You know how important off page SEO is, but where do you start? If you’re new to the game, here are some techniques you need on your off page SEO checklist.
If you want to increase your conversions and make it to page one of Google, you know you can’t do that without search engine optimization, or SEO for short.
In this post, we’ll help you to understand what off page SEO is. Then, we’ll help you to put together the perfect off page SEO checklist.
What is Off Page SEO?
Let’s quickly discuss the difference between on page and off page SEO.
On-page SEO means everything you do to improve your actual website itself. This means strategies like using the right keywords, mastering your linking strategy, writing informative blog posts, and optimizing your images for SEO (to name a few!)
Off-page SEO techniques refer to everything you do to boost your site’s ranking in the search engine itself off of your website. It happens outside of your site, even if the goal is still to bring people to your site.
Your off Page SEO Checklist
Of course, social media is one of the most important things to have on your off page SEO checklist. While you should use multiple platforms, make sure you’ve researched which one your target market spends the most time on.
Also, connect with influencers in your industry, and ask them to promote your products/services on their own page.
You should also contribute to popular question and answer websites, like Quora. Additionally, if video content is your thing, upload plenty of them to YouTube, Vimeo, and other video submission sites.
Don’t forget to claim your third-party business listings on places like Yelp and the all-important Google My Business. Be certain that you’ve also submitted your website to local business directories and listings.
Take the time to contribute to popular forums that your target market likes to participate in. You’ll be able to learn a lot about what your market wants, and also what they feel is missing. Plus, you’ll make direct connections with the people who are most likely to pick up your products or use your services.
You should also make sure that you write guest posts (or hire a more skilled writer to do them for you) on authoritative sites in your field. Not only will you get out in front of your target market, but you’ll also improve your brand’s reputation by showing you know the right people.
Click here for details about how to find a guest posting service that ensures you can connect with the most-read websites in your industry.
Start Assembling YourOff-Page SEO Checklist Today
We hope this post has helped you to understand the “must-have” entries on your off page SEO checklist.
Of course, this doesn’t mean that should avoid on page SEO — after all, more people will visit your site than ever before now.
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