Instagram started as a platform for teenagers who wanted to share their photos and short videos. But Instagram has grown a lot in recent years, and now it has become a platform where brands and marketers promote their products. They can also use it to connect with their audience.
60% of businesses use Instagram to reach their audience globally and promote their brands and products.
Also, there are currently over 1 billion Instagram users who are active on this platform monthly, and over 60 million photos are shared on IG every day.
Moreover, there are a lot of influencers on Instagram that can help you create your brand identity. Moreover, they can expose it to even more people and users who are not your followers.
These are a few facts that make Instagram one of the most powerful and impactful social media platforms out there. If you are a small business, using IG for marketing your business is even more important for you. It is because it’s cheaper than traditional marketing practices, and its reach is higher. That is why whether you are running a big enterprise or a startup; you cannot ignore social media and IG. Thus, when developing your marketing strategy, make sure to create strategies for Instagram too. To get you started, here are 10 marketing tactics for Instagram that can help you.
Let’s explore these tactics…
#1. Switch to a business profile and make an amazing profile
The first thing you need to do is create a business profile for your brand. It is easy to switch to a business profile by going to the settings and selecting ‘switch to business profile’. When you have a business profile, you get lots of benefits like:
Your audience can contact you instantly through the contact button that you have made on Instagram.
Using the business account means access to free tools like Instagram Insights, which is an analytical tool. It helps you figure out which posts are getting better engagement, amongst other things.
After you switch to a business profile, the first thing you need to do is make an amazing and killer profile. Whether you are a big business or a small startup, a killer bio is your opening line that can impress the audience and convince them to follow your account.
Here are some tips to remember while making a good bio:
- Include all the information about your brand which is essential to you and your business but in short.
- Your bio should use action verbs & target keywords to attract more people to follow your accounts.
- Also, add a link to your website or app or landing page in the bio. Make sure the link points the user to the current product or page.
- Add your contact information and update it whenever required.
- Add a good profile picture that does justice to your brand.
#2. Don’t ignore the power of video as a content
Instagram is a visual medium, but posting only images won’t work. Another important visual content is video, and it has more power. Video content can generate three times more traffic than a regular post with images. So, post videos, but make sure they are creative as IG gives you only 60 seconds to deliver your message in a video.
You can use IGTV or Instagram stories to post longer videos though.
- Make the video keeping Instagram in mind. Don’t repurpose videos made for other social media here.
- Keep it short and interactive
- Use relevant hashtags
- You can share how-to videos, boomerang, and so on.
#3. Use free tools provided by Instagram
Instagram lets a business profile use quite a few tools like Insights. Make sure that you use it because it can help you improve your engagement rate. It can help you figure out the engagement rate of your content, statistics, and other data.
#4. Publish different kinds of content
Like with everything, content is the key to great Instagram marketing. If you want to succeed in marketing your brand on Instagram, you have to publish good content.
It means experimenting with your content and posting different types of content which increase the engagement of the audience. Use a mixture of video, images or quotes, and so on, and see what works best for your account.
Be original and creative with your content to get more followers.
#5. Don’t underestimate the power of Instagram stories
One of the best ways to keep your audience engaged and hooked to your brand is to use the feature-Instagram stories. You can post content here that stays for 24 hours, and since it is on the top of the user’s feed, they notice it early too.
With Instagram stories, you get the chance to publish more content than what you can post on the feed. You can post behind the scenes images or videos or post a teaser about your new product to make people excited and so on.
Post at least two stories a day to keep your audience hooked to your brand.
Using IG stories, you can ask the audience questions or poll about your new product. You can also broadcast a live video, offer discounts and so on. Just remember to post short stories and interactive ones, now you can also tag people in IG story which is great if you want to shout out to an influencer or a brand.
#6. Sponsored ads are important
Another marketing tactic is to publish sponsored ads on Instagram. You can control these ads in terms of money spent on them and who can see the. You can choose if the ad will be visible to only your targeted audience or to others too.
With the carousel feature of Instagram, you can publish one sponsored ad or numerous ones.
With sponsored advertisement, a brand has the chance to increase their reach to others who fit their needs and not only their target audience.
#7. Post a mixture of edited and raw pictures
Initially, Instagram was a platform where photographers or individual users to share their art. It was a medium for people to showcase their work and skills. Now, it is more business-oriented as people are using it to sell their products and so on.
That is why you must post content, which has images that are a mix of edited and raw pictures. Some images are so beautiful in their raw form that editing them can lead to deformity, so post such images without any filter or enhancement to get more engagement.
Also, you can edit an image or a video to add filters or some text to make it more meaningful like adding a logo. Editing an image can make it more attractive for others, and you can use Canva, a free online tool to edit your images.
#8. Run contests
One of the best ways to increase engagement rate or sell more brand products, gain more likes and followers is to run various contests.
You can run a simple contest or give takeaways, they work like a charm every time. Just know your audience and procure a discount or offer that will work in their favor.
#9. Make use of right hashtags
Hashtags are important as they can make your content visible even for people who are not following you. When they use a hashtag that you have used for searching posts on Instagram, they can easily find your content too. But for that, you have to make sure that you use the right hashtags and also use them in the right quantity.
Make sure that you use two types of hashtags in your caption-one local hashtags like the city name in which you are running your business. And the second hashtag should be branded one, which you will create. They are important because they help make an identity for your brand.
Also, ensure that you don’t use more than 4-5 hashtags in one post as too many hashtags look spammy.
#10. Including a call-to-action is important
CTAs in your Instagram posts are important as it convinces the followers to take action, like opening the link to your app or website or buy your product. Include CTAs in captions, and they are quite important for lead conversions.
But if you are not using CTAs the right way, it can pose a problem. Thus, keep these things in mind:
- Make sure that the CTA is clear, short, and something that pushes people to take action.
- A CTA should be something that makes people click on the URL of your website, as that is the one thing that can help you increase sales and traffic.
- If you are promising something in the CTA, you will have to follow through; otherwise, people won’t trust your brand further.
- Moreover, add a CTA, which sounds urgent so that people check out your product in the fear that they will miss something critical.
If you are still not on Instagram, it is time that you start marketing your products on IG using these tips.