Optimizing a website involves many different factors, there are a lot of things to take into account. One of the most important aspects of search engine optimization is On Page SEO. It’s very difficult for a site to rank well in the search results without effective On Page, even if the site has a number of quality inbound links. On page search engine optimization provides the foundations of the site and can not only help improve the experience for your readers, it is also essential to help search engines understand the content of the web pages. Here are 10 On Page SEO Tips to help increase your ranking.
Meta descriptions are the short description of the web page that users see in the search results. Whilst not a significant ranking factor, meta descriptions are still an incredibly important part of on-page optimization. Your descriptions should be accurate and well written, they should clearly describe what the page in about and entice readers to click through to the site.
It can be tempting to overlook meta descriptions as the information isn’t displayed on the web page itself however, a well-written meta description can directly help improve your click-through rates. Your meta-data can help you stand out amongst the competition. Spend time writing accurate and interesting descriptions for your pages.
Page titles are displayed in the search results along with the meta description. Compelling titles can also help drive more traffic to your website. Page titles should accurately describe the page, they should be clear, concise and attract the reader’s attention. Even if your web pages are ranking well, your site still needs to stand out in the search results. Writing unique, relevant page titles along with your meta descriptions is a good way to do this.
Use of Headings
One page is crucial in order to make sure search engines can understand what the page is about. You should write to your audience but pay close attention to the way you structure your content. Using a hierarchical heading structure makes it easier for search engines to understand the context of a web page.
Breaking up your content into paragraphs and headings also makes it easier for users to read. There are 6 different types of heading you can use on a page (h1-h6) but you may not need to use them all. You should use only one h1 per page, followed by additional headings in hierarchical order. Main subheadings should be h2, followed by h3, h4 etc for additional subheadings.
Images are an integral part of web pages and posts. Uploading an image to a page is a quick and easy process but there are a few things to be aware of to optimize your images effectively.
Image file size is important. Using lots of large images files on your site can slow your pages down. This can have a negative effect on SEO as well as the user experience. It’s a good idea to compress your images before you upload them to your site. There are various tools available that will compress your images for you without losing quality.
The filename of the image is also important. The filename should accurately describe the image. You should also include Alt text with every image on your website. Alt text is used when an image doesn’t’ display correctly or when a user is browsing the site using a screen reader.
Content is one of the most important aspects of website optimization. You should create informative, relevant content for your readers. Both your sales pages and your blog articles should be engaging, unique and well written. There are many reasons why it’s a good idea to include a blog on your website. Articles provide more opportunity to share your expertise with your readers and increase conversions as well as increase engagement and social shares.
The content on your site should be written for your readers, not for search engines. Include keywords naturally where it makes sense and don’t overuse or repeat the same word or phrase too often.
Whilst it’s important to make sure you don’t overuse keywords, it’s also necessary to be aware of what keywords you are targeting and optimize your pages accordingly. Conducting keyword research is essential as this will enable you to work out what keywords to target based on search volume and competition.
Placing your keywords in the URL, page title, meta description, h1 and body content is generally a good tip in order to optimize your pages but be careful not to use the keyword too many times. Writing about the subject in detail and including similar words and phrases is also a good way to help your pages rank higher in the search results.
Internal linking can be a powerful strategy to help boost your pages. An internal link is simply a link from a page on your site to another page on the same website. Internal links provide additional information for your readers, they can also help search engines to crawl the site. Your internal links should always be relevant and add additional value to your readers, the anchor text you use should accurately describe the page you are linking to.
A content silo is used to group and organize your web pages. Content silos involve strategic internal linking of your pages to help improve the experience for your readers, help search engines navigate your pages as well as boost your important pages in the search results.
The term responsive design simply means that the website responds to different screen sizes so that viewers get an optimum experience whether browsing on their desktop, tablet or mobile. This is even more important now due to the introduction of Google’s mobile-first index. The search engine now uses the mobile version of a website when indexing as opposed to the desktop version so it’s essential that your site performs well on all devices.
Adding SSL to your website is definitely recommended. With an SSL certificate, your pages display as secure in the web browser. An unsecured site can have a negative effect on your readers may be put off by any unsecured warnings. It has been well documented that Google favors secure sites and it’s often thought that the search engine gives a boost to secure pages over sites that don’t have SSL added. Whilst SSL encryption on its own it’s unlikely to have a significant effect on your rankings, it is something to be aware of as part of your overall SEO strategy.
Schema markup adds additional information to your search engine listings. Schema helps search engines interpret what your pages are about and improves the way they are displayed. Schema helps to provide the best results to a users search query. Schema might not directly affect ranking but it can help improve your click-through rate and help your site to stand out amongst your competitors. The schema can be used for many things, including reviews, recipes, businesses, products, events, and videos.