It is no surprise that AI is profoundly impacting the world of digital marketing. Here are some cool statistics that you should know:
- Around 61% of marketers believe that AI has a crucial role in marketing operations (Source).
- Gartner predicts that AI will assist in processing 85% of the total customer interactions.
Check out the chart that shows the global AI revenue:
We can see many marketers already using chatbots and AI tools to automate social media marketing. However, there are still many marketers who have not utilized the full potential of AI. AI is a technology, and one needs to understand it to use its potential fully. You can go through pieces of content that talks about an introduction to artificial intelligence, applications of AI, trends in AI, and so on.
In this article, we will talk about some advanced tips that will help you enhance your social media strategy.
How can you create an effective social media strategy with the help of AI?
The marketers before the introduction of AI did a lot of guess works to understand customers’ taste and preference. However, those days are over now. Thanks to AI, marketers can eliminate guesswork and rely on data to make decisions.
A large insightful data can significantly raise the effectiveness of social media marketing campaigns. You can also make the machine do some thinking for you. However, you must be smart enough to use AI tools in the best possible way.
Here is a complete list of AI tools that could prove to be useful for marketers. Let’s take a look at how you can use AI for crafting a great social media marketing strategy.
Keep track of your competitors’ actions and strategies
A smart marketer keeps an eye on its competitors. You do not have to call them disguising as a customer or be physically present in their area to keep an eye on them. You are, and you can do it via the internet.
In the past, you needed to guess their move and strategy by monitoring them manually. However, you can now let AI do the job for you.
You can save a lot of your time with the use of the AI-based system. There is no need for you to go through your competitors’ FB posts manually now. You can assign your AI tool to find out the best performing social media posts of your competitors. You will be amazed to see the power of AI.
In an everyday FB status, you will only see the number of likes, comments, and shares. However, an AI-based tool can show you a detailed description of that post, such as the number of impressions, reach, engagement estimation, and so on. It will help you to model the best performing posts to come up with your own social media posts that will most likely perform well.
Build a strong bond with your followers via intelligent bots
Here is an astonishing fact about the Facebook messenger. The study reveals that the open rate of the Facebook messenger is around 80%. FB messenger process over 3 billion messages and it has about 1.3 billion active users. Just imagine the potential of your campaign if you can get to your target audience via a personalized message.
However, there are only 300k bots on FB messenger. It shows a lack of competition. The great thing about FB messenger is that you do not need to message your followers or rely on dumb bots manually. You can customize FB messenger via powerful AI automation software that can offer a great customer experience.
You can make chatbot do the interaction for you once your follower engages with 1-3 posts of yours. The bots can smartly answer your customers’ queries. Furthermore, some bots can direct your customers from the messenger to a product page.
With smart bots on your side, you can boast about having 24/7 customer support.
There is a fantastic tool on the internet known as a social listening tool. These tools can help you track posts from specific brands, words, and phrases. There are many untapped keywords and submarket in the world. By taking the help of a social listening tool, you can tap into the untapped market by creating specialized content that your audience wants.
If you manage to make a strong impression to your customers, they are likely to trust you in the long run. That is why people believe social media influencers more than celebrities with a massive following. You can easily make people buy into your offers in the future if you consistently give away unique insights into your audience.
Give a personalized experience
Artificial intelligence can significantly help you in offering a personalized experience, whether you are operating a personal brand or a corporate brand. Your customers expect you to understand them and with AI you can do that.
There are AI tools that can offer a personalized shopping experience, making both you and your customers happy. It will recommend appropriate products and services to your potential customers, according to their interests and preferences.
The AI tool will suggest the appropriate pieces of content for your audience to give them a personalized experience.
Know your audience
With the help of AI tools, you can know your audience better and track upcoming trends. Your AI-based system can go through emails, social media posts, phone calls, and so on to extract useful insights from those data like purchase preference, dissatisfaction, product preference, spending habit, and so on.
You can create a better strategy and make improvements in your existing plan if you know your customers.
Make a better social media promotion plan
You can piss off your audience if you promote inappropriate offers to them at the wrong time. A right offer at the correct time is the key to getting a massive return on investment in promotion campaigns. According to the study, 49% of shoppers will be willing to shop more frequently, and 34% will be ready to spend more if there is a presence of AI.
The AI-tool can help you create a promotion plan that works wonders. It will calculate the best-performing content by timing, the content itself, competition, and audience. You will now be able to promote the right offers at the right time to the right audience.
Start Creating Amazing Social Media Strategy
The problem with many marketers is that they read articles like this one and do not take actions. Do not be among the people who procrastinate all the time. Keep this article as a guide and make it as your reference material, while creating a social media strategy.
You will be able to create a fantastic social media strategy if you use the tips that I’ve revealed in this article. In the future, you can expect more advanced AI tools that you can use in your marketing campaigns. Till then, you should fully utilize the technologies that are available right now.
I hope you have got some valuable insights from this article. Let me know about your thoughts in the comment below. Feel free to add more tips and ideas to this article by commenting below. I would love to interact with you guys.