The world of commerce is quite dynamic in nature. As a business owner/manager, I’m sure you know that by now. There are unpredictable turns that can make or break a business within seconds. That is why you need to adapt with the times, rather than of fall behind. Those who are persistent, creative, and flexible win out. On the flipside, those who are stuck in their ways find it really difficult to maintain their stature among their fast, tech-savvy competitors.
New game-changing trends enter the commercial sphere as the old ones bite the dust. If you don’t catch these trends right as they come up and let them pass by, you’re going to drop one step beneath your competitors, and lose any tactical advantage that you might have had. So be on the lookout for the latest fad, and incorporate it into your overall strategy when the moment is right.
Now you might be asking yourself some questions. What do some of the most successful businesses do these days to maintain their status? What sort of platforms and tools do they use? And what can you do to reinforce your own business’ position? The answer lies in a social media network.
Yes, the phenomenon which has gripped people to such an extent that before they live and breathe, they post something on social media. You might have noticed that everywhere you go, people are immersed in their smartphone, scrolling away endlessly. They’re living virtual lives, interacting with each other through likes and retweets.
People visit brand/business pages on social media and look through the galleries. If they like what they see, they click to order. No one goes to actual physical marketplaces anymore. Younger people especially prefer to shop online. You can tap into this virtual marketplace, and engage with this sort of an audience, that is you want the profits to flow in.
The point is to promote your brand’s story on the social network. How can you do that? By becoming aware of the latest social media trends for business, and then using them to your advantage.
Imagine – two brands are selling teacups online. One of them just posts pictures of the product line, along with the details. The other one, however, goes the extra mile and gives the product a personalized touch. How? By building a unique story around it which people can relate to, one heartwarming enough to induce a positive response. For this second firm, consumers are human’s firsts and targets later, which is how it should be. They portray the teacup in such a way that you can’t help but purchase it.
This is an effective marketing strategy. What medium does the more successful firm use for its personalized stories? Videos. Not long, boring ones – short and punchy ones with cool graphics. And they always contain a subtle call to action. Where are the videos posted? On social media platforms, most importantly Instagram, which gets around 250 million visitors each day. Imagine reaching out to such a large number of people and winning them over.
If you could put a little twist on bland reality, wouldn’t it be so much more fun? That’s precisely the principle behind face filters. These are advanced augmented reality lenses which virtually adjust to your face after recognizing it through your smartphone’s camera.
What’s the need for them, you ask? Well, simple selfies are all well and good, but they tend to get boring after a while. Plain selfies are for the past, but selfies with filters are totally in vogue. That’s why social media giants like Snapchat released so many filters last year.
You can make use of today social media trends and strategize around it. How? By creating a unique filter which promotes your brand indirectly. For instance, if you’re a bakery brand, you can create a filter with dancing baked goods, all of which have your logo on them, then release it on the right social media platform. Voila! People enjoy it, get curious about it at the same time, and are then lead to your page. Thus, you’ve successfully engaged them, and driven your sales in the process.
There are so many things people miss out on in life. They try to experience everything at the same time, but they can only manage to hold on to one thing before they move on to the next. Life can only be tasted in the form of succession, not simultaneously. You can’t be in two places at one time, unfortunately.
But what if I told you that this principle could be bent? It’s not possible, you say? Well with live streaming, it totally is. With Facebook’s live streaming technology, people can participate virtually in an event they aren’t able to physically go to. For instance, you’re sitting in Prague writing business emails, while at the same time you’re able to watch a live stream of a music festival going on in Belgium. Cool, right?
Not only that, people can interact with the live stream, leave their questions and comments, and even share it so their other friends can catch it too. As an entrepreneur, you can definitely take advantage of this trend.
One of the main reasons why social media is so in vogue right now is that people, feeling isolated in their monotonous daily lives, participate in virtual social worlds in order to ward off that pressing sensation of boredom mixed with loneliness. They roam the online paths, chatting away with strangers from other corners of the world.
You can use this tendency to your advantage by introducing chatbots in your social media strategy. Facebook has done this, among others, by launching around 100 thousand chatbots in its messenger. What do these automated chatbots do? They talk to online users, hear them out, answer their questions, and indirectly invite them to try out new features. Not only that, they respond to the comments and manage a lot of activity. Such is their efficiency.
This is why you should figure out a way to incorporate helpful chatbots into your social media strategy.
People love to talk about something that has positively influenced them. Imagine if a friend said to you, “Hey, have you heard about that little bagel shop down the street? They sell the creamiest puffs I’ve ever tasted! You should totally try one!” This remark is enough to drive you towards the shop, right?
This is an example of a “shout out.” People do this all the time on social media – giving their reviews on products they’ve tested, whether it’s makeup or the latest video games. Such reviews, in turn, inspire other users to try the products for themselves.
You can use this social media trend to your advantage. Give a shout out to other brands using hashtags–which is the language of today’s virtual community–and they’ll do the same for you. In the process, you will catch the attention of their customer base. It’s pretty similar to getting backlinks, in that it’s a subtle mode of promotion.
Codes intrigue and excite the curious among us. They’re like mysteries which need to be solved. They’re weird symbols which lead somewhere unknown, yet are eye-catching enough to entice a bored internet surfer.
That’s precisely why you should incorporate them into your business promotion strategy. Mark your products with QR codes on your social media page, which people can easily scan from their smartphones. This will save you from going all out on writing about all of your products in the description box. Such descriptions often dissuade people from giving the product a try, as they have really short attention spans and so many other things to look at.
So catch their attention with fascinating QR codes, which offer nothing but a great amount of lightning-fast convenience.
Imagine yourself as a bored teenager randomly surfing the web, checking out your Facebook newsfeed. It’s around three in the afternoon, and you’re really hungry. No one’s home, and there’s nothing in the fridge but last night’s leftovers.
Suddenly as you’re scrolling down the screen, an ad pops up in the corner with the picture of a juicy and cheesy burger. You stop to savor the mouthwatering ad, and you immediately get the craving to order it. You call the number listed to buy it. The purchase is done, and the profits go to the company which placed the ad.
This is why you should go for paid social media ads for your products. See how each platform drives traffic to your page.
With the aforementioned trends, you can totally reinforce your business’ standing. Social media is just in its elementary phase. Still, the kinds of opportunities it offers to startups are mind-blowing. Be wise, be aware, and take the hint when it comes knocking at your door. Social media is the future, and if you want any place in it, utilize it effectively.
Robert James is an MIS with a vast experience and research on personal and home security tech and gadgets. He also write on Xfinity Internet Packages MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets.