Here’s the truth about expert SEO services: it’s a hit or miss.
Search Engine Optimization is a theory. SEO experts don’t know the exact details of why things work because search algorithms are a trade secret. What they do know are the best practices to increase search engine rankings.
So why are SEO services a hit or miss? That’s because anyone with some free time can learn the basics and claim the profession. This makes it troublesome weeding out effective SEO businesses and fly-by-night operations.
Keep reading to learn how to find a good SEO company.
The Qualities of Reputable, Expert SEO Services
The main thing you’re looking for in an SEO business is a proven record of success. How you come to this conclusion is a combination of research and due diligence.
Here is what you’ll do when seeking an SEO firm:
Step 1: Get Referrals
Don’t just pose a request on social media as this floods you with spam. Instead, seek candidates at SEO conferences and workgroups.
Finding prospects in-person lets you interact with business owners who are likely offering their skills. They may provide references too. This interaction can help a lot with your research.
You may also get SEO referrals via:
- Industry blogs
- Private masterminds
- Business associates
Do expect pitches from SEO companies, but stay wary of their intent. Great SEOs attract clients through proven work – they’re too busy for pitching private clients.
Step 2: Refine the Short List
Your next task is comparing the SEO companies on your list via:
- Case studies
- Current clients
Reputable SEO companies publish case studies on how they achieved higher rankings for customers. Case studies offer a point of contact much like how you did in-person at conferences and meetups.
What could you ask clients of your SEO prospect?
Pick the brain of the owner, getting details of what the SEO company brought to the business. Then, repeat the steps with other companies on your list.
Finally, compare the companies to industry-leading ones like Hook Agency or Searchbloom. Your comparison finds a middle-ground of services at prices affordable to your budget.
Step 3: Know What You Need
SEO is a collection of strategies and techniques like:
- On-page optimization
- Link building
- Content creation
Know what your site needs by performing an SEO audit. This audit prevents companies from pitching services you don’t need, helping you save money. It also sets a guide or baseline for what you should expect.
Step 4: Pick and Run a Campaign
Consider giving prospects a trial run with tasks like:
- Optimizing metadata
- Improving a product page
- Creating a slew of backlinks
The company should report its performance – if not, there may be problems.
Measure the campaign’s performance with your data. Look at the baseline and how their efforts improve traffic and conversions. Scale the SEO campaign if they’ve delivered on their promise.
Take Your Time, SEO Is a Long Game
Search Engine Optimization takes months or even years to produce significant results. Expert SEO services can speed up this process and ensure you’re getting the best value for your money. Let an SEO company’s work mature before hopping to the next so you know whether their efforts work or not.
Our suggestion? Learn everything you can about Search Engine Optimization. This gives you an edge when comparing SEO companies. You’ll understand who’s all talk and who’s the real deal.