Websites comprise some of the most effective means of digital marketing. In recent years, the internet has seen a rise in companies applying for sites for them to introduce their company and their products to the world. This is true regardless of industry, whether beauty, fashion, engineering, law, medicine, and others.
Today, roofing contractors are no different since they have gone into the digital space using websites to market their services as well. If you’re a roofing contractor, you’d want to improve your search engine’s results so that you can make the most out of your website and online presence.
Here are tips for you to improve your site’s ranking through search engine optimization or SEO:
The use of keywords is the secret for you to land on top search results, just like your competitors. Keywords are words or phrases that customers usually input when searching for topics through an engine. Because you are in the roofing contractor business, you should always include words related to engineering, building, and roofing in your posts.
Here’s a quick list of some of these words:
- Damaged Roof
- Fix my roof
- Roofing estimates
- Roofing contractors
- Latest roof designs
- Roofing business in my area
A bonus tip would be for you to even include keywords like your location in your headings. You can learn more about digital marketing through keywords in search engine webmarketing123.com.
Invest In Your Website’s Design
Investing in your website’s design is a good idea, especially because you are a business entity. Good website design will make your company’s profile look professional; hence you can drive more traffic to your site. Some of the SEO aspects of good design include the following:
- professionally-structured design using updated standards and formats
- easy-to-navigate site
- user-friendly design
- mobile-friendly design
- optimized images
Here are some tips for you to follow to improve your website’s design:
- If you do not know where to begin with your website’s design, ask the help of a professional to do it for you
- Incorporate sections into your web design, such as headers and tabs for accessibility
- Do not forget your “Contact Us” section where your audience can immediately see your information details
- Always put your text against a plain background, so that your text is readable; go for simple fonts as well
- Remember to incorporate your company’s logo at all times
Publish Quality Content
Maintaining a good website is not just about posting numerous content, but it is also about posting content that is of good quality. Your website’s content should be informative and should show that your roofing business is there to solve a client’s common roofing problem. Quality content has been proven by SEO experts to be one of the most significant factors on driving traffic into a website.
Here are tips for you to follow to ensure that your website produces quality content:
- Be brief but concise.
Readers do not like having to browse through lengthy articles, especially when all they are looking for are solutions to their roofing problems.
- Highlight keywords.
Take advantage of using bold text or italicized text to emphasize words, and even price, or promotions.
- Update your website’s content once every six (6) months.
SEO experts have found that irrelevant and outdated content pushes your site lower on search results rankings.
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Always Include Images
When you are a roofing contractor, do not think of yourself merely as a blogger who is trying to attract readers. You are not attracting readers, but you are turning them into clients. To do this, you have to put up images. These photos will attract clients more as they can see examples of actual work, rather than just visualizing them in their minds.
These are the photos that you should always include in your website:
- Previous clients’ before and after roofing photos, to show how you fixed their roof’s problem
- Sample works
- What roofing designs you offer, whether commercial or residential
- Roof colors
Use Alt Tags To Label Your Photos
Alt Tags is short for “Alternative Tags,” used to refer to captions for your photos. These tags are beneficial for your roofing contracting business as these alt tags can show up as regular text especially if the server of your viewer does not load images. This way, the photos of your products, with its descriptions, will still reach the minds of your viewers.
These alt tags are a great form of SEO as search engines can associate these images through its descriptions with keywords, so your roofing contracting business will still reach the top search results.
Offer Free Consultations
One of the best ways for you to reach the potential market is to offer free consultations and free quotations. Always remember to include this as one of the tabs and sections in your websites so that your market or viewers will know how to reach yours for free consultations. This will improve your business’ rankings as this free consultation will attract more customers to your roofing business.
Include A Section With Client Feedback and Review
One of the most effective ways to entice potential clients is to have a section for customer reviews and feedback. New clients love it when they can hear about the past experiences of clients. Knowing about this can encourage them more to engage in your services, as they have an assurance that the money they spend is not put to waste.
Client review is essential, as previous customers share their feedback from the first-hand experience. This review is often the most honest and real feedback that they can give, and it is also the best advertisement for your roofing company.
Have A Digital Marketing Plan
Marketing, whether conventional or digital, still needs a marketing plan. Your marketing plan should include your strategies, schedule of posting new content when to come up with new products, and how to reach your target market better if your website is not translating to sales. The most important part of your marketing plan should be those involving analytics.
Remember, your biggest challenge in digital marketing is for you to stand above, and compete against numerous other competing roofing contractors. Digital marketing can be used to your advantage to reach your target market through these trips. These will help you land the top search results when a potential customer searches for roofing contractors on any search engine.