When it comes to visual engagement and brand creativity, Instagram is the social media queen.
If you aim to develop a strong connection with your online target audience, Instagram marketing is a brilliant choice for most of today’s businesses.
Spend time where your audience is, put your content in front of their eyes, and shout your brand’s name loud and clear.
Your Instagram bio can serve as a formidable asset in your brand development process. To start a rapport with your audience, you should provide an amazing short description of your brand’s identity. Add the benefits involved and/or the unique value proposition, and you’re good to go.
Whether you’re an e-commerce brand, a digital publisher, or an entrepreneur, you must develop a professional Instagram profile that features high-quality elements (profile picture, username, bio, call-to-action, etc.)
In today’s post, we’ll discuss several important strategies and tips about your Instagram’s profile, marketing, and obviously your bio. Pay attention, take notes, and take action!
Why Do You Need a Killer Instagram Bio as a Business?
Why so much talk about a simple thing as a bio, right?
Well, let me present you the benefits involved, just in case you haven’t discovered them yourself.
- Your Instagram bio is one of the first things that pops into visitors’ eyes.
- A compelling bio introduces your brand’s value proposition better than anything.
- Your small bio description helps you convey ideas and generate feelings.
- Your Instagram business bio could be considered “the first introduction” to your brand.
- Your bio can serve as a useful traffic generator to your website or products.
- A well-written bio can represent and enhance your brand’s value, culture, and personality.
The Components of Your Instagram Business Profile
Before we discuss Instagram bios, let’s see how they connect with the rest of your profile. Here are the components of a business Instagram profile:
· Profile Photo
The profile photo is one of the most important factors of a professional Instagram page. It visually conveys your brand’s identity while enriching the experience of the user. Be it your logo or your product’s photo, make it count.
Appearing at the top of your Instagram page, the username represents your unique identity on the social channel. People will search and tag this name, so it’s advisable to write your brand’s name.
The bio, which can contain up to 150 characters, allows companies to leverage their creativity to attract attention, describe their brand, or attract people to landing pages through links.
The spot where you can insert your website’s URL. People will be able to visit it by simply clicking a button, so it serves as a bridge between your site and your Instagram profile.
The email section lets you display your contact information. More precisely, your main email address. I advise you to use a professional email address, a business one preferably.
If you have a physical store, the “Directions” section allows you to display the address of your location. This feature helps users find you with much ease.
In case somebody requires further information, you should provide a working phone number. When people click the call button, they’ll immediately dial your support number.
It’s critically important that you don’t neglect any of your Instagram profile’s components. Each serves in its own way, and they all collectively help you strengthen your brand’s image.
Without a compelling profile picture and the right directions to your business, a brilliant Insta bio will hardly be useful. Keep the quality high and take one thing at a time until you’re satisfied with the look and feel of your profile.
Let us now continue to our main topic.
Here are the best strategies and tips to craft outstanding Instagram bios:
Choose Your 150 Characters Wisely
Every brand chooses its Instagram bio differently. Mainly, the branding strategy will be able to tell exactly the main messages that must be displayed.
Some physical businesses must show their physical address and number first, as that’s what their target audience is most interested in.
Other brands tell a story, a big benefit, a discount opportunity – the opportunities are infinite. You must choose your 150 characters wisely and speak something that will favor both your brand and your prospects.
Test, Tweak and Optimize
Let’s say that you have a great tagline that you want to introduce as your Insta bio. On the other hand, you have a clear value proposition that can generate a big impact.
Which do you choose?
The answer is both. You test, tweak, and optimize. Choose one, observe the results, and move on to the other. After you got clear evidence of one performing better than the other, your choice becomes simple.
There are many Instagram analytics tools you can leverage to collect real-time data about your Instagram’s campaigns. This is the most effective way to understand whether your promotion performance is rising or falling.
Show a Clear Value Proposition
A marketing-oriented bio is often a short and clear value proposition. A unique value proposition is even better, as that will help your brand stand out from the crowd.
Starbucks example: “Inspiring and nurturing the human spirit”
Jumper Media example: “We help businesses, individuals, and brands grow their Instagram and skyrocket sales”
Hellofresh example: “You choose delicious recipes and we deliver all the ingredients to your door”
All these brands have one thing in common: they effectively explain their value proposition and the role in their prospects’ lives. They also deliver a concise first-introduction to their products, services, and benefits.
Include Relevant Keywords
By including relevant and eye-catchy keywords in your Instagram bio, you can immediately tell your visitor what your brand is about.
Certain words will often resonate with your most targeted traffic, so you’ll be able to build a subconscious rapport with your profile visitor.
Well-selected keywords can also improve your Instagram page’s SEO ranking, opening the possibility for organic traffic.
Show Your Personality
Even though 150 characters aren’t a lot, you can show your brand’s personality in many ways.
First, the language you use is very important because it leaves clues about your mindset and values. It also provides more information about the company’s role in the marketplace.
Second, you can show the funny side of your brand by crafting a humorous message. For example, Totinos, a frozen pizza food producer, leverages the Instagram bio to introduce a funny fictional character:
“Pete Zaroll: Oh hi, I’m Pete. Just an actual Pizza Roll livin’ that pizza life. Life Free, Couch Hard.”
Even though a humor-based marketing approach is often bold and risky, it can lead to amazing positive results in a very short time
Bonus Tip: Use Emojis to Show Personality
A great marketer uses every opportunity to enhance the power of his message. You should do the same with your Instagram bio, especially if you’re trying to convey your brand’s personality.
Emojis represent a great tool that can enhance the visual side of your bio while also leaving subconscious clues about your brand’s personality.
Well-placed emojis can also enhance the message you want to send and redirect all the attention towards your Insta bio.
Nevertheless, you must take your target audience into close consideration before proceeding with emojis. Not every type of audience appreciates these little visual components, especially the older generation.
If you’re selling insurance, for example, that type of target audience will probably reject emojis. On the other hand, if you sell fashion clothes to teenagers, the result will surely be different.
Develop a Strong Call-to-Action (CTA)
A social media profile is a perfect spot to connect with your audience. It is a neutral channel, where you and your visitors can get to know each other It is also the place where you divulge the first important details about your brand.
Smart brands understand that social media should be just the first stop for the users, while their website or landing pages represent the final stop.
Simply put, your Instagram profile is a great source of fresh traffic for your website and not only. I’m talking about your product pages, your squeeze pages, your articles, your promotions, your surveys, and so on.
For your social traffic to end up in the right place, you need to craft strong CTAs (calls-to-action) and leverage them on your profile.
For example, some brands use their profile photo to encourage visitors to click on a link. You can use your Instagram bio, as many other successful brands do, to send visitors to the next step.
Remember – your Instagram profile is the place where they first meet you. Continuing the relationship means convincing or tempting the user to click on your CTA. From there, you can show him your main website and encourage him to join your email newsletter.
How do you create a strong CTA for your Instagram bio?
- Use a short link. If your URL is long, you can shorten it using bit.ly or any other link shortening
- Include powerful CTA keywords: “Act Now”; “Book now”; “Join Us”; “Register Now” “See Details”
- Send your visitors to relevant links, never broken ones.
- Use the CTA at the end of your Instagram bio to let people know what to do next.
Include Social Proof
Social proof is an important factor that should be included in your Instagram profile. The bio can be used for social proof, though you should not fill the entire space with testimonials.
By providing social proof, you’re backing up your value proposition. You also show a higher authority in the field, thus improving your brand’s credibility.
Word-of-mouth marketing is an essential marketing factor that helps brands sell more products and expand their reach faster. A great testimonial can help a lot. If you don’t possess one, get one.
You can also craft a testimonial sentence (fictional customer) that clearly shows your brand’s main perks, benefits, and value proposition. Generally, if you use the social proof in your bio, apply the other tips received in this post to enhance it.
Apply Branded Hashtags
A branded hashtag is a representative keyword that sends everyone’s minds to your brand’s logo, tagline, or image. For example, Nike’s branded hashtag is “#JustDoIt”.
Dove chose the “#InMySkin” branded hashtag to display their brand’s unique values and approach to beauty.
If your brand has a branded hashtag ready, great. If it doesn’t, you can develop one. Promote it through your Instagram bio and not only.
If you manage to make your branded hashtag go viral, you’ll collect a lot of benefits both in the short and long run.
Use Line Breaks and Spacing (Vertical Text)
As a last tip, you can choose to personalize your Instagram bio by modifying its structure. You can use line breaks and spacing to give it a special kind of look.
A line break will help you differentiate the copy from the CTA and the message from the link. It helps you put certain keywords into the spotlight and drive your visitor’s attention wherever you want.
You can start a line with an emojis and end another with another emoji, and you can include more information by summarizing it through checkpoints.
“We take your business to the next level
(Value proposition text)
CTA + Sitename.com”
Craft a unique bio, and as I’ve advised you before, make sure you analyze and measure its effects.
Developing a kick-ass Instagram bio is one way to improve your brand’s reach and reputation while converting many of your first-time Instagram visitors into website readers, email leads, or even customers.
Every business chooses its Instagram strategy according to many factors. Some are the personality of the leader, the resources of the company, the goals of the campaign, and many more.
Nevertheless, you should pay attention to your competitor’s marketing strategies, the personality they represent, and the good things they do. Find inspiration but always apply your own twists. Keep improving your Instagram bio as your business is getting bigger and bigger!