2019 will soon come to an end and 2020 will provide a new year full of opportunities to help you grow your business. Regardless of the year, seeing digital growth for any business requires adaptation. The digital marketing world is continually changing as tactics evolve to fit the demands of the current age.
Although there are many techniques that remain a constant force in the success of search engine optimization, each year brings with it new trends and ideas to help your business stay both relevant and competitive.
Throughout 2020, there will undoubtedly be a need for the elements of SEO that have consistently proven to bring success and growth. However, in order to go beyond the success found in 2019, your business must also look to the future and adapt efforts to meet the demands of a new year.
Effective Digital Marketing Strategies For Any Year
#1. Make Sure You Have A Mobile Responsive Website
In this day and age, a responsive website should be a requirement rather than a recommendation. Users will access the Internet on a variety of different devices and your website should be equipped to accommodate whatever device they choose to use. Be sure that your site works the same across all devices with a clean, easy to navigate format that will provide a proper representation of the full site.
It has been estimated that nearly 60% of Internet access is done on a mobile device. If your website is not prepared to meet users where they’re at, you will quickly lose them to a competitor who is.
#2. Don’t Overlook The Value Of Regular Blogging
Regardless of your site has a blog already or not, blogging is something you should invest time and effort into. People turn to the Internet to find the answers to their questions or to learn more about something they need or want to know about. With a blog, your website can deliver those answers in greater detail while simultaneously allowing you to showcase how your business will meet their needs.
Guest blogging is another powerful tool that allows you to reach a greater amount of readers and extend the reach of your brand. Although guest blogging should not be the driving force for generating traffic, it can be beneficial as it gives you the opportunity to build relationships within your industry community.
#3. Good Search Engine Optimization Will Always Be Important
The need for good SEO will never change. SEO is what makes your website from the obscurity of the Internet and into the light of search engine rankings. When implemented by experienced professionals, SEO offers organic, long-term results that will not only provide timeless success, but that will also keep your website up-to-date with the latest algorithms.
#4. Support Your SEO With High-Quality Content Marketing
Content is king. You’ve probably heard that a million times and you’ll probably hear that a million more. Content is crucial for a successful digital marketing campaign. Content marketing focuses on creating quality content that will provide value to site visitors and customers. Content should be both original and useful; it should easy to read yet engaging, and it should be created to provide value to those that come across it.
#5. Do Not Underestimate The Impact Of Social Media
The world of social media continues to grow and develop and it doesn’t appear to be slowing down any time soon. Social media platforms provide some of the most effective opportunities for engaging your target audience and extending the reach of any marketing effort. By staying relevant with the featured trends of your preferred platforms, you can promote your brand on a daily basis and feel confident that it’s getting noticed.
Digital Marketing Trends For 2020
#1. Influencer Marketing Reinforces Social Media Efforts
The rise of social media influencers has been a key component of the far-extending reach of social media. Influencer marketing uses prominent figures on social media to promote and promote your brand along with the products or services you have to offer. An influencer can be someone as famous as a celebrity or another well-known public figure, but influencers can also be bloggers who have created a niche following in the industry they are passionate about. Some may argue that using influencers to market your products on social media will deliver greater results than your social media account on its own. Using influencers to promote your business on their social media accounts create a modern adaptation of word-of-mouth advertising.
#2. Optimize Your Site For Voice Search
Approximately 25% of American adults own a smart speaker. 96% of Americans own a smartphone and at least 31% of those use voice technology to search for information. The ability to find the information they need by simply asking Siri or Alexa is an ever-growing trend that businesses should not overlook. This year, make sure that you take the time to optimize your site so that content, products, or services can easily be found through voice search.
#3. Relay Ideas Or Promotions Through Video
Video marketing was a popular trend in 2019, but it is projected to see even more growth in 2020. Pre-recorded video posts and live videos on social media both work to provide value and increase user engagement. Video is an effective means for promoting products, sharing information, and connecting with followers especially for the increasing number of people who would rather watch than read.
#4. Get Personal With Your Marketing Efforts
Consumers across every industry will quickly overlook generic advertisements that do offer value to their individual needs and desires. Personalized marketing has quickly become one of the most effective ways to reach customers where they are at. Using innovative software and technology, businesses are able to create personalized ads and emails that offer customers the products or services they’re most interested in.
#5. Connect With Site Visitors Using Chatbots
Artificial intelligence will be a growing trend in digital marketing for the foreseeable future. AI increases efficiency, but it also increases conversions by providing customers with immediate service. Chatbots are a component of artificial intelligence that allows you to engage with customers. They provide a means for instant messaging on your site to answer questions, request service, or troubleshoot problems. With chatbots, you can deliver customer service at any hour of the day or night.