Every smart shopper knows that coupons are an effective way of saving on shopping. Similarly, every smart seller knows that they are a powerful tool for driving sales.
Nowadays, coupons are not just something that you access in newspaper cutouts. They are also available online and anyone can find them using their smartphone or PC. So, the term ‘digital coupon’ is no longer new.
It’s used to refer to any form of discount or sales promotion offer that the online seller gives the customers to entice them to make quick purchases.
There are so many coupons that online businesses can offer to their prospective customers. However, the following 5 are the most used because of their effectiveness in convincing the customers to take action:
Coupons That Work for Online Businesses
These coupons are an easy way to encourage customers to make purchases online since no downloading is needed. All the customers have to do is copy paste the coupons awarded to them once they get to the checkout section.
The coupon usually translates to a discount off their spending. The code is usually characterized by a combination of unique letters and numbers and it’s generated automatically. Each code is specific for a certain customer and normally comes with an expiry date.
This stands for Buy One, Get One. The coupon is offered to encourage the customer to purchase a specific item to enjoy its equivalent free of charge. It’s a straightforward coupon that most shoppers are familiar with and are always hunting for.
The coupons are used to encourage massive sales, especially when the seller wants to clear some stock. The seller may also use the coupons on one product to encourage the sale of another.
These coupons are exclusive to smartphone users. They are meant to encourage mobile users to make purchases using their devices. A good number of coupons are shareable online via social media. However, they usually come with strict terms of redemption. This is to ensure that only the qualified customers use them.
If there is a type of coupon that the customers enjoy using, it has to be the click coupon. All the customer has to do is click on the coupon when it pops up to activate it. The offer is popular with grocery stores and is normally automated to pop up when a customer reaches a certain shopping threshold.
From the name, these coupons are meant to be downloaded and printed so that the customer can have physical proof when going shopping at a physical store. The coupons are downloaded directly on the seller’s website and can be printed any time at home. The customer can also download them via email or through social media. It depends on how they receive the offer.
With multiple coupons to use, online businesses can now entice their potential customers in different ways. As for the customers, it’s an opportunity to search for the offer that guarantees massive saving and one that suits their shopping needs. Obviously, they don’t have to think beyond the above options.