Mobile App Development Market Scenario, Drivers And Trends
There is no denying that the increase in the use of smartphones has led to immense competition among the IT sectors. They are vying with each other to offer mobile applications for consumers who are every growing, with each passing year.
The firms want to provide the best IT services for consumers who want more apps to make their lives comfortable. Several devices like tablets, automation equipment, and Internet televisions depend a lot on the applications. Unless they work, clients will not be able to use their devices. Data and information play a crucial role here.
Thanks to the Internet of Things (IoT), the applications can be used on several devices. Software developers are also working on increasing the features of the devices. For example, smartphones can do everything users want to.
The device can be used to make payments, call and message people, email as well as take photos and videos. The features are continually developing. Major smartphone manufacturers like Apple and Samsung are working on the development of the devices to ensure better usage among their users.
Today, smartphones are mainly used by the younger generation who prefer using social media sites like Facebook and Twitter.
Unfortunately, the cost of app creation and poor technical knowledge are two factors which are slowing the growth in the development of the applications for users. As of 2022, the market for use in mobile applications would be more than 20% when compared as of now.
Drivers of growth
The primary drivers of growth in the mobile applications would be the want of people wanting to spend more on media and entertainment, increase in usage of social media tools, increase in the communication of smartphones, and status symbol.
You will find the usage of smartphones almost similar to that as of rural areas, where the range or signals of the service provider are poor.
It is not surprising that service providers are working hard to ensure that both urban and rural population have similar access to mobile applications through their connections. However, in the coming years, the market demand for mobile applications is set to rise immensely.
Latest trends governing the market
The main reason for the increase in demand for mobile apps in the market is due to the high usage of smartphones and other devices. According to data, there are more than 500 million smartphone users in the world.
Gone are the days, when these devices were considered only for the elite. Today, you can find the latest gadgets used by the people of developing nations. Mobile apps can be used on several devices operating on different OS.
Software developers will have to work likewise and ensure that they create and develop mobile apps accordingly. There can arise compatibility issues if an app does not operate on a new operating system.
Hence software developers should take note of that and design the code likewise. It comes as no surprise that several smartphone producers like Samsung, Apple, Lenovo, LG, and Huawei are developing their mobile apps processor. This helps in creating a unique product and differentiating between their competitors.
High level of Security
Since smartphones are used by people for different purposes like media and entertainment, a decent security system has to be implemented. Sometimes the mobile apps may not function or be operational on WI-Fi which is used in public.
Hence, the security installed by the developers of the apps should be verified and then used.
Cognitive Services App Development
With the developments of apps, performing several tasks like shopping online and designing a college is a simple thing, on a smartphone. The services are currently used in the government sector, healthcare, financial areas, and the hotel industry.
Using a simple mobile app, it can now be grouped into mobile, native, and cross.
Instant App that not requires downloading
Instant apps have the main advantage of not being required to download. These apps can run automatically. It is in the early stages of development and could come out in a few months or year time.
This is going to create a huge ruckus in the development market of the mobile app.
Accelerated Mobile Pages through AMP and EMM
AMP or accelerated mobile pages have been developed for users to access web pages. When they are quicker, users can immediately decide what they can do on the website. Website owners have realized that smartphone users are on the rise, which means, they have to produce free pages which are quick to load and easy to read.
The concept of AMP is vital for websites because users decide whether to stay on it or not. When websites load faster, they are the ultimate winners when compared to sites that take time to load.
Hence website owners should give more attention to the AMP of their website to ensure better user experience.
New gen app based on AR/VR technologies
AR and VR are commonly used in gaming and entertainment. Those who like to play games online or watch videos using the Internet would want to have better features. The demand from users is such that no amount of development satisfies them. VR technology by which users can see virtual perceptions of places, product, and service as real represents a significant opportunity for any innovative VR mobile app to drive mobile app market.
In this scenario, it is expected that software developers come up with updated technology.
Integrating app of cloud computing and the IoT
According to Gartner, more than 24 billion devices will be connected, by the year 2020. Some of them include appliances, toys, power sockets, equipment, LED bulbs, and others. Is it possible?
With the help of integrating app of cloud computing and IoT, several things are a definite possibility. They can interconnect with the applications. Taking a head start on this would be Microsoft and SAP. They are already on the process of developing technology which can help consumers do so.
Both IoT and cloud computing have their capabilities and limitations. When putting together, they can form a formidable team. Hence, the integration of both IoT and cloud
computing is a requirement if a technology is to be developed.
Whether users are using Android or iOS, the results are the same. Smartphone usage is on the rise, which gives a positive outlook for mobile payments. Clients world over have accepted the usage of mobile payments are their preferred method of making payments. It is simple, easy and quick to do so.
With so much independence and flexibility to make payments, mobile payments, is a thing to look forward to. Consumers are happy and satisfied with the payments through their smartphones.
Though security can be a major concern when making payments through phones, developers along with security analysts are on the constant lookout for hard proof designs to prevent hacking and other security issues.
App-based on IoT for smart objects
So, how does app based on IoT help firms? The Internet of Things (IoT) is a term which is frequently used today, and for a good reason. Nothing it possible without IoT. With the immense improvements in communication among clients and customers, possible due to IoT, it comes as no surprise that it is highly recommended.
Using the Internet, consumers can now complete a task at the blink of an eye, without even having to be present in the room or area.
An excellent example of that would be, a washing machine operating on its own or sensor cameras taking good care of a property along with a reliable alarm system.
Moving forward, mobile applications connected with IoT are growing upwards.
Big Data Application
Big data application is prominently used in the business sector. That is because they are always on the lookout for changes in the behavior of clients. Not to mention, firms like to keep up with the adaptations of promotions and advertisements, related to the firms.
It usually depends on the kinds of products and services; they plan on selling at a particular given time. With the help of big data, these firms can understand concepts better and in turn, develop their branding image.
For any business, the brand and profit matter. We are living in an age where smartphone usage, is only bound to increase with each year. Hence it makes sense, that using big data systems along with mobile applications improve sales for firms.
It would be hard to ignore the fact that mobile applications are present almost everywhere. Users are making use of them on a daily basis, and more is yet to come. Developers have come up with apps to perform almost everything.
It is just a matter of time before they get implemented across all countries. It is safe to say, that the development of applications used on mobiles has been covered in a short span itself, which is commendable.
This means that very soon we will be seeing more them bring us into new levels of access and security. Entrepreneurs should take notice and be able to come up with technology-based apps for their clients, which can help in the immense growth of their business.
Varun Patel is the founder and CEO of Coreway Solution, a leading offshore e-commerce and mobile app development company based in USA & India, whose mission is to provide the latest technologies integration to maximum businesses for enhanced productivity.