Logo Design Tips
Small businesses are said to be the ones that have lower margins in everything. Their profit margin is lower and their margins for risks are lower which makes them do everything with greater care and delicacy to make the best out of their operations.
Logos which are said to be the first impression of the business have the tendency to make it a lot for a business in so little and thus they are said to be designed with such elements that it serves the purposes that are attached to it. Logos in small businesses could be used to great effectiveness in order to gain the attention of the customers and the market towards the business.
This makes a business able to contemplate on creating their specific identity in the market and since they have lesser margins they need to design it perfectly. Here are few tips about how small businesses could design a perfect logo.
1. Keep it simple
Simplicity is one of the most important elements of business logos. Since business logos have a message or a concept to be delivered to the clients or the competitors thus it is required that companies make a logo that delivers the message and is understandable. Being too complex will make the logos to be misunderstood. Keeping it simple will make the logo to be the best in achieving the objectives of delivering some message or concept.
2. Use a visual double entendre
One of the most recent technique to make a logo interesting and attractive is to make it have a visual double entendre. This makes two things to be perfectly blended in a single logo and could make the interpretation of the concept or idea to be made to be fit in the logo perfectly. An icon with a text is the most use double entendre for the small businesses and now a number of businesses have contemplated making a logo with this design or technique.
3. Use the colors perfectly
Logos are said to be the first impression of the business whereas the colors are said to be the first impression of the logos. The first thing that people or target audience notices in a logo is its colors and thus it is equally important to make the colors to be wisely chosen for the logo. The color should not be something that is not liked by the viewers and it should not be something that does not resemble that business at all. Thus, while choosing the color the small businesses should take two things into account one is that the colors must be attractive and sober and should not be too funky. Secondly, the colors must resemble the brand or the organization with respect to the color logy.
4. Don’t make it cliché
Small businesses need an identity and differentiation in the logos and being cliché will kill it for sure. The logo when is cliché it could not make the attention of the customers or the target audience. Thus, being the same will not benefit the logo designers when it is for a small business and they should try something new out in order to gain the attention and make the logo an attractive one.
5. Try something unique and new
Avoiding the cliché does not only means that you are going to make the logo to not be the same but also it means to make the logo to have some innovation in the design of it. Thinking out of the box really increases the worth and the value of the logo which is why it is said that the logos that have innovation could be one of the logos that could bring growth and benefits to the businesses. Don’t be the same as the market but bring something that makes you different and makes it as your identity, this is what great designers do suggest the small businesses while contemplating on the logos.
6. Try logo makers
One of the best developments that have been made by the technology in the world of designing is the induction of logo makers. These logo makers have done a lot to the field of designing and has benefitted people that knew nothing about designing and wanted a logo for their businesses. It is thus suggested to the small businesses that they should try some free logo maker software. The first and utmost benefit that it could bring to the business is that it might make the company spend no money to get a logo.
The professional designer might charge a handsome amount for making the logos and small businesses might have problems in this which is why it is suggested that they can go with this option. Also, the logo makers are easily accessible and could be found on different websites. Furthermore, they are easy to use which could make the small businesses to design logos for themselves in no time and they could be able to get an amazing logo easily as these logo makers have amazing designs and templates. With so many advantages it could be said that these logo makers could be the perfect choice for small businesses.
7. Proportion and symmetry is important
Some people think that it is only important in a logo to make the design that is interesting and attractive and nothing else matters but this is not the case. A number of other things are important in designing a logo. Symmetry and proportion is one of them and adding the structure to the logo add value to it. The structured logo is able to create the impact of a logo to make it more understandable and clear which is why this should also be taken into considerations while designing a logo.
8. Think about negative space
Negative space could really impact your logo if you don’t think about it creatively. It could make the viewer’s loose attention or it could make the concepts to be added to the logo depending on how you want to use it. Like, have you seen the logo of FedEx? Well, it has an arrow between the E and X which makes the concept to be added in the logo and this is the perfect example of how you can use the negative space in your logo to make it perfect.
9. Passive versus active
One of the interesting aspects of the logo is that it can be used in more than one dimensions. Like you can either use it to promote your business or even you can use it for making a good competition to be announced against the competitors. Have you seen how Coca-Cola and Pepsi used to fight through their logos?
They used to make a logo to reply to each other that is what a logo can do for you. But for small businesses, it is really important to decide what you want from a logo. Deciding on keeping it passive or active is what makes the context of the logos to be changed and thus if a small business is trying to announce competition it can go for passive but if it is going for making the promotions of itself it can go for active.
10. Know your target audience
This is the most important tip and possibly the one that could change the whole logo designing thing around. Even before starting the designing of the logo businesses needs to decide the people for whom they are making this logo. Making the perspective of the people will make the designers able to pick things up more effectively and thus they should get the awareness and information about their target audience before they start designing. This will help them to choose the right elements and will make the logo to have more impact on the target audience.
These are a few important things or tips that designers should consider while designing a logo. Especially when it comes to designing a logo for small business it makes them design it with more delicacy and care as a logo could be able to pull great impact on the small business.
The logos are not only about the colors or other elements to be perfectly fitted in the best shape or structure but it is also about making the concepts and ideas to be included in it. This makes the logo to have the value of achieving the objectives that are attached to it. Contemplating on these tips will make the logos to have the best results and will make the small business to have great impacts overall.