Are you someone who’s into blogging?
Well, then you must have a strong idea about what SEO is…
Yes? That’s great! But do you know how to implement it?
No? not a problem though. Well, then let me help you with it.
SEO refers to, Search Engine Optimization. In SEO you develop web pages and implement few tactics to help your page rank high enough in the search engine results.
The higher your page ranks, the higher traffic you are supposed to receive.
Now, SEO is of two types, which are, On-Page SEO and Off-Page SEO.
On-Page SEO is something that you can ON your site to make it rank higher. It can be internal linking, page titles, meta tags, descriptions and so on.
Here comes the topic that I was gonna give you some details about, Off-Page SEO Techniques.
All the things that you can do OFF your website to make it get a much higher rank in the search engine results are cumulatively called Off-Page SEO Techniques. This includes social networking, article submission, blog marketing, forum and so on.
Let’s get a detailed touch of Off-Page SEO Activities.
Best 15 Off-Page SEO Techniques
1. Social Networking Sites
Social networking is at its best, currently.
If you can utilize it properly, it will easily take care of your Online Reputation Management. Online Reputation Management involves spreading your word in social media sites to increase your website traffic and making people well acquainted with your brand name.
While managing social media sites you need to sign into the most popular social networking sites such as Facebook, LinkedIn, Twitter and Google’s own Google+. Create your profile, create connections with people of your niche and your target audience and promote your website/blog. This will help you promote your brand and help you with managing your online reputation.
Blogging is, undoubtedly, the best way to promote your site online.
It is a simple process. You write a blog, optimize it well and spread it over social media. And you’re done. It will help you keep in touch your target audience and will help you to express your concern about their pain points and this will make them come back for more.
Well, if you are not quite up to mark when it is about writing, you can always hire guest bloggers or freelancers to get your work done.
3. Blog Marketing
This is something interesting.
Some people might think that it’s much like blogging but let me tell you that it isn’t at all.
Here, what you need to do is, post your comments on blogs written by others of your domain and add a link of your blog or site in there.
It will help search engines crawl to your link to point them towards your site. These are commonly called “Do Follow” Blogs.
4. Forum Marketing
Visit forums that are related to your domain and try to get indulged with them. Try to revert back to the threads, help people by answering their questions. It will help you by building your reputation.
You also try using the “Do Follow” Forum where you can attach the link of your site in your signature so that search engines find it easy to get to your site.
Search engines will surely find your website out but letting them do the same on their own is a bit time-consuming.
To enhance their speed what you need to do is submit your website to the search engine market rulers like Google, Bing etc.
6. Directory Submission
Too many people out there, directory submission is dead. But, is it?
Look, if you are not good into anything and you’re doing it expecting great results, then I must let you know that this ain’t gonna work for sure. So, what you need to do is, selecting directories and categories to submit your website with enough efficiency.
You can always submit to general directories but for acquiring best results, you need to incline towards the directories of your niche.
Though can’t expect results at lightning speed but, to let you know, it works pretty well.
7. Social Bookmarking
This is another efficient way to promote your site.
All you have to do is submitting your latest blog to the most widespread bookmarking sites. Such sites include StumbleUpon, Digg, Delicious, Reddit etc.
Search engines are much fond of such sites as content on these sites gets updated quite frequently.
But while doing this what you need to keep in mind is putting the tags carefully. These tags are essential for your content to get good traffic.
8. Link Baiting
Have you ever posted anything on your site which is so unique that people tried to link to it?
This is what they call link baiting!
If you had ever tried to copy or publish content from any other website, you must remember adding their website link as a reference. So, if you have done this before and your unique content is trustworthy enough, let other sites do it for you.
This is something that can help you increase your website’s popularity really well.
9. Photo Sharing
There is a difference between using your own photos and using photos or images from someone else’s website. The difference is, you have to give them a credit for the favor their website did to you.
But if you are using your own photos and then sharing them on sites like Flickr, Picasa, and Photo Bucket, you can expect other people to see them.
So, adding a link of your site over there will definitely help you garnering some good traffic by just simply sharing your photos.
10. Video Marketing
Similar to photo sharing, what you have to do here is sharing your website’s unique videos to sites like, Vimeo, YouTube etc. This will also help you pretty well in getting a traffic boost up to your website.
11. Business Reviews
Ever heard of sites like, “RateitAll, Shvoong, Kaboodle”?
Well if you have, then you must give it a try writing reviews about other businesses.
If you haven’t then you must, as posting reviews for your friends and clients will make you ask for a review about your company from their side as well. This is a mutual thing and works pretty fine highlighting your business.
12. Local Listing
Listing in local directories is pretty useful. Being a newbie in a niche, it is better avoiding global competitors and listing your website in a local site. This helps you avoid cutthroat competition.
Other than that this will be an easier way for search engines to find your website out and help you reach out to your target audience.
What you have to do is, submitting your site to Google Local, Google Maps, Yahoo Local etc.
13. Article Submission
If you have a thing for writing articles all by yourself, then what you can do is submitting them over widespread article directories like Ezine, Go Articles, Now Public etc.
This will also help to garner adequate traffic.
Other than that it will also help you get some inbound links for your site as well, though it’s kind of a lengthy process.
14. Social Shopping Network
Running an eCommerce website?
Then it might sound good if you try advertising your products to online shopping networks.
You can submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping. Even social networking sites like Kaboodle, Style Feeder etc. are also quite able to increase the interest gradient about your website.
15. Answer Questions
Answering to people’s queries in sites like Yahoo Answers and Quora is gonna help you a lot in spreading your brand’s name to a wide range of audience.
Answering and asking relevant questions of your domain will make people take you as an expert in your field. This will increase their interest in you and will help your website gain enough popularity.
To boost this up, you can even add a link to your website in the source section so that people can refer to it easily.
To make things clear, I’d like to say that I’m no expert. And frankly speaking, no expert can even foretell the upcoming twists and turns of this Digital Marketing sector.
But there are ways to figure out and to reduce your hassles of performing researches, I have mentioned the above points that are the best possible Off-Page SEO techniques that will definitely help you spread your brand’s name.
Just update yourself according to the changes that surround you. And if you still face inconveniences, feel free to contact us.