If you are an eCommerce business, your main goal would be to generate as various conversions as possible. Running an online business can be difficult than it looks, particularly when you think a large number of websites out there that you are competing against.
Whether you are just starting the eCommerce website, or your online business just is not seeing the profit growth it used to, you are probably staring what you can be doing to establish yourself apart from the competition and increase your sales.
Get your new and enhanced eCommerce strategy underway with our 10 secret techniques for growing your online business.
1. Use Effective CTAs
The right CTA (Call To Action) can become a pretty good graphics or web page into a profit-making machine. There are many eCommerce websites are losing conversion by not guiding the customer and exhibiting him with the next step. So, your online shopping website should be simple and easy to navigate while optimizing it for presenting related products under every category. So, CTA is an excellent tool for increasing engagement and awareness about your product offerings and increasing sales.
2. Focus on SEO
Improve your customer base by raising the profile of your eCommerce website. You can do this through SEO (Search Engine Optimization), so your online shopping site ranks higher on Google. SEO is one of the key points of marketing activities. So it is necessary for you to invest in the content more and more to create the right and attractive content. Although, it helps your eCommerce website ranks higher in search engines.
3. Optimize Your eCommerce Website Mobile Friendly
Every year people invest more time on their mobile devices and tablets. Despite, many eCommerce websites still are not designed to estimate for different screen sizes and load times. So, you must stay ahead of the game by making sure your eCommerce store is fully optimized for mobile.
It’s predicted that in 2017, mobile eCommerce sales have calculated to $109 billion and those numbers will grow rapidly. Another Interesting fact is that 62 percent of mobile phone users have made a shopping online using their smartphone in the last six months.
Moreover, you may launch a dedicated eCommerce app to make the purchasing method simpler for consumers. Once you are convinced that your mobile shopping experience is well-optimized, you can utilize mobile analytics to find the best opportunities to help users to engage and complete a shopping.
4. Offer Live Chat Support
One of the fundamental disadvantages to shopping online is a shortage of interaction with the product itself. Implement robust shopping technology that enables for an instant client connection. Added to this is an absence of real-time consumer support unless a website is ready to add a live chat feature, whereby they can receive instantaneous information as simply as possible.
It provides a greater online social reach while giving convenient answers that consumers need. Establishing a live chat feature can essentially boost conversion rates and appeal to the customer’s requirement for answers in real time.
5. Make the Check Out Process more Simple
Checkout processes that emphasize various steps tend to benefit from a lower shopping cart abandonment rate. Implement a small visual letting your consumers what stage they are in the checkout process. So, you must remove distractions from the checkout page and feature entirely the functionality required to finish the process. However, the right shopping cart software will automate your eCommerce customer service and streamline the online shopping experience.
6. Cut Down Cart Abandonment
Shopping cart abandonment is a significant factor in depressed conversion rates. In fact, the average documented online shopping cart abandonment rate is an astounding 68.55 percent. If you need to sell more product, you have to assure that your customers are not getting disturbed, abandoning their carts. The ways of resisting cart abandonments are email recovery and push notifications. This is where a reminder is sent through email or notification with the shopping cart saved at the point of abandonment and making it easy for the buyers to return and make the transaction.
7. Use High-Quality Product Images
The intent of the online shopping website should be to provide buyers an experience, as real as possible which makes them feel as if they are purchasing products from the traditional store. So, the product images are likely the most impaired factor while considering the conversion rate. However, it plays a significant role in satisfying the consumers to purchase the products.
8. Write Better Product Descriptions
It does not matter how beautiful your eCommerce website is, or how famous your products, a crappy product description will drown your conversion rates. Along with quality product images, product description also plays a significant role. A well-written product description will provide a solution to your consumer’s pain points.
9. Use Social Media to Build a Relationship with Your Customer Base
We all know the power of social networks such as Twitter, Facebook, YouTube, Instagram,.. with viral marketing strategies. With the prevalence of social media sites like Twitter and Facebook getting impulse over the past several years. Having a social media presence can be a definite extension to your online presence. According to the research, Instagram and Facebook give brands with more than 2x the engagement of any other social media platform.
Therefore, sharing content and company announcements through social media enables your clients to share your information within their own social circles within social media. Besides, it enables your buyers to interact with you on a social level within reviews, posts, and comments which makes your business both relatable & responsive to their requirements. It’s one of the most cost-effective ways to organically extend the reach of your eCommerce website.
10. Add Most Wanted and Highly Secure Payment Methods
eCommerce has ever been at the cutting-edge of payment technology and as such, it is assumed that websites offer a broad range of payment options to accommodate the customer’s needs. So, the payment gateway is a prime factor to enhance your conversion on the online store. You have to give people different opportunities to pay for the products and services on your eCommerce website.
From the variety of card payments to PayPal and cash on delivery, assuring that as many options as possible are given undoubtedly pay dividends in the end. Make sure you have the ability to accept debit cards in addition to credit cards. However, determining payment method strategies in favor of regionally famous payment gateways for your target audience may prove profitable in the long run.
Hence, these are the best ways to enhance your eCommerce website. Whether you are building an eCommerce website or just looking for the techniques to streamline your customer’s experiences, applying a few of these steps could not destroy you. If you want any other queries in this techniques, let us know in the comments.