Before making a purchase, most people read reviews about different companies, consult with friends who have already purchased that item/service, weight pros, and cons carefully. A company with a good reputation in the market is likely to attract more customers and gain lots of business opportunities every day.
On the other hand, a company with a bad reputation can’t make many successful sales every time because most potential customers make purchasing decisions depending on the feedback they get from different sources. Negative reviews repel customers away and kill the lead generation opportunities.
The most obvious result of the notoriety of your brand is the rejection of your products/services. Apart from this, your competitor can use your brand to promote their products and services to the first places in the search engines for relevant inquiries. This is where Online Reputation Management comes into play.
How to do Online Reputation Management?
In simple words, online reputation management is a planned impact of different business marketing initiatives done for the formation of the reputation of business structures or individuals. So, what the ways through which you can make and manage the reputation of your brand? Let’s read and understand.
A Professional & Up-to-date Website
In today’s tech-savvy world, wherein most people search different things on the global internet, it becomes essential for all small and large business organizations to have a well-built, up-to-date, information-rich and customer-centric website at first. Your website should be optimized regularly so that Internet users can easily find on the web and deal with your brand sooner or later. Take the help of SEO services provided by IT companies to gain the desired results.
Regular Interaction with People Through Social Media Websites
These days, tech-savvy people are crazy about numerous social media websites. So, it is almost impossible that It’s a teenager not registered in one or more social networks. Actually, social networks are used for communication, acquaintance, exchange of media content, for publication of reviews and feedback on goods or services, for collective discussion, author’s notes, social bookmarks, exchange of opinions, search for lost contacts and new acquaintance, learning foreign languages, reading interesting books, listening to music, etc. With its help, you can promote and develop your business and make more transactions. So, interact with your social media fans and followers by sharing useful content on social media channels. Answer the questions of your followers ASAP and create a positive perception of your brand in their eyes.
Guest blogging is certainly a good way for online reputation management. It helps you to get backlinks from a quality resource and receive additional traffic to websites. So, the ranking and reputation of your website easily in a short time span. So, write quality materials yourself or employ professional content writers on the job and get them published on good websites. Always keep in mind that all blogs have regular readers and subscribers who receive blog updates via email or RSS feed. So, if your post is published on a good website or blog, millions of people find you on the web sooner or later for the acquisition of useful info, products, services.
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Look for Mentions
Always keep in mind that the lack of control over what is said about you or your company can have a negative impact on your business and brand reputation. Dissatisfied customers, fired employees, Custom articles and reviews (aimed at defacement of the reputation), trolls, etc, can damage the reputation of your brand. Consumers, shareholders, Marketers, journalists, Employers, Employees, people interested in personal contact, etc, may not believe if your company’s reputation is negative.
So, it is necessary for you to understand who writes what on the Internet and on what resources it is published. It is also important to know the engagement and reach of such posts. Use a system as Brand Analytics, collect mentions about your company and try to correct the info as soon as possible.
Actively Deal with Negative Reviews
When a company starts to make progress in the business world, sooner or later, reviews about the company’s product, services, brand, customer care services, begin pouring in. They are not only positive ones. Negative reviews come because of several reasons. Just take negative reviews as a chance to make the necessary improvements in your brand and attract more customers from the next time. Squatting a username, squatting a domain, Fake information, Fake profiles, violations in the use of trademarks, negative coverage in the news, legal claims, attacks by competitors, personal scandals, corporate scandals, etc, damage the reputation of your brand. So, deal with all these in a timely fashion to maintain the well-being of your brand.
Display Positive References
Whether you believe it or not, the management of business reputation is associated with the appearance of positive feedback on the Internet one way or another. So, stimulate the emergence of positive feedback about your brand as far as possible. Participates in contests and give freebies to customers to make them happy. These activities show the audience that you care about them. Prominently display positive reviews about your brand to customers to catch their attention and gain more business opportunities.
Be Available for Customers & Respond Criticism
Always keep in mind that most reputation problems begin when customers are deprived of the opportunity to effectively interact with a company or an individual regarding their problems. Just display accurate contact information on your website, social media channels, visiting cards and try to respond to customers as soon as possible. A timely reply makes customers happy and creates a positive perception of the company. Once you find negative comments about you and your company, you need to react immediately and try to solve the problem as soon as possible.
The Effective Use of SERM
Search Engine Reputation Management is actually the management of your brand in the SERP-10-20 with your brand name or products/services. Always keep in that SERM is a is long and painstaking as content marketing and SEO takes time. With good search results, you can easily neutralize the negative remarks about your brand.
Always remember that PR activities include the publication of press releases, feature articles, posts on forums, blogs, social networks using different SEO-technologies. It helps companies to quash the negativity and create a positive perception of the company.
Regular Monitoring of Your Online Reputation Management Initiatives
Visit your website or social media channels to find out what others are saying about your brand and try to know what image is being projected. You can some tools to monitor your online reputation. Such tools deliver instant notifications for each and every happening and take the much-needed action to improve the reputation of your brand.
Publishing Rich content On Websites/Blogs Every Week
Regularly publish rich content on your website/blog that your customers want to read, not just advertising content about your company. Think about how you could genuinely help your customers. This can make you outstanding among your competitors and you will be able to get more business opportunities.
Providing advice to your customers on how to get along with life or even simple hacks that are closely related to what you are representing can help you get good reviews and comments about your brand.
Gather Feedback from Interested Customers & Make Improvements
The collection of opinions and feedback from your customers is very important for your business and brand. Always keep in mind that people view those reviews and decide whether to use your products and services or not. Be alert and don’t make complex comments or even worse as it will make customers unhappy and they will stop dealing with your brand from the next time.
Be Transparent in Your Business Operations
You should be transparent in your business operation every day. Only when you will be able to win the trust of existing and potential customers and gain lots of business opportunities from them.
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The principle of transparency means:
- To allow your employees to discuss current events, products, and services publicly,
- Accept criticism honestly, do not hide it, and address it publicly and
- Request feedback from customers.
There are many small companies that don’t give importance to communication with clients. If you allow customers to express his/her opinion and ensure the freedom of speech, it will benefit your brand in the short and long-term and fetch more business opportunities for you. Just be honest and create your own quick and prompt response template. Simply announce- We are trying to solve this problem. we are working on a solution and will get back to you shortly.” This is always better than a late reply with full information as it ensures customers that their problem is under your notice and steps are being taken to solve it as soon as possible.
A good reputation of your company is essential if you want to get the desired success in the business. By following the above-mentioned tips, you can easily maintain a good reputation of your company and gain more business opportunities in bulk every day.
Morris Edwards is a web developer & Marketing expert, employed with Awebstar Technologies– which provides the SEO Services in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.