Social media engagement strategy
You’re staring at your computer screen. You just don’t get it. Why is your article – your masterpiece, gaining no attention on social media? It’s a great article about social media engagement, full of useful content, but it just seems you can’t generate traffic to it.
What could you possibly be doing wrong?
Well, you’re in luck.
There’s no need to wrack your brain any further.
I’m going to let you in on an important social media engagement metrics that will help you increase social shares and likes.
The Secret to Engaging your Audience
So you’re wanting to give your social media game a boost, and see the number of social shares stacking up?
What if I told you that something as simple as adding a graphic to your post could jump your retweets by 150%?
Now, this doesn’t have anything to do with some hidden algorithm that Twitter has or a secret social media society that puts posts with images on a higher pedestal.
The answer is simple. It’s science. We, as humans, process most of the information in our daily life visually.
A whopping 90% of the information that we process is visual.
And, on top of that, more than half of the population are visual learners.
There are a lot of different elements that go into how these visuals impact our posts. Emotions, color, relevancy. All of these play a role in how your audience will react to your post. Not to mention, there are several different types of visuals you can utilize to gain different results.
The numbers don’t lie. Posts with visuals get 94% more total views than those without.
How can you argue with that?
The Best Visuals to Boost Social Shares
Before you go scurry over to your social media page and slap any old graphic onto a post and expect results, read a little further.
As you probably know by now. Nothing in life is that simple.
Increasing your shares and creating a presence on social media isn’t as easy as posting some content and hoping it reaches your audience.
There are several different types of graphics that you can use, but I’m going to share the top 3 types of graphics that you can use on your social media to boost your shares.
1. Images – This is easiest and a sure fire way to make an impact. Posting your content with a relevant picture is one way to increase your views on your posts.
2. Videos – When choosing what to pair with your posts, don’t forget the impact of a video that relates to the material. Having a short video to leverage your post increases your credibility.
3. Infographics – In the last five years, Google searches for infographics have increased by 25%. They give the audience a reader-friendly way to process a lot of data. Using infographics are a great way to build your brand.
Here’s an extra tip:
Make sure to keep your audience and the topic of your content in mind when choosing the kind of visuals to use. Will your audience have the time or be interested in watching a five-minute video?
Is the video really leveraging the topic of your post? Answering questions like this will be the difference between reaching your audience and increasing your shares, and your posts going unnoticed.
If you’re the audience isn’t going to have the time, or interest to sit down and watch a five-minute video about the topic, then maybe an infographic showing the data and some nice visuals will be more engaging for them.
This is where knowing your audience, and the message you want to portray is very important.
Picking Content to Boost Social Media Followers
So we’ve gone over a few types of graphics that you can choose to pair with your post.
Now that you’ve decided the type of visual that will do the best at engaging your target audience it’s time to add another layer to that.
There are a few different factors you want to keep in mind when choosing what kind of graphic to display with your content.
Is it relevant?
Take a second to think about the content that you’re posting. What is it about? Is it an article about different species of birds of prey and what parts of the world they’re native to?
If that’s the case, choose an image relating to the main topic of your article. Birds of Prey. It could be an eagle diving out of the sky, or an owl roosting in a tree. But make sure your graphic matches your content.
If what you’re sharing is about birds of prey, don’t include a picture of a cockatoo.
Keep your content in mind.
Visuals trigger emotions
Emotions play a role in how we perceive the world around us. Our current mood, past experiences, and more all impact how we will react to a certain image.
This study conducted by the University of Virginia determined if a person’s perception swayed depending on mood. Interestingly enough, when the test subjects were asked the steepness of a hill if their mood was happy, their answer was that the hill was less steep than if their mood was sad.
It’s important to keep in mind that no matter what graphic you use for your post, every person who sees it will have an emotional reaction to it in some way.
The color spectrum
As a follow up to the last point we hit on, another important thing to keep in mind when choosing your graphic is color.
The graphics you choose and the colors you use should go hand in hand like peanut butter and jelly.
Not only will the overall graphic you’re using for your post draw an emotional response, so will the color scheme of that post.
Make sure you use colors that give a good first impression and have a color scheme that gets the tone across that you’re aiming for.
BONUS TIP: Post and Repost
So I’m going to give you a little bonus tip that will help you reach a wider audience now that you’ve picked out the perfect graphic that’s relevant and has a color scheme to set the tone of your material.
After looking at the title of this section you may be thinking “Repost? I posted it once already. I don’t want to spam my feed with the same content.”
I’ve already spilled some of my secrets to my social media strategy as it is, so what’s one more secret?
You’ve worked hard on the material, picked the perfect visuals to match it. It’s time for it to be seen. But sharing it once isn’t going to do it. By reposting your content, you can see as much as a 192% increase in total click after just one day.
Now I’m not saying to spam your feed 10 times a day for a week.
Remember to keep in mind the impact that timezones and working hours will have on the visibility of your content. This is one reason reposting is so important. Posting it once when your audience may be at work without access to social media means that they’re less likely to see it once they do have access.
To help you with this, automatically schedule your posts at several different intervals to automatically submit over the next week so it will be easier to manage. You can even change up the graphic or some of the wording in the message so your post doesn’t get stale.
Put It In Action
Pretty simple, right? Attaching an image to your post makes your viewers 40% more likely to share.
As long as you keep in mind the tips that we covered, you’ll be sure to reach a wider audience on social media.
Just to recap:
- Make sure your graphic is relevant to your material.
- Decide if an image, video, or infographic is the best way to reach your audience.
- Choose a color scheme to give a good first impression and to draw a positive emotional response.
- Bonus tip: Using a post scheduler and repost your content several times over the following week.
We as humans are visual creatures and have an emotional response to graphics.
If used correctly, not only will they engage your audience and drive your numbers, but they will also build your brand making you a more trustworthy source of information.
Believe me, if you take the time to put some thought into the type of graphics you pair up with your content, you will see an increase in engagement with your posts.
Just follow these few easy steps to increase your shares, and let us know how this strategy helped you in the comments below!
Chantell Lary is a B2B Technology Copywriter who prides herself on her ability to help her clients gain leads, & increase their industry authority. You can visit her website at Chantell-Lary.com.