Search engine optimization is the practice which increases the quality and quantity of your website’s traffic through organic search engine results. SEO is the name of the activities that can improve search engine rankings, so the visibility of our website is increased.
When we type in something into the search engine, it provides you with a list of links to the related web pages. Have you ever thought about how it is done? Google has a crawler that gathers information about all the content on the Internet. The crawlers bring the results back to the search engine to build an index. The index is then fed through an algorithm to match all that data with your query.
If your website is attracting lots of traffic, but that traffic is coming because the people think your website is related to some other product, when in reality it is not, then that is not quality traffic. You would want viewers who are actually interested in your website and your product. Once you start getting the relevant traffic, you will want the quantity to be as much as you can. Organic traffic means that you do not have to pay for it.
Optimizing a website means altering its substance. It is the process or activity through which you increase your site’s visibility over a Search engine. SEO also helps in getting a good SERP so your website can get some natural and organic traffic, which will ultimately help you and your business. Two major types of SEO activities are Off-Page SEO and On-Page SEO activities.
On Page SEO Activities
On-page SEO activities directly affect the site and are all the things that are done inside the website such as title, content, image, description, internal linking, keyword stuffing, etc. It means structuring your website in a way that it is search engine friendly.
Off Page SEO Activities
Off-page activities do not directly affect the site. The activities help your site to get a link in the search engine, but they will not change the site code or design. Off-page SEO helps in making the website popular on the internet. With the on-page techniques we get more visibility in search engines, but through off-page SEO techniques, we can improve the website position in SERP.
In today’s world, there are always some SEO techniques being introduced that are better. Knowing about the right SEO activities is necessary if you want your website to grow and have great rankings. Below are the top SEO activities in 2018 that you should know about.
Format Your Posts
Good formatting can do wonders as it will improve your page’s readability, which can improve your engagement rate. Have a look at these three formatting tactics that you can follow.
- Make your paragraphs short. Limit them to 2-3 sentences if necessary, but use them in a restricted quantity.
- Write short sentences as longer sentences can be hard to follow for some readers. If it is possible, divide the longer sentences into different shorter sentences.
- Always use sub-headings. Most of the people do not actually read the posts and scan it. By providing headings, it will be easier for them to do that. Plus, if there is any necessary information, make it bold or underline it so the reader can get the crux of what your blog post is about.
- When you are writing down facts and stats, write them in bullet points. It divides the text nicely so visually it seems more appealing.
Use Images In Your Content
Always try to incorporate related images in your blog posts. Including professional and high-quality images throughout your content is a powerful way to increase engagement. Images help you explain the idea by showing it. Attractive pictures look pleasing to the viewers, and the posts are also divided into sections through images, which helps in creating a good format.
Improve Site Speed
Google considers the speed of a web page as a major factor in ranking the website. You have to make sure your website does not take more than three seconds to load. There are other ways through which you can try and resolve the issue of slow speed. Get yourself a CDN which is a network of servers located throughout the globe. This way, when visitors will access your website, they will be delivered to the site from a server that is closest to them, and they will get the results faster. Using a CDN is an easy way to improve site speed and performance instantly. Use browser caching. Caching is temporarily storing web data to reduce bandwidth usage. You can easily install a caching plugin like WP Super Cache or W3 Total Cache if you are on WordPress.
Nothing reduces your search rankings faster than a 404 error. When such an error occurs, the search engine cannot find the required web page it leads to a dead end. You must fix the broken and missing page, if you have any, and re-engage your users as fast as you can. Whichever analytics tool you are using, note down the number of page views for your 404 page and add URL as a secondary dimension.
Keywords and Topics
Before, all website owners had to do was just focus on keywords and their work was done. Now along with keywords, focusing on topics is equally important. You have to know your audience and what their interests are. Instead of only focusing on standalone keywords, you have to organize all your content into different themes. When you run a website, you will have different types of readers. To target each of these types, you can organize your content into themes that cover multiple topics.
You need to have a solid website without any technical issues that may arise. HTTPS is the secure version of HTTP. Switching to HTTPS will help your website stay secure, boost its SEO presence, and it will become harder for malicious parties to take advantage of your website. Get crawl programs like Deep Crawl or Botify, which are similar to Google’s own crawlers. These crawler programs will give you an overview of the way your page will perform in SEO rankings.
Engage on Social Media
Another major off-page SEO technique is social media engagement. In this age, social media plays a huge role in building a following and getting your product out in the world. Engaging with people on multiple social media platforms is the key to making your website and blog popular. Having a social media presence helps in growing your business and getting you more backlinks.
According to Forbes, YouTube is the second most popular search engine. When you focus on YouTube SEO, it will automatically push the website to appear on the first page on Google, and thus you will get your traffic from YouTube as well. Make your videos SEO friendly. The filename, the title and the description of the video will affect your rankings. You need to come up with a creative and compelling video title, so people find it interesting enough to click it. Just like you would do in your blog posts, include keywords and power words to get maximum clicks and shares. Longer videos tend to appear more in the search results so try to make long videos.
Guest blogging is another method used by bloggers to increase their blog traffic. In guest blogging, bloggers write posts that are published on another blog. For beginners, who have just started their own blogs, guest blogging is an easy and quick way to get the word out. When you write a blog post, you add your blog links in it, so when someone reads your post on some popular blog, they will visit your website through the link.
It will take time to increase your blog’s ranking in a substantial way, but it will pave the path for you. You can offer to write a blog post from some popular blog, or you can request a popular blog to write a guest post for you.
Many people do not include meta descriptions for their pages because they either forget about it or do not know its importance. You have to add relevant keywords for your content in the meta description. The meta description is a brief excerpt which summarizes the page’s content and is shown in the search results whenever your page is listed.
Meta descriptions are created with the same technique as in advertisements. You have to use researched and targeted keywords in your meta descriptions that are hyper-relevant to the content on every page. Make your website appealing, so the users are compelled to click on your website’s link.
Website owners have to adapt quickly to the changing trends in SEO, but with a little study and research, you can improve the SEO rankings and performance of your website.
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About the Author:
Barbara Morgan is a veteran tech writer and editor who has worked in several hosting companies so far. When she’s not fixing typos and tightening sentences, she’s writing her articles for managed web hosting NL provider – Hostiserver.com