Facebook Marketing Strategies
When you are searching over the ideas that can help you gain the perfect exposure for your business, there can be nothing more effective than the potential of social media, especially Facebook. With over 2.32 billion active users recorded in the month of December 2018, it holds a lot of power for every entrepreneur who wants to take their business long way towards success. As it was the primary social media handle to introduce the idea of business ads, it has evolved over the years as a true business advertising option that delivers great dependability.
All in all, Facebook has defined the idea of engagement and reach with better outreach opportunities for business. For this reason, it is the primary marketing option which most people target to create their very own business page.
However, the idea of creating a business page on facebook, and working on its management and marketing are two different things. In the next few minutes, we will take you to a quick ride of the most effective ways in which Facebook could be used for your business giving your fruitful results on your quest.
Foster Cross Promotions
The first move which you can plan to get your business in the reach of potential users is to work on a strategy that involves cross-platform promotions. This means you need to aim for both Instagram and Facebook for improved channelization of users toward your business.
Moreover, it has been found that images which are initially posted on Instagram and then shared on Facebook have their reach increased by more than 7.5 times when it comes to organic reach. So, if you are about to post an image on facebook business page, make sure you get it posted on Instagram first for better reach. Instagram gives you the choice to do so, but it is definitely a good idea to consider the captions before sharing Instagram posts on facebook.
Watch For Returns On Ads
There can be nothing more frustrating like spending money on paid Facebook ads and getting no good returns from your investment. Actually, it is way worse because it is not just your money which you lose but the entire time and effort you have spent on creating your ads. Therefore, it becomes necessary that you keep your entire focus on the returns in order to have a clear picture of revenue generation.
This will help you know about the ads which are doing good with the reach, customer engagement but still satisfies your budget. A simple formula that can help you know about profits is by dividing your revenue with your expenses on ads. Most of the time, business organizations consider it to be a beneficial deal when they get total profits of around 300 percent on ads and so, it becomes crucial to plan goals wisely.
Initialize The Conversations
The social media channels like Facebook makes it very convenient for business owners to interact with the users. One of the best ways to achieve conversation goals is to use social media tools to share your advice on your business specific conversations. For instance, if you are a medical expert like a dentist who gets to see a conversation regarding oral health issues, you can share your viewpoint helping those in need and still making the most with your brand.
Moreover, you can also try to make your ads more interactive by posting some open-ended questions with the ads that the user may seem to be interesting to approach. This strategy may seem to be quite simple but it can definitely help you gain strong results.
Optimize Your Business Page
Facebook takes account for almost 1.5 billion of searches in routine and when you take it in comparison to the total Google searches of 3.5 billion, you can easily compare the statistics to understand the value of Facebook search. Facebook comes into the list of top 5 best search engines in the world. Therefore, it is necessary that you must optimize your Facebook page for the following points:
- Use of relevant keywords on your facebook page.
- Use of keywords for routine posts.
- Add a link to your website in the first 75 characters of page details.
- Improved efforts to better user engagement.
Get Very Responsive To Messages Badge
One more thing that significantly affects your position of Facebook ads is the green badge for “very responsive to messages.” Moreover, it is something which is very easy to achieve and only needs your dedication to reach the customers. You have to ensure that your response rate and response time should sustain to be 90 percent and 15 minutes for almost a week or more and you are good to go. This badge helps users to identify that your brand is something where they can easily connect.
Though you don’t need to keep your entire focus on this agenda, it can help you gain revenue and sales and for that, you could even take help of automation, like facebook messenger bots.
So, if you are planning to aim for this agenda, make sure you keep a check on your reach, engagement, and revenues properly before you get moved to the very responsive badge. Also, you can plan to prepare for chatbots or live chats for creating a more user-friendly environment on facebook business page.
Invest In Freebies
We all love free stuff and sudden giveaways. So facebook gives you the opportunity to increase your reach and revenue with this promotional strategy. This strategy not only helps you to gain exposure but also get personal data of customers like images, reviews, engagement, conversions, and even their mailing details. However, you have to keep your mind focused on a few details before creating any campaign that involves freebies.
- Make sure you choose a gift which is relevant to your business
- Make sure you create a professional and clean giveaway page.
- Make sure you work on giveaways for a few days or weeks in continuation.
- You can always make your giveaway more special by including something special and seasonal.
Never Ask For Anything Especially Likes or Shares
You may encounter many social media guides who would recommend you to have asked likes, comments, and shares for your business page.
Though you may think that you are selling something related to pet food and you can say “like this page if you love pets too” but this strategy is something which has lost its spark. Since the time when Facebook started to target for authentic business ads and no scams or fake news, the need for more relevant and sorted posts has increased. Asking for likes, comments and shares could make you lose your entire support and engagement because you may mislead the facebook ads guidelines.
Take Benefit Of Audience Insights
Marketing is all about understanding your audience. This is actually the golden rule of marketing which every marketer should understand because the better you would have an idea of your audience, the better would be the efforts you can make to convince them to interact with your brand. Most of the time, people who create their business page are not informed about their audience but still, Facebook gives the feature called audience insights to help you plan for your audience.
This helps you to work on customized ads that are more centered on your target audience and could benefit you in gaining the desired results related without compromising on CPC.
Post Videos With Captions
Almost 85 percent of the videos which people watch on Facebook are viewed with no sound. This is a serious concern because if you are posting a video which has no sound or subtitles in it, it will only mislead your audience or make them lose their trust in your business. So, when you are already investing a good share of your revenue in production of great video content, make sure you never forget to add captions or subtitles in the video to make it more interactive for the users. However, you have to be very particular with the use of video captions because they must never run ahead of video and should be easy to read for the audience.
Use Facebook Ads
Facebook ads are a great source to increase the total number of conversions and therefore, you always have scope to optimize your ads for better reach or sales. Facebook can not just help you with the conversions but also helps you to gain a great backlink for your business. A great move which you can aim for better Facebook ads is split testing the ads with the use of more specific terms like ‘need’ and ‘want’. Moreover, you can add the social share buttons and icons on your website including the total optimization of your business website. Moreover, you can create Facebook ads which have more optimized image use, better choice of CTA buttons, unique content, etc.
Overall, Facebook is a powerful platform for improving your business impression and for this reason most of the Top Local SEO Companies work on targeting SMO strategy for better sales and conversions. Obviously, there is no business who want to skip on 2 billion-plus active users from one of the best search engines present. However, every business strategy needs you to keep your focus in the right place. So, now you have some amazing goals to be listed in your plan for effective business promotion and all you need to do is work on them simultaneously to attain perfection. All the best!