Social media presence is no longer a luxury if you want your business to grow. Billions of people are using Facebook, Twitter and LinkedIn, which has made it easier to get customers and suppliers. Social media is also the new real-time communication with your customers.
Unfortunately, social media also exposes your company to unscrupulous people who can hack your accounts and do a lot of damage. In that regard, here are 4 ways you can use to safeguard your business information on social media.
#1. Train your staff
Your staff poses the most significant threat when it comes to exposing business data on social media. You, therefore, have to ensure they are trained on safe online practices and warned against posting business-related issues on the company or personal accounts.
Make sure access to the company social media platform is kept to 2 or 3 people to reduce the risks. Everybody in the company also needs to be trained on scams and malware that hackers use to gain access to accounts. For example, someone can post a link on the platform, and when people click on it, a plethora of options arise.
#2. Data protection resources
While it’s essential to be aware of scams hackers use, you need to be proactive in protecting your social media accounts. Various resources provide additional data protection such as Endpoint Security Software and Social Media Policies. Usually, companies don’t see the need for protective intelligence, unless a hacker messes with their information. Don’t be caught off guard, invest early and protect your business.
#3. Use a different password on every platform
The majority of people use a similar password on all their platforms because it’s easier to remember. Unfortunately, if a tech-savvy person figures out one password, they can be able to access all your other platforms. Remembering five different passwords may not be easy, but it’s necessary. You can save them somewhere else like on your phonebook with different names that only you know.
It’s also essential to utilize the privacy settings set on your social media platforms. Those settings are there to protect your accounts from being misused by bad people.
#4. Two-factor authentication and VPN
Two-Factor authentication ensures that nobody can log in to your social media platform or email without your phone even if they have the password. Once you key in the password, the platform then sends a code to your phone that you should enter to access the platform.
The use of a VPN (a virtual private network) helps to secure your account from attacks that occur when you use public internet. The VPN encrypts your device and hides IP so hackers cannot gain access to your sites.
Over and above everything on this list, you can try simple things like using strong private passwords, logging out when you are done and keeping some information off social media. It’s also crucial to have indemnity insurance in case of a mishap that occurs due to social media being compromised.