New to marketing your plumbing business? Your first step is to communicate your story to customers. Check out these plumber marketing tips for storytelling.
Do you have plumbing issues?
If so, you’re not alone. At some point in time, every homeowner or business owner will experience plumbing issues. Some will be minor and easily fixed with DIY methods. Others will require a professional plumber.
You would think with such a great demand, plumbers would have no problem attracting business. This would be true if there were only two or three plumbers in your town. In most cases, there may be 10 times that number.
If you own a plumbing company, you owe it to yourself to learn how to market your business for long-term success. Continue reading for five plumber marketing tips.
1. Plumber Marketing Needs an Engaging Website
Having a business now requires a website. It is the best way for people to find you. As you grow your business, so will the need for storytelling marketing and plumber SEO tactics.
An engaging interactive website is where your story will begin. Your website should have key elements. These include an about page, contact section, links to social media, images, photos, and great content.
Once your website is up and running, you will want to gather visitor emails so you can keep them up-to-date.
2. Create a Social Media Presence
It’s nearly impossible to have a business and not be on social media. Facebook, Instagram, and LinkedIn are good platforms for plumber online marketing.
Social media allows you the opportunity to share original, authoritative and personalized content. You also have the means to share content from your website to increase its traffic.
3. Develop a Customer Referral Plan
Customer referrals are good plumber marketing tools. Requiring a plumber is not something consumers need on a regular basis. This doesn’t mean you shouldn’t stay connected with past customers.
Gather contact information on every service call. Next, create e-marketing campaigns to share content and offer discounts and referral incentives.
4. Get Involved in the Community
Community involvement is essential to plumber marketing. Getting out and supporting non-profits and other initiatives is a great way to build brand recognition. Setting up booths at community events gives you more visibility throughout your service area.
Remember to always be positive and engaging so people will want to patronize your business when the need arises.
5. Create a Blog to Share Your Story
Having a blog is perfect for storytelling marketing. Your blog can be used to share plumbing techniques or to share plumbing tips. This shows you as an expert in your industry.
You can also blog about your employees and your involvement in the community. Blogs invite people into your world and onto your website.
Are You Ready to Start Telling Your Story?
Now that you see how simple plumber marketing is, are you ready to create a strategy to grow your business? Utilizing SEO techniques to grow your brand is sure to have an impressive ROI.
Having a strong call-to-action (CTA) in marketing is pivotal to your campaign success. Check out this blog for tips on building a powerful CTA for your social media postings.Sponsored Post