpage on Google.
28. What is White Hat SEO?
SEO is termed as White Hat when techniques used to improve SEO of a page is according to the guidelines of search engines.
29. What is Black Hat SEO? Name a few black hat techniques?
SEO is termed as Black Hat when techniques used to improve SEO of a page is not acceptable by the guidelines of the search engines.
Few Black Hat techniques-
1. Creation of PBN links
2. Keyword Stuffing
3. Redirection of Expired Domains
29. Why is the Headline of a page very important?
The headline of a page is very important in SEO as it tells search engines and the users the expected web page’s content.
30. What is SEO Audit? Tell me the process in brief.
An SEO audit gives a better understanding of the web pages, traffic, and errors of a particular website. It is a great way to improve the search engine rankings.
31. What is structured data in SEO?
Structured data refers to any information which has a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search engine algorithms or other search operations. Structured data has become increasingly important to SEO.
32. What are the 2 best ways to reduce page loading time?
Best Ways to Reduce page loading time is –
- Optimizing Images using Lossless Compression
- By Enabling Browser Caching
33. What is SEO Friendly URL?
SEO friendly URLs are which have a good structure and correct length.
34. What is Web Crawling?
Crawling or web crawling is an automated process through which search engines filtrate web pages for proper indexing.
35. What is SERP?
SERP stands for Search Engine Result Page. It is the page which is displayed when a search query is entered on the website.
36. What is Canonical URL?
Canonical URLs relate to the concept of selecting the best URL for the web pages that the potential visitors want to see.
37. What is internal linking?
Internal Linking the process of hyperlinking of different pages of the same domain.
38. What is XML Sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
39. What is Domain Authority?
Domain Authority is a performance metric developed by Moz (founded by Rand Fishkin), which rates any website on a 1-100 scale.
40. What is Guest posting?
Guest Posting is the act of creating articles & publishing on someone else’s website.
Hope all the questions and answers were helpful. All the best for your interview.
If you feel there are any questions that are missing from the list, feel free to comment below, we’d love to include in our list.