In the period of interesting information sourcing and sharing, social media grab the lead position to enter the existing greater part of people across the world. As in the increase of smartphone users you can predict the usage of social media users. As well as the audience’s time duration taken particularly for social media is more than 2 hours per day. Nowadays the part of social media is getting a greater height of usages.
As per the Global Digital Report 2019, the count of active social media users will be more than 3 billion.
In the below screenshot you may see how social media is getting penetrated among us.
In this scenario, Facebook is currently the most used social media platform which had 2.27 billion monthly active users. If you are doing any business or services then Facebook is the best platform to create better reach among the audience. If you are establishing a Facebook page for your business, then you may get business leads, you can increase brand awareness, you can create the direct website traffic, you can get insights regarding your business/service reach also you can develop the best rapport among you and your audience.
Now you may understand how Facebook develops a great rapport on your business/service. When you are creating your Facebook business page, set up all the basic things such as your profile picture, Cover photo, Call to Action for your cover photo and then your bio information. After finishing all these, you may need to do the following to get back better results. Let us discuss in detail about 9 Facebook marketing tips to witness better results. Here I will share the best and top Facebook page’s sample for your reference. Let us move the key points.
Tips #1 Use your Facebook tabs dynamically
Facebook offers better tab options for your business page. In the below screenshot you can see the left cornered lists are known as default Facebook tab options.
As a page creator, you should analyze which kind of tab options are creates benefits for your service. If you are comfortable with the Facebook default tabs then you may stay with that. Otherwise, you can select the tab on Facebook and you can add it to your page.
You can do the same through your Facebook settings option then select templates and tabs section. Then you can select your needed tabs.
In the following screenshot, I have mentioned the top Facebook page Starbucks. And I have mentioned their tab section as in red color. You can see how they are maintaining their Face book tabs section.
Also in the following screenshot, I have mentioned the top and best rating Facebook page, Red Bull. Based on their need they are attaching Face book tabs.
Tips #2 Follow specific rules for content posting
When you are creating content for your page, develop your content based on original content, the content that may be useful for your followers and then promotional content.
Develop correct proportions on this created content. Allocate a maximum number of space for your original content. After this given space for the content relevant to your followers. And finally, allocate some space for your promotional part. It is the best proportions for your page content. Maintaining this kind of balancing will lead your better results through the Facebook page.
Tips #3 Posts different types of images to get audience attraction
Facebook images develop the best rapport with the audience as well as develop a greater impact on you. You can say the answer “YES” to this question, “Is the image is worth more than 1000 words?” if you are having better right pictures with you. A maximum part of the brain is focused on visual processing. It is allowing people to process images at an unbelievable speed. Do you know the brain can recognize an object in only 100 milliseconds…?
In this short attention world, posting images related to your business/service create a greater impact from your audience.
There are multiple ways that you can add photos to your page.
You can upload photos and videos. You can create a photo album. You can create a photo carousel. You can create a slideshow. Also now you can create an instant experience.
Since there are multiple vast image explorations are happening every day. Using different ways of photo uploading makes you stand out among the crowd. Include photos in your Facebook post based on your requirements. For example, if you are going to sell lipstick, then you may upload all the continuous process photographs through photo carousel with more tips. And through this audience may understand what the benefit of using your products is.
Tips #4 Concentrate more on Facebook live videos
Video content acts as a bridge between you and your audience. Video content is one of the best ways to boost engagement with your audience. Nowadays, many top niche practices like attorneys, chiropractors, plastic surgeons, etc use video to market themselves, by practicing for video marketing for lawyers, video marketing for surgeons and much more.
When you are producing a video for your page then concentrate more on the content of your page such as video quality, audio and so on.
If you are not going to produce your content, then there is a better option is waiting for you that is known as live videos.
Live streaming videos on Facebook has the potential to attract a large number of audience and develop branding for your service.
When comparing with simple posts, live streaming video posts will develop the best connection between you and your audience. Also, you can communicate with your audience immediately.
Tips #5 Optimize Sharing Links
Facebook allows you to share the links of your blogs, articles, and YouTube videos and so on. Facebook page is one of your greatest places to share your link. But as in the audience perspective, never post your content with too long of link. Instead of sharing the complete link of your content, optimize your link. That means to shorten your link. It can be done in multiple ways. For example, you can use bitly, tinyURL and so on.
When you are shortening your links through the above mentioned, and then you can place your shortened URL in your post. Then you can enter your text about the post and after that, you can remove your link. Even though if you remove your link you can have post content in that. It may lead to a clear content vision for the audience.
Tips #6 Tag people and companies in your posts
Organically increasing your post’s reach can be done through this effectively. When you are posting content on your page, mention the person through tagging. This kind of tagging helps to increase people’s attention and pull them to see the posts. Also, they may share the content with their audience.
When you are tagging anyone in your posts, focus more on the relevancy of your content. Instead of just tag people to obtain their attention, tag the person that you are giving credit for your content and it may be useful to them also.
It is mentioned how to tag people or companies in your posts. This is one way of tagging people in your posts.
The mentioned below is another way of tag people in your posts.
Tips #7 Increase Traffic to Your Facebook Page By using Email
Creating the tie between social media and email may lead to increased traffic for your facebook page. Whenever you are sending email, you can reach your facebook page to your audience. You can add your page details with the signature space itself.
In the below screenshot you can see the facebook link in the email signature.
Tips #8 Create a Facebook Group
Now you are maintaining the Facebook page, and you are creating a post for that page. In this scenario for getting more personal engagement with your audience, you need to create a facebook group. If you are connecting your audience through facebook group then you may get immediate actions from your audience through creating polls, announcing offers, and call to action drive and so on. Moreover, you can engage your audience with a question and answer session. You can make a discussion forum through this. Facebook groups play a vital role in bringing potential customers together.
Let us move with how to create a facebook group. On the left side of the facebook page, there will be a Groups tab section. Use that section and through this, you can create facebook groups.
Tips #9 Boost your posts in the right way
After creating the posts based on the above tips, do boost your post in the right way. On Facebook, there is a single solution gateway to maintain boosting your posts. It is nothing but a Facebook ads manager. It can help keep track of all of the ads that you are running for your posts. It will help to find the effectiveness of your post’s ads. Facebook ads manager helps you to analyze each of your ad campaigns, ad sets, demographics breakdown and also providing more detailed information.
Here we are discussing 9 possible ways to witness better results in Facebook marketing. It is not limited so. Apply these tips in your posts and analyze what kind of improvements you are having through this posts way. And apply all these tips in your Facebook marketing strategies. Reach your height over the competition.