Many websites are still in the dungeons waiting for the light of day but as days go by, the hope dwindles even further, thanks to the stringent rules put out by search engines. To rank high on Google takes efforts and time. You have to convince Google’s complex algorithms that you deserve the spot by adhering to their rules and guidelines.
If you are about to launch a website, here are 7 SEO tips to enhance an effective take-off and guarantee better rankings on major search engines.
1. Chose A Good Domain Name
The first tip on our list is choosing a good domain name. It is what sets the stage for success as a website owner. You want to check your name’s spelling, play with keywords, and concentrate on its brand potential.
As a guide, find a domain that is easy to type. If you use unfamiliar jargons (instead of your brand name) or phrases with multiple spellings such as express vs. xpress, your potential customers may find it difficult to find you.
Additionally, consider using keywords to describe your business or the services that you offer. For instance, if you are window Replacement Company, you may want to register windowreplacement.com or windowsrepair.com. A branded domain helps build trust online which consequently increases the value of your content. In summary, keep your domain name short, easy to remember, and easy to spell.
2. Optimize Your Page Titles
It is no question that page titles can make or break your SEO efforts. Optimized page titles have the following characteristics;
- Brief and descriptive
- Accurately describe the entire content
- Explain the site’s purpose to users
Your home title should give the name of your website, its location, and offerings while the other titles should describe what your site is all about.
3. Optimize Your Meta Description
Page titles and descriptions combine efforts to explain to users and search engines what your page is all about. There are a few guidelines for writing a good Meta description:
- Avoid too many keywords
- Avoid repetition of the title in the description
- Limit your words to between 140 and 150 characters
- Provide different descriptions for everything on the website– posts, pages, and products
4. Focus On Target Keywords
Another SEO tip for success in launching your website is to structure your website in such a way that each page has its own relevant target keywords. You can employ different categories with each category making use of a totally different keyword. There are several benefits to doing this. First, it develops a theme and target keyword for all the pages on the website rather than having multiple keywords in one page. It also makes your site more relevant by targeting each keyword on each page closely.
5. Develop user-friendly content
Creating good content is also an important factor in the quest for the top spot on Google. All the other tips in this article may get you a good ranking but if your content isn’t user-friendly and engaging, your audience will find no reason to stick around your site. In addition, research has shown that pages with over 2000 words of content rank higher on search engines than those with short, light content.
Creating long, engaging content comes at a price. You have to invest time and energy to come up with content that commands the attention of many readers. If you are too busy to develop content yourself, enlist the help of SEO experts such as Detroit SEO Premier Ninjas and let them develop inspirational content for your readers.
6. Utilize internal links
Internal linking can also optimize your website for greatness. Internal links refer to the specific links that point to other pages within the website. The rules to follow for internal links include:
- Link articles by using keyword anchor text or using the full article title
- Don’t only focus on search engines. Use internal links to help users navigate your website better.
- Create just enough internal links per page
- Avoid using the phrase “click here”
7. Leverage the power of Google Analytics
The last tip of maximizing your SEO efforts is to install Google Analytics. This is a free tool that lets you track and monitor the activity on your website including how and when visitors used it. From an SEO standpoint, Google Analytics is an amazing tool for positioning yourself for opportunities to optimizing your website further. When you use Google Analytics right after launching the website, you will have data from the word go, helping you optimize it later.
All these tips can seem daunting and overwhelming just to think about. However, if you do your part and follow each of them to the letter, the results will pay off handsomely. You will rank high on Google, drive traffic to your website, and ultimately increase your sales.