SEO Success: Top 7 Landing Pages on Your Website that Deserve Special Attention
Search engine optimization or SEO is important for all types of business websites regardless of their niche. Every web page that is relevant to the users is seen as a landing page.
The landing pages are important for both the success of a website and its SEO as they are crawled and indexed by search engines, which determine your rankings on the SERPs.
How Can You Define a Landing Page as “Good”?
Landing pages are the first feature of a site that grabs the attention of your target audience. It conveys their needs and wants from your business, as well as, is the medium that you can use to answer the queries of your targeted audiences.
Moreover, the biggest benefit of optimizing your landing pages is that you can use them as call-to-action for your users and compel them to make a buying decision or avail your services.
So, with that being said, take a look at the different landing pages that you need to optimize on your website for a better user experience on your site that will help you in achieving a higher ROI.
Needless to say, your website’s home page is the most visited and browsed part and mostly, the first page that an online visitor comes through when looking for something relevant to your business.
For SEO professionals, it very necessary to optimize their site’s home page and offer a global view of their website’s offerings.
A typical homepage provides the visitors with a magnified view of the products and services offered by the website, as well as, inform them why they should engage with the website for more information.
Optimizing your website’s homepage determines click-through rates and further user engagement, which is far more important than search engine rankings.
About Us Page
As per reports, visitors to a site, when browsing the About Us section of the website are more likely to engage further and convert into leads. This theory has basically two explanations:
Users who access the About Us page are highly captivated by the content and want to know more if the page fulfills their expectations.
Another sign is when visitors have gained the confidence and want to convert; they take a look at your About Us page prior to making the final commitment.
Whatsoever, both the theory proves that the About Us page on your website is an important facet of the conversion procedure.
This makes the About Us section a vital page to engage consumers and optimize the page well for better conversion rates.
If you are thinking how to optimize your About Us page for driving traffic, then this is the page where you can include keywords such as business, company, firm, and office with your brand name or your type of trade. For example, “electronics company” or “law firm”.
When users click on a Contact Us page, their intention is singular – they want to learn about your contact information for reaching out to you regarding some query or other services.
With local SEO in top preference by search engines, it is important to optimize your Contact Us page with relevant keywords that will attract local visitors to trust your website even more.
For optimizing your Contact Us page well, you will need to do some quick keyword research and identify the keywords or phrases used in major searches relevant to your location.
You can also include maps into your contact page along with your address, email, and phone number. The focus should be on making the contact process streamlined for visitors.
As far as blog posts are concerned, there is no restriction on the number of related topics you can optimize pages for.
Any topic that you cannot find on your main website can be showcased with great detail in your blog post section, which makes it one of the most important pages for the visitors.
You can optimize each blog post for the certain needs and wants of your targeted audience and leverage it for getting traffic to your site.
It goes without saying that answering the queries of your audience is imperative in order to keep them engaged on your site, and FAQ page seems to be a single place where all these questions and answers can be cluttered at once.
Moreover, this page is tailor-made for promoting your content in the coveted answer box. If you are new to SEO and do not know what your most asked queries are, a deep-rooted keyword research will help you out. In addition, insert relevant keywords into the content of your FAQ page, and answer only valuable questions.
When a visitor reaches the shop phase of the sales cycle, they will take a look at lots of product detail pages. With proper product information and high-quality content, you can provide the visitors with enough detail about the particular product so that the customers can understand what exactly they are buying. When it comes to optimizing the product detail page, there is hardly any problem with keywords.
This might sound a bit odd, but keywords become irrelevant when you optimize the content for product detail pages. All people want to know is what product they need and how they can buy it.
Finally, make sure that you have integrated relevant links to your product detail pages, which will allow you to extract more link authority from other pages on your site. This will ensure a higher conversion rate on your site.
Blog Category & Tag Pages
Each post on your site needs to be placed into blog categories for better access. However, if you want, you can tag your posts with relevant keywords and allow the visitors browsing this page utilize these tags and categories to discover more related content.
Arkenea does this really well. This custom software development company has its page designed in a manner where each offering is well categorized. Some of those offerings for custom software development are custom web development, custom app development, and AI development, all of which are detailed out with relevant keywords in those details.
Hopefully, the aforementioned list will get you started with the optimization of your landing pages. Always keep in mind that this is not only done for receiving heavy traffic from the search engines, but it is also required for better user experience and higher conversion rates on your site.
Vinod Jethwani is the CEO and Founder of Walnut Solutions. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani