We live in an era where people have gone mobile, initially, mobile devices were used for communication and then smartphones came in allowing users to run a host of applications in them. Since then the use of mobile devices has never been the same.
The handy device is more than an electronic gadget, letting people shop, read and write anytime and from anywhere. It holds the entire universe for them, inside some mobile applications which they love to explore. This implies that if your online business does not have an app, then you could be missing out on big opportunity to attract potential clients.
The idea of creating a mobile app for your business could have crossed your mind often, but you weren’t persuaded enough with the thought or perhaps you were not sure if your app could be listed on the App Store as there is stiff competition.
Do not worry, I have good news for you here, there is a way to get listed directly on Google Play landing page. Google recently announced new Google Play Store ads in its I/O 2017 conference. Google is providing more monetization alternatives with its new Play Store ads as they have redesigned AdMob and Payment API. This enables app owners to easily advertise on Google Play homepage and listing pages. Basically, these ads are the expansion of Universal Ad Campaigns which are intended to streamline the process of advertising and help app owners reach more and more customer’s while they are browsing through Play Store looking for something new to install and try.
That being said there are other app development platforms as well such as iOS and Windows then why Android development should be preferred.
The reason, analysts, and surveyors reveal that Android platform is a swift and responsive platform to write perfect applications and Android devices have maximum usage. If you are still not convinced of having an Android app developed for your business, then here are few more reasons to choose it over other platforms and stay ahead in the curve.
Worldwide Market Reach
Android and iOS devices have secured maximum of the market share, however, according to industry expert’s Android platform is bigger and growing at a faster pace as compared to iOS. In Fact, Android holds more than 82% of the share in the Smartphone market. Subsequently, if a business puts resources in Android applications they can explore the worldwide market and get in touch with more customers.
Low Entry Barriers
The Android platform is an open source and has low entry barriers, which means it requires far less investment as compared to iOS platform. You just need to pay $25 one time registration fee which is charged for a Google Play Developer Console account which is required to distribute your products and you can distribute any number of applications. On the other hand, for iOS platform, the investment is of $99 for the account. In the event, if you are planning to invest in an app development for your business, I would suggest that you go for the Android platform and hire an expert from an Android app development company.
Great Customisation Options
When you pick Android as a platform to develop an application for your business, you customize your app as you may and any number of times. You can create apps with various functionalities, regardless of whether it is technical customization which is complex or web application incorporation. Android offers ample space for executing customizations, you can easily integrate communication tools, data management functions, and multimedia tools as well and a lot more in it.
Offers Multiple Sales Channels
In contrast to other mobile platforms, Android can be deployed in many different ways. You do not have to depend on the single market to distribute your applications, you can either use Google Play Store or other third-party app marketplaces or create your own distribution and sales channel. This enables you to establish brand new application stores and you can even place it on your website. With your marketing strategy, you can reach a maximum number of users through multiple channels.
Easy to Adopt
Android apps are scripted in Java which has a rich set of libraries and any developer who has knowledge of programming in Java can develop Android applications easily and seamlessly. According to a recent study, a lot of Java developers find it easy to script code for Android mobile applications as compared to developers with command over other programming languages.
Good Return on Investment
As said earlier, Android platform has a worldwide reach with approximately 82% of the market share which also means that if you invest here you are certain to get a good return on your investment. Likewise, there are many different ways by which you can generate unlimited money as well. Here are some common methods which you can use.
App Sales – You can develop an app and sell it on Google Play and when someone buys your app, Google deducts its bit and you get the rest. However, to shell out more money from the buyers, you need to develop a well-designed and extremely useful app otherwise you won’t be able to make money off your paid apps.
In-App Purchases – It is another great way to generate more money. When you download Android apps you must have seen many apps with in-app purchase options. This is the option where owners sell their digital products or services through the apps they have built. These apps are free to download for the users but have on-demand services where people pay money for the services they require.
Advertisements – Another great option to earn money through Android apps is that you develop a free, useful or entertaining app and place advertisements in the app and make money from the ad impressions. For example, you can create a free gaming app and place advertisements in them. So if you have an online business then do not be afraid to invest in this particular app platform as you will be able to get brilliant ROI for sure.
Reserve the App Name
On the off chance that you are considering of starting an online business in the future and want an Android application for the same and even have thought of a name but afraid that it will be taken by others. Then don’t be, Google Play Store offers a service where you can reserve your app name. You just need to publish an Android app with your desired Java package name, for example, com.mycompany.myappname and save that package name for your app to be used in the future and nobody else will be able to use it.
Android is a Perfect Platform
Android can adjust quickly to the changing market trends enabling businesses to update their apps within an hour or less, on the other hand, iOS platform often takes more time to update the app as it has a lengthy process to do so. Another important thing what makes Android a perfect platform is that it allows you to submit the app multiple times while in iOS platform you will need to wait for approximately one week.
In addition to this, Android also offers Alpha and Beta releases which can be easily accessed by a set of numbers testing your application. This provides you with important feedback regarding your app and if required can make necessary enhancements to the app.
In the end, to sum it up all, Android app development has emerged as a viable business option with a potential to reach a wider audience and enhance the user experience as well. This helps in strengthening your brand with a tremendous return on investment. However, as I said earlier developing mobile apps especially for Android should be done professionally so you should hire Android app developers in India with experience and expertise so that businesses can focus more on the important business activities and at the same time enjoy satisfied customer base.
Sophia Fernandez works as a content writer and digital marketing expert at One Stop Blockchain & Cloud Solutions. She writes about various aspects of digital marketing and app development such as search engine optimization, email marketing, digital trends, social media and a lot more. She has more than 2 years experience in the field.