You’ve got a great, product, idea, service or even a message to get out there. You know it’s great, that it will help or inform people and all that needs to happen is for it to get from you to them! Obviously the power of the internet is huge and everything is done online today so even though your idea may be very unique or have its own niche, only you currently know that and have to realize how to get the online public to be able to see your innovation through all the same old clutter they come across every day online. So here are the 4 golden methods for getting your content seen online.
Optimize For Google (And Other) Rankings!
This may sound like a broken record that you need to get SEO (Search Engine Optimisation) sorted and why pay a fortune as the guys who set up your website will do it for a few bucks a month? But like anything in life if you’re paying for it you want to be paying someone who knows what they’re doing, you need to get a renowned expert to do your SEO Management and you’ll really see a genuine result and not just money down the drain.
Other tips for getting your website ranked is to be sure to get your customers to leave genuine and positive Google Reviews, this will show you have a track record of impressing people in the real world. Be careful not to ‘buy’ too many fake likes and reviews as if you get a whole load of new reviews all coming from a faraway place in a short space of time you will be penalized by Google and other search engines.
Facebook, Twitter, Instagram! Be Social!
Social Media is a must for any enterprise looking at getting their message out there! The one thing to remember is that you only get back what you put into social media, it’s been how effective social media is can be down to how you use it it can be the right tool used wrongly or for the wrong task so be sure your efforts aren’t wasted.
You need to be aware of what content to share, visual posts, pictures, and videos work best. You need to be aware that views likes and shares are only relevant if they bring relevant users and customers to your site, a great, funny or interesting Tweet is of no use if it brings the wrong kind of traffic to your site.
Also remember that different social media platforms are designed to be used in slightly different ways, Facebook, for example, is great for building awareness and giving information to your customers, it’s actually the closest to a website as the Facebook Page contains a lot of information, including contact info, you can even sell directly via Facebook Marketplace.
Twitter is good for announcements and updates, it’s really like a virtual PR Company, updates and news are best to be shared here. Instagram, on the other hand, is highly visual and is really best for picture and video posts, showcase products, services or previous examples of work.
Blog It! You can be your own publicist
An ever more popular method of online content provision is blogging. If you can write an engaging and useful blog on the topic of your business or organization then it can really engage your audience. Think about helpful guides or informative articles, basically, it has to be interesting and not pointless if it’s not read it’s of no use. Remember you are the expert here, what is it that you often or always think, ‘people really don’t understand that’ then this is a way of communicating that to your audience of potential users or customers. There are many great guides on how to start a blog if you are a bit hesitant on how to do this.
Offline Methods – Don’t Forget The Power of The Real World
You can always use the offline world to boost your online presence. Network with people in your industry always has your web address on business cards and email signatures. Any literature, orders, samples, invoices should all have your web address on them. Vehicle livery and your premises signs should include the website address as even when you’re not working these physical adverts will always be working for you.
Flyering is also a great way to increase your brand awareness, get some local students to hand out leaflets and flyers or deliver them through doors, you’d be surprised how much getting awareness helps drive people to your online content as the first thing anyone does these days upon hearing of your organization is to look you up online. If you want to go further than just local reach then there are plenty of national leaflet distributors that you can hire for larger scale campaigns.
Overall, keep it up and make people continually are reminded you are there, make it so that your web presence is not only easily found but difficult to ignore. Ensure it is engaging as a vital web stat is not only visits but how long you keep them there, are they getting all of the information they need and, most importantly, are you converting these visits into sales? Best of luck and keep continually getting your content out there.