Have you ever been drawn to the concept of marketing? But not the door-to-door marketing, where you have to literally go up to doors, knock, and get clients?
To be honest, that it one of the traditional methods of marketing and thought it might still be in play, you don’t see everyone aspiring to do that.
Now, people go for something known as digital marketing.
And it’s really easy to make a career for yourself if you really want to take it up on a professional level.
I’ll tell you all that you need to know about starting out in the digital marketing universe and all you’ll have to do is find your motivation and do it.
Let’s get down to business then.
What is digital marketing
Marketing of products or services using digital technology, mainly on the internet, but also using mobile phones, display advertisements, and any other digital medium.
To put it plainly, marketing your goods or services on anything that is not on paper but on the internet.
Some facts on digital marketing:
- Using videos to explain your brand is a great way to market what you offer to your customers.
- More searches take place on a mobile phone than on a computer.
- In the last 6 months, emails that have been opened on mobile devices increased by 80% worldwide.
- Blogs have a 63% chance of turning viewers into customers compared to newspapers.
- Infographics help companies grow by 10-18% on an average.
Now, how would you actually like to learn all that you can to help you get into digital marketing?
Don’t worry, it’s not that difficult. I’ll walk you through the whole process.
Skills required to become a digital marketer
Let’s get this straight, to be able to do well as a digital marketer you’ll need some skills.
Skills are something that everyone needs to be able to well in their choice of profession, agreed?
I’m going to list down a few skills that you will need to inculcate to be able to be a kick-ass digital marketer.
Do you have your notepad and a pen?
1. Paid social media advertising expertise.
You’ll have to be well versed in paid social media advertising and know the ins and outs of how to get things done on social media platforms such as Facebook.
Keep in mind that you will need to be able to analytics, insights, create lookalikes and custom audience, test and experiment creative campaigns and images, and have good knowledge in the social media landscape.
This will be useful especially when you set up an e-commerce store for your client. More than half their revenue comes from paid Ads
2. Sales skills.
One of the main skills that you require as a marketer is being able to sell your product. Seems contradictory, yes.
But to be able to help the sales team, you’ll have to be able to get more leads and convince clients that your product is worth buying.
3. Specific marketing channel expertise.
This is related to being really good at things. Though you might be good at several marketing channels like email, SEO, SME, social, etc. to be a good digital marketer you need to find those channels that you’re really good at.
Even if these channels may be a few in number, you’ve got to excel at them.
In short, don’t try to be a jack of all trades, find the thing that you’re best at and excel in it.
4. Ability to think objectively.
Yes, you might be passionate about what you do. But the best marketers need to be able to detach themselves from what is actually possible and what is not.
This helps you being rational and focused on what you do, rather than simply focusing on what needs to be done.
5. A mix of creativity and analytical abilities.
This is something that you will need to inculcate.
Being creative is not the only thing that is required by a marketer. You will also need to be able to analyze things to help create future marketing strategies.
To put it simply, it’s the perfect blend of art and science.
6. Good copy and storytelling skills.
The entire concept of digital media is nothing but copy and storytelling.
Copy, here, refers to being able to provide your customer market with the product that they truly need, but is better than the product offered by your competitors.
Storytelling, here, is how you keep your customer base engaged and happy with all that you have to tell them about your product.
7. A likable personality.
A likable personality is something that is generally overlooked.
At the end of the day, you’ll have to end up talking to customers to get your business going.
Imagine this, you are a customer and you’re talking to 2 separate marketers, one responds to your question just like a robot, while the other is pleasant, outgoing, and downright helpful.
Who would you go with?
The pleasant one right?
Now, the same rule applies to you as a marketer. You need to make sure that you’re pleasant, easy going, and genuinely helpful.
As it all boils down to building customer relationships.
8. Listening skills.
As a digital marketer, you’ll need to learn how to be a good listener.
Well, that’s because you’ll need to be able to listen to what your customers have to say about your product, services, etc.
Based on listening to your customer feedback, you’ll have to devise a plan on how you can improve your service or how you could make it better than what it already is.
The digital marketing world is forever changing and it is up to you as to how you keep up.
Almost every month, you’ll find a new site is of relevance or have adopted a differ algorithm and methodology.
Now, you’ll have to make sure that you keep a tab on all these new changes and adapt well to them.
10. Basic design skills.
News flash: digital marketing is not always just words. A huge part of digital marketing is visuals.
There are certain skills like HTML, SCC, Photoshop etc. that you’ll have to learn to be able to excel in the digital marketing field.
These are some of the basic skills that you’ll require to help you become a better digital marketer.
Now that you know the skills that you will require, let’s move on to the next step.
How will you learn these skills and how you could implement them.
How to acquire the skills to become a digital marketer
To be honest, you need to be good at what you to be able to succeed. Which is why you need to able to master the skills that you require.
Don’t fret, I’ll explain everything. All that you’ve got to do is follow it.
1. Eagerness to learn.
Now that we know that the digital marketing world is ever changing and that there isn’t only one thing to learn.
You’ll need to have the eagerness to learn. You’ll have to keep yourself updated on all the new things how to handle them.
2. Stay updated.
Once you’ve learned all the new trends and how to get them running, you’ll need to make sure that you stay updated on all the changes that happen in the digital marketing world.
Staying updated is only going to take you further and help you succeed.
This, in turn, will help you learn more things and teach you all the things that are required in the digital marketing world.
Have you ever heard of the saying, “you become, what you surround yourself with”?
That phrase applies well and good here.
Network with those who are better than you and all that you’ll end up doing is learning more. It’s quite amazing actually. You’ve got all that you’ll ever need.
Visiting nearby conferences and gathering helps you get to know more people and insight into the digital marketing universe.
4. Personal projects.
One of the best ways to hone your skills is by assigning yourself a personal project.
You don’t necessarily have to go by what other digital marketers say. Try out something for yourself and see how that works out for you.
You could look into something to do with social media, content marketing, SEO, PPC etc. anything that you think and know that you’re good at.
This helps you figure out what it is that you’re actually good at and how you could make changes to what you do.
5. Learning the terminologies.
Terminologies are the basics that you need to learn when you start polishing your digital marketing skills.
You’ll need to be aware of terms such as SEO, SME, PPC etc. to be able to come off as a professional and not a beginner.
It’s a common mistake that beginners do – not learning terminologies. Which is why it is imperative that you learn all the basic term to excel as a digital marketer.
6. Build your personal brand.
If you think you’re ready and confident with your skills, it’s time to make yourself known on the Internet.
If you want your recruiter to hire you and think that you can build an online presence for the company, then you will have to do the same for yourself first.
7. T-shaped marketer.
This is something that you’ll have to figure out for yourself.
The entire concept of a T-shaped marketer is to have enough knowledge in all social media channels and be good at one or two.
Generally, when people are hired for the digital marketers’ role, they have a broad spectrum of talents. And at the end of it all, they are will have to choose that one thing that they’re really good at.
8. Get nerdy.
It’s a common misconception, that digital marketing is all show and pomp.
Truth be told, it’s a lot more technical than it looks.
Having basic knowledge of HTML and graphics designing can give you the edge above all the others other there.
At the end of the day, though you won’t be designing a website from scratch, you will be pitching your brand to a team of designers and developers. So make sure that you’re all locked and loaded with the knowledge that you’ll need.
9. Metrics are king.
It’s true, you need to know what you’re talking about and you need to know it well.
You have to make sure that you what each marketing channel is and what it’s up to – the changes that are taking place and all the basic things that will give you an edge.
Having a certified degree in digital marketing is only going to end up giving you an upper hand compared to your colleagues.
The truth about the digital marketing industry is that it’s very easy to get into. Anyone with the basic understanding of how things work and what the terminologies are can easily make their way into the industry.
You need to make sure that you have the right certification to prove that you know what you’re talking about and are not just a liability to the company. But truly an asset.
Now that you’re aware of how you can hone your skills to make your way into the digital marketing universe. There’s only one more thing left.
Certification required by freshers to become a digital marketer.
It’s the sad truth of the world, that you need a piece of paper, to prove that you’re good at something.
Certification in the course that you have completed is required by companies to help determine if you are “fit” for that job that you’ve applied for.
Which is why I’m going to give you lots of certifications that you can get to be able to apply and be accepted as a digital marketer.
Some of the courses are free of cost and some are paid. I’ll mention them as they come.
- Google Adwords – free of cost.
- Bing ads certification – free of cost.
- Hubspot certification – for Hubspot customers only.
- OMCA – $ 225 USD.
- DistilledU – paid course.
- Hootsuite university – $ 299 USD.
- SMAC (Social Mobile Analytics and Cloud Certification) – $ 850 – $ 1200 USD.
- Facebook blueprint certification – $ 150 USD.
- Twitter flight school – free of cost.
- Content marketing university – $ 995 USD.
- Salesforce certified marketing cloud specialist – $ 200 USD.
- DCMP (DMA Certified Marketing Program) – $ 1,499 for DMA members and $ 2,499 for non-members.
- AMA digital marketing certification – $ 149 for AMA members and $ 299 for non-members. Exam cost for AMA non-members os $ 99.
I hope that the information that we’ve provided you comes in handy. Do let us know how amazing of a digital marketer you’ve become.
Don’t forget to share the love (: