As 2018 comes to an end and a new year approaches, digital marketing companies must also take a new approach in the strategies they use to meet the demands for 2019. The digital marketing industry is continually changing and growing in order to stay current with the technological advancements of the current age.
As with many fields, the best way to ensure future success in digital marketing is to employ the upcoming tactics that provide the most potential for growth. Success within the digital marketing spectrum, which includes SEO, social media marketing, content marketing, PPC and much more often requires a shift in techniques.
If your business is looking to maintain online relevancy in 2019, here are eleven digital marketing trends you make sure to not ignore.
1) Artificial Intelligence
Artificial intelligence is used in digital marketing just as it is used in countless fields in order to help improve efficiency, save time, save money, increase conversions and keep your business ahead of your competitors.
Artificial intelligence (AI) is the intelligence designed within machines in order to analyze and respond as human intellect would but at a different capacity. AI increases efficiency, minimizes error, improves analytic compilation, enhances automated functions, and creates more optimized engagement with customers.
By investing in AI software for digital marketing, your business will have the most current data on consumer’s online behavior including search patterns, buying habits, and brand interactions. It can even identify when your business is at risk of losing a customer to a competitor. The reach of AI in digital marketing can extend to countless applications through which your company can stay ahead of the game in the digital world.
2) Marketing Automation
Marketing automation is one of the most beneficial tools for improving the way in which your company engages customers online through simple but effective email messages. Marketing automation uses innovative software to more efficiently produce and deliver targeted marketing messages to customers. These messages are automatically created through pre-inputted factors in the software and are meant to attract customers by catering to their individual needs and interests.
Marketing automation allows a business to improve personalized contact with its customers as it efficiently cultivates leads, creates conversions, and optimize marketing without demanding more time and effort. Marketing automation, however, can be a complex technique to implement if you do not have the necessary expertise. The best way to integrate this digital marketing trend is with an experienced and professional digital marketing company who can fine-tune the software to meet the maximum potential for your specific business and purpose.
3) Personalized Marketing
Just as marketing automation effectively works to personalize the content delivered to customers through emails, personalization can also extend to your website, content, products and more. Using artificial intelligence, an experienced digital marketing company can optimize your site and online presence in order to meet customers in real-time with options personalized to them.
Integrating personalization into your digital marketing strategy will significantly improve user experience by delivering the most relevant content, but it also provides your company with the specific data and insight needed to most effectively cater to customers.
4) Programmatic Advertising
Programmatic advertising is yet another extension of artificial intelligence that can improve the efficiency of your digital marketing campaign. Through programmatic advertising, your business utilizes software to buy digital ads that are better targeted for your customers.
Rather than doing the work in person, automated ad buying makes advertising quicker and more efficient, which translates into an increased number of conversions and a decrease in costs. Programmatic advertising is a trend that will surely continue as the benefits in terms of time and budget grow.
5) Video Marketing
One of the biggest digital marketing trends and one that is projected to continue growing is video marketing. The surge of pre-made video posts or live video on social media sites has led to a notable increase in user engagement. The video is extremely effective in a number of applications including:
- Promoting a product or service
- Connecting with customers or followers
- Providing instruction or relaying information
Personalized video messages whether on your own site or from your site or posted on Facebook, Instagram or YouTube can improve the potential for conversions.
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6) Social Media Stories
Social media is a platform that seems to continually grow and evolve allowing businesses to further extend the reach of their digital marketing efforts. Social media is one of the most effective methods for engaging customers, making it extremely important to stay current on featured trends within sites or apps. Stories on Snapchat, Instagram and Facebook, in particular, are incredibly effective for digital marketing allowing daily promotion of your brand.
7) Influencer Marketing
In conjunction with the reach of social media, influencer marketing uses key figures to promote your brand, products or services. Influencers are often celebrities or other well-known public figures that spread the word about your business on their social media accounts. Your business pays these influencers to share a picture, video, discount code, or link that markets your business through a modern twist on word-of-mouth advertising.
Chatbots are virtual AI assistants that allow you to engage with customers in real time through a form of instant messaging on your site. Countless digital marketing companies have seen the effectiveness of chatbots as they allow your business to provide high-quality customer service at any hour of the day or night. Chatbot technology is responsive and effective for a growing number of applications.
According to eMarketer, consumers are spending around 3 ½ hours on their phones each day and micro-moment marketing is a key means through which brands can provide people with what they want when they want it. Micro-moments deliver captivating marketing messages that meet consumers in routine every-day moments for people on their phones including “want-to-know, want-to-go, want-to-do, or want-to-buy.”
10) Visual Search
Optimizing your brand for visual search is an incredibly effective means matching your business to a consumer search and producing focused results. Visual search allows a consumer the opportunity to take a picture or upload an image of what they are looking for and be met with direct results. While visual search may still be a developing technology, the potential behind it could be a revolutionary means for providing customers with the perfect results.
Voice technology is continually on the rise as it provides consumers with a hands-free ability to find what they need. Applications such as Siri, Alexa, and Google Home have been groundbreaking in delivering value to consumers. Optimizing your site so that your content, products, or service can be found from a voice search will only increase the potential of consumers finding your brand.