Over the years…centuries even…ways of passing information have evolved and continually evolving. The society is quickly moving into a paperless form of storing and sharing information. It is not yet clear if this is welcome information for environmental conservationists, but it should be.
We are going green in more ways than anyone ever imagined. That said, the leaps and bounds made in the development of communication systems have led to digital signage. Corporate players are describing this platform as a breath of fresh air in the corporate workplace. It has become so much easier to get the word out there about a company’s operations using digital signage both within and without the corporation.
Small businesses have also benefitted from digital signage. Installing digital signage for your business could be the best thing you ever do for your enterprise, however big or small. You can use this platform in any way you please to accomplish your business goals.
What is Digital Signage?
You might be wondering, why digital though! It is important to understand the power of this type of display to fully grasp why it is gaining increasing importance across industries. Digital signage primarily concerns itself with building brand awareness through delivering relevant information in a bright, interactive manner. It also puts much emphasis on increasing operational efficiency as far as the promotional aspect of a business is concerned. The ultimate aim is to generate a high return on investment without having to wade through the ever existing noise and clutter of the competitive marketplace.
Did you know that, according to research data, the digital signage industry is all set to reach the excess of $20billion by 2020? It would not be wrong to say that many businesses have already started to deem digital signboards as a necessity rather than an option.
There are no cut-in-stone functions for digital signage, but most businesses use them for almost uniform applications. Some of them include:
1. Relaying public information
You can use your digital signage to relay public information that may interest your clients; information on, say, weather, traffic, fire exits, local real estate information and any local news that might be of interest to you and your visitors.
2. Internal information
Digital signage is a great way of passing information within the business confines. Such information includes:
- Upcoming promotional drives or activations
- Upcoming events
- Corporate anniversaries
- Safety precautions
- Health and nutritional tips
- Team building activities
- Financial reports
- Employee birthdays and weddings
- Corporate news and advertisements
- Promotions and departmental transfers
There are advantages to being able to display corporate and even personal information on the screens. It plays a huge role in bonding workers in the workplace and keeping everyone informed of what is going on in the firm. It also keeps management and the employees connected.
3. Product information
The digital platform is appropriate for introducing new products in the company and introducing the employees to it. An insurance company can use digital signage not only to introduce the newest product but also to train its agents on the specifics of the product before they can introduce it to the populace.
Workers can be made aware of the existence of a new product with regard to its application, pricing, raw materials, and ingredients. Images of the same are availed and workers can even post them on their social platforms with the firm’s permission to create awareness.
Signage can be used very effectively in marketing edibles because they can include needed information like nutritional aspects and recipes.
4. Customer service
Digital signage can be used to display information that would be useful to customers and clients. The business could display information on where a client should go for their desired services, including the officer who can be of assistance to them.
Signage is very useful in places like zoos, galleries, museums, exhibitions as well as tourist and cultural centers. They can give much-needed directions and information that would make it easier for visitors to manoeuver their way around these places.
5. Advertisements and promotions
This is a great platform for sharing advertisements and promotions for company products. You must have seen a few of these in big stores and supermarkets. Manufacturers pay to have their digital signage installed where their products are placed and have adverts running throughout the day. The same can be used to introduce a new product as well as promote little-known products.
6. Building brands
Digital platforms are used by businesses to build their brands. Anyone who passes a corporate doorway and sees the name of the company running across a screen might want to stop and take a closer look.
7. Impact on decision-making on brands or products
Putting a brand or product out there will have an impact on buyers. Seeing a dress on a signage may influence a shopper to enter a boutique to make inquiries about it, try it on and maybe even buy it. The same would work for consumable products prominently displayed on a screen. You can count how many times you have entered a store you had no intention of entering because you saw something cute on display and decided to check it out.
8. Customer experience
Display screens make the wait bearable. When you are waiting your turn at the doctor’s or on a queue in the bank, you hardly notice the time passing because there is something to keep your mind otherwise engaged. Doesn’t it reduce your anxiety levels when waiting at the doctor’s? You hardly think about what you are there for. Digital signage can, therefore, be good for distraction.
There are small signage screens placed strategically on walls or desks that allow workers to reserve space for some agreed upon time in a room and then resume the usual schedule. They may need the room to attend to a client out of the hustle and bustle of the working area.
You may find screens placed strategically on walls at tourist sites giving directions to the different sections in the place. This way, nobody gets lost.
Digital signage is good for any business. There are a lot of benefits of having it installed as it provides an alternative, easier and faster way of relaying information and even advertising your products and services. It also creates a fun ambiance in the workplace and the employees can bond over the information being constantly relayed, especially if it affects them. Additionally, it is a great way to get more traffic in your business. A nice display outside there can attract more people to your business to have a look around. That could translate into more sales.