Use Instagram as a Marketing Tool
If you are reading this article, it is most likely that you are on Instagram. And why not? With more than 800 million monthly active users, Instagram as social media marketing has already caught the eyes of big brands. In the ever-increasing radius of the social media circle, Instagram has made its strongest presence in the periphery.
When you plan to expand the reach of your business, the most powerful marketing tool you have at your disposal is “Social Media” and more specifically Instagram can be the essential tool for your business if you know how to use Instagram as a marketing tool correctly.
This post will combine some of the tips to make the best out of this visually-oriented marketing platform for business no matter small or big it is. Let’s dive into the details!
1. Creatively show off what you do
Don’t overlook the fact that the visual content you have on your social media networks dominates everything else. And Instagram is completely graphics and video-centric. So it’s important to deliver your content in the most creative way. Just focus on your features and rather than promoting your products online. If you own a service-oriented company, then you can display the company process, culture, your mission or some simple tips and how-tos in the form of Instagram stories or GIFs.
2. Use hashtags to boost awareness
To generate more interests for your business, you need more hashtags. Hashtags are the methods by which people search for photos of a specific kind. If any of your posts show up in their searches they might take time to explore further your account or might become your beneficial follower. While using hashtags on your posts keep some things in your mind that you don’t need hordes of hashtags on every post, just use only those which are somehow related to your business.
3. Freely interact with your audience
Interaction is the key to any successful business. With an increase in customer satisfaction and brand advocacy, it also improves your brand visibility, credibility, likeability, and memorability. There is no doubt that the benefits are worth the time it takes to interact with each and every follower. The success of your Instagram marketing campaign depends upon the number of people you engage with.
4. Share User-generated content
To better engage with people on Instagram, encourage sharing of user-generated content. you can use your creativity to get your customers to share their experience with your brand. Share your customer’s pictures, videos and how they are getting leveraged with your services. In return, you may get some new customers hoping to have some respect for a brand.
5. Collaborate and @mention others
By far now, Instagram is one of the strongest social media channels for highlighting collaborators and to share customer stories. Here you can mention big fundraisers, brands, and customers to your posts and stories. It’s important to note that not everyone on Instagram is monitoring your hashtags so tagging an account is a better option to get more visibility.
6. Make a mix of fine photos and videos
It’s a proven fact that videos grab more attention than written posts and photos. They are more engaging to the fans and in return drive more traffic to your brand. Instagram is a social media marketing tool that is known for visual storytelling and by mixing your photos and videos you can better make use of it and present your audience with a content that is both interesting and valuable.
7. Go for cross promotions
Instagram is no doubt a lot of fun for personal use, but when it comes to businesses one need to be more analytical about it. To enhance business networking, brands are introducing new methods every day. One way to do this is to share posts on Instagram by tagging others or directly promoting other brands, products, services or even organizations. For example, if you are a restaurant owner that serves food of different regions, then both the parties can take advantage of Instagram marketing by tagging each other. And in return, each of them can enjoy higher recognition among the targeted audience of one another and can get increased traffic and direct leads.
8. Get deep into the Instagram marketing funnel
Everyone understands the importance of getting followed on Instagram but that’s not the only thing, businesses should be worried about. The actual goal of Instagram marketing is to generate customer conversions for which you need to go further deep into the marketing funnel and look for the ways to acquire more information about a visitor. For this, you can share an image with some integrated call to action such as downloading an e-book or subscribing a newsletter. Once you know the communication address, you can better engage with them on a one-on-one basis and can move to the next level.
With these tips, we hope you’ll improve your channel’s performance and attract new customers. Instagram is a marketing tool that directs more traffic and converts them into leads. Let us know how you do it in the comments below.
Karan Gulati is a self-motivated entrepreneur who founded Digital Heptagon in the year 2015. He is also a content strategist passionate about writing stuff for startups. His main areas of focus are digital business marketing, technology, and strategic decision making.